Mitsubishi Motors in the UK Chooses Incentivated to Build iPad App

Mitsubishi Motors in the UK Chooses Incentivated to Build iPad App

LONDON, May 3, 2012/PRNewswire/ --

    Leading mobile marketing and technology company, Incentivated
[http://www.incentivated.com ], is delighted to have been chosen by Mitsubishi Motors in
the UK to build an iPad-only sales lead capture app.

    The app will be used by Mitsubishi sales teams at promotional events up and down the
country to showcase their entire range of cars and as a way of overcoming the typical
unintentional damage and inaccuracies inherent in paper-based interest capture forms
completed at external events.

    Mitsubishi hopes to improve both the accuracy of recorded contact details of potential
customers (e.g. immediate and automatic PAF confirmation of postal address details can be
carried out as the form is completed) and securely communicate the leads captured by field
sales teams. Once completed, the forms can be sent electronically via the 3G or wi-fi
network, or be cached for sending later if offline, straight to Mitsubishi's central
marketing database for onwards sales funnel management.

    In addition, interested customers will receive an immediate SMS receipt of their
conversation and ongoing updates as they progress their purchase of a new car.

    Katheryn Davies, Customer Communications Manager, Mitsubishi Motors in the UK:
"Incentivated were absolutely the right choice to build this app for Mitsubishi UK. Their
technical and creative expertise and instinctive mobile marketing knowledge shone through
in their proposal."

    Jason Cross, Marketing Director, Incentivated: "We are pleased to be working with
Mitsubishi Motors in the UK on this app and to show how using mobile technologies to
deliver a targeted, specific and completely functional app like this can have far reaching
business impact."

    About Mitsubishi UK

    Follow us on Twitter @MitsubishiPress & on Facebook.com/MitsubishiUK
[http://Facebook.com/MitsubishiUK ]

    About Incentivated

    Incentivated [http://www.incentivated.com ] (http://www.incentivated.com) is an
independent technology company with 10 years' experience operating exclusively in the
mobile marketing [http://www.incentivated.com/web/your-mobile-strategy.aspx ] services
sector.

    We help our international client base engage with their customers by designing,
developing and delivering integrated acquisition, retention (CRM) and transaction
(mCommerce [http://www.incentivated.com/web/mcommerce.aspx ]) campaigns and services for
mobile.

    Our proprietary technology and specialist staff are well positioned to help brands,
the public sector and charities to develop everything from enterprise messaging
[http://www.incentivated.com/web/enterprise-messaging.aspx ] (SMS & MMS) through mobile
internet sites [http://www.incentivated.com/web/mobile-internet.aspx ], to server-side
software or handset applications [http://www.incentivated.com/web/apps.aspx ], including
web-apps, for 'smartphones' and feature-phones.

    We also provide strategic [http://www.incentivated.com/web/your-mobile-strategy.aspx
], creative [http://www.incentivated.com/web/creative-services.aspx ] and technical advice
for the use of mobile by businesses to raise awareness, deliver marketing ROI and provide
customer service, as well as other managed services
[http://www.incentivated.com/web/managed-services.aspx ].

Source: Incentivated

For further information: Contact information, Jason Cross, Marketing Director, jasonc@incentivated.com. Incentivated, 23 Curtain Road, London, EC2A 3LT. Office: +44(0)20-7392-2323, +44(0)20-7392-2352, press@incentivated.com; For further information, images and video content please contact the Mitsubishi Press Office on +44(0)1285-647-200 or see-http://www.mitsubishipress.co.uk; Vanessa Nalder, Manager - Press and Media Relations, v.nalder@mitsubishi-cars.co.uk; Shona Smith, Press Officer, shona.smith@mitsubishi-cars.co.uk; http://www.incentivated.com