Hubbub Returns Naturalness of Verbal Communication to Online Social Networking

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May 10, 2012
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Hubbub Returns Naturalness of Verbal Communication to Online Social Networking

VIENNA, Austria, May 10, 2012/PRNewswire/ --

    Hubbub [http://www.hubbub.fm ] is an online platform that combines the power of social
networks with the advantages of natural ways of human communication: talking and
listening. It allows users to record and share short voice messages- the "bubs", which are
then combined to create a smooth uninterrupted stream. Thereby a Hubbub
[http://www.hubbub.fm ] user listens to a sort of online radio wave composed of sounds
shared by the users she has chosen to follow.

    To make it even more similar to a radio station, the service allows you to play silent
music in the background. Soon it will be possible to enhance your stream with various
sound effects, as well as create multiple streams from different groups of followed users.

    The logic of the service is thus similar to that of Twitter, yet tailored to audio
content. Unlike the text social networks, it allows users to share the most delicate
tinges of their emotions.

    It also constitutes a conceptually new broadcasting channel. Hubbub
[http://www.hubbub.fm ]'s algorithm gathers input from many sources and then distributes it
to a clearly segmented audience, takes advantage both of the messages' brevity and absence
of the need to browse for content constantly, which dramatically increases the probability
for certain message to be heard.

    "Our body is simply better adapted by nature to talking and listening than to reading
and typing." - says Hares Youssef, Hubbub [http://www.hubbub.fm ]'s angel investor and one
of the service's earliest adopters. -"Of course text is better for storing and
systematizing information, but verbal communication always was and still remains better
suited for instant information exchange. It's also much handier to use your mobile device
on the go for recording and posting a voice message,than for typing an email or tweet."

    Yurij Riphyak, Hubbub [http://www.hubbub.fm ]'s CEO: "The human interface for working
with sound must be substantially different from that designed for images and text. To make
sound organic for social networking you need to rethink the way people communicate online.
We started with an innovative algorithm of audio content management and thorough
processing of signal, which ensures the highest quality of sound in the industry. Our next
challenges are voice authentication to make the service secure for business use and the
traditional problems of sound content: browsing, search, and indexation. We have also
started work on a widget that can be embedded in web pages to make Hubbub a handy sound
hosting tool for any purpose."

    Hubbub's official launch has been announced at The Next Web conference in Amsterdam on
April 27th - with very positive reception by experts and investors. The ambitious service
aims to reach 100, 000 users by September 2012.

    Hubbub is an innovative social platform for audio micro-blogging that allows users to
record short sound messages and listen to the messages of followed users, which are
combined in an uninterrupted radio-like stream. It's available both for the web interface
at http://www.hubbub.fm and as an iPhone app.

    Hubbub GmbH, Tegethoffstrabetae 7, A-1010 Wien, Austria. Contact: ear@hubbub.fm,
+43-1-2297576, +33-977-216377

Source: Hubbub GmbH

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