Data City Exchange Announce Collaborative European Cloud Services Sites In Birmingham and Belfast Including VMware And Pivot3

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May 10, 2012
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Data City Exchange Announce Collaborative European Cloud Services Sites In Birmingham and Belfast Including VMware And Pivot3

LONDON, May 10, 2012/PRNewswire/ --

    - Cloud testing and demo sites to offer "test drive and showcase" facilities for SME
and enterprise cloud services and platforms -

    Data centre service provider Data City Exchange (DCE)
http://www.datacityexchange.com has today announced that it will launch cloud service
data centre incubator testing facilities at its flagship locations in Titanic Quarter,
Belfast and Birmingham.

    Known as Cloudvault [http://www.datacityexchange.com ], the facilities will provide
geographically diverse cloud services [http://www.datacityexchange.com ] demo suites and
form an "on-demand cloud" environment across mainland UK regions and Europe to SMEs,
corporate and public sector customers.

    Under pinning the Cloudvault solution is a high speed fibre capacity from diverse
networks linking both sites. The facilities will allow customers to test drive storage and
software applications at the locations ahead of the major DCE data centres planned
initially at Titanic Quarter Belfast and Birmingham.

    Cloudvault will feature hardware and software solutions from Pivot3 and VMware,
including its virtual desktop infrastructure (VDI) stack and the VMware View platform, and
is expected to feature enterprise solutions from Oracle and SAP among others.

    Both Belfast and Birmingham demo suites will be interlinked to create a collaborative
test environment - alongside additional connectivity via Kelvin to the USA - and for
transatlantic application testing, via East Coast USA through DCE Cloudvault test
facilities based in partner data centre locations.

    DCE will also launch a Cloud services awareness programme which will includes major
initiatives such as a free trial of cloud services, including the VMware and Pivot 3 VDI
desktop solution, to public sector bodies and SMEs.

    "The launch of Cloudvault provides the perfect hosting platform for SME businesses in
the UK and Europe to test drive Pivot3's View virtual desktop solutions," said Mike Holt,
Director of Channels and Strategic Alliances for Pivot3 EMEA. "Not only will SMEs be able
to engage in a compelling real-time experience of VMware View 5.0, but they will also
experience world class hosting from DCE."

    The Cloudvault sites will also launch and host the innovative DCE on Demand services
platform, including Bandwidth on Demand and Infrastructure on Demand, along with sector
specific services, such as Storage on Demand for the multi-media and film production
sectors.

    Sinclair Stockman, former Chief Information Officer of BT and Executive Chairman of
Digital Northern Ireland 20:20, said, "Cloud Services, Financial Services and Digital
Media will be key drivers of value on the digital platform over the coming decade. The DCE
Titanic Quarter site with its 1st class connectivity infrastructure and ultrafast direct
connectivity to the USA via Kelvin is a key location, and in conjunction with other DCE
flagship sites such as DCE Central Exchange in Birmingham, will form a 1st class digital
connectivity and cloud platform."

    Welcoming the announcement Northern Ireland Enterprise Minister, Arlene Foster said:
"This is another coup for Northern Ireland and strengthens our growing reputation as a
leader in delivering the most up-to-date IT services. The new Titanic Quarter site will be
another key centre to provide Cloud services to small and medium business enterprises
across Europe. Data centre provision such as this is a strategically important component
of the local infrastructure that encourages and supports Foreign Direct Investment."

    John Eland, managing director of DCE, commented, "We are delighted to announce the
forthcoming Cloudvault test platform which will act as a test centre for our flagship data
centre locations in Birmingham and Titanic Quarter, Belfast and enable customers to trial
a location prior to any possible migration. Cloudvault has been setup to provide an "on
demand test drive" platform to SMEs, major corporate customers and public sector bodies so
that companies can test these services and evaluate business benefits without having to
make any investment in hardware, software or physical IT infrastructure."

    "We're dedicated to working with our partners to ensure our customers are reaping the
full benefits of using our market-leading VMware View technology," said Fredrik Sjostedt,
director, Product Marketing, EMEA at VMware. "Together with Pivot3, we have qualified new,
ready-to-deploy VDI solutions that are tailored specifically to meet the exact needs of
our SMB and public sector customers."

    Data City Exchange have also confirmed they will be looking to roll out the Cloudvault
locations to a further sites across the UK and Europe over the next 12 months, with
locations expected to include Frankfurt and Zagreb, among others.

    About DCE

    Data City Exchange (DCE), a private equity backed data centre operator, was founded in
2008 to offer bespoke networked data centre solutions to the global corporate market. The
company is currently building 2 major commercial data centres in Birmingham and Belfast,
both scheduled to open in 2013. The innovative DCE data centre design is based around the
Evo-POD, a self-contained 96-rack module that forms a "data centre within a data centre
solution". The Evo-POD design enables DCE to offer world leading target PUE levels of sub
1.10 and can also be deployed as an external data centre in its own right. For more
information visit http://www.datacityexchange.com

    About Pivot3

    Pivot3 was founded in 2003 on the idea that today's stack of servers, storage and
networks could be radically simplified and unified to drive down complexity and cost. The
company has over 500 customers across the globe deploying the Pivot3 storage and compute
vSTAC(TM). Pivot3 products are deployed have seen particular success in the public sector,
transportation, education and retail vertical segments. The company has won numerous
awards and was most recently selected by the Wall Street Journal for the prestigious "2011
Next Big Thing" category. To learn more about Pivot3, visit http://www.pivot3.com

    VMware and VMware View are registered trademarks and/or trademarks of VMware, Inc. in
the United States and/or other jurisdictions. Pivot3 and Pivot3 vSTAC are registered
trademarks and/or trademarks of Pivot3, Inc. in the United States and/or other
jurisdictions. Data City Exchange and Evo-POD are registered trademarks and/or trademarks
of Data City Exchange, in the United Kingdom and/or other jurisdictions. The use of the
word "partner" or "partnership" does not imply a legal partnership relationship between
Pivot3 and any other company.

   
    DataCity Exchange PR Contact:
    David Beesley
    itpr
    Tel: +44(0)1932-578-800
    Email: davidb@itpr.co.uk

    LinkedIn [http://www.linkedin.com/company/itpr ]
    Facebook [http://www.facebook.com/itprgroup ]
    Twitter [http://twitter.com/itprgroup ]

    Pivot3 PR Contact:
    Heather Fitzsimmons
    Mindshare PR
    +1-650-947-7400
    heather@mindsharepr.com

Source: Data City Exchange

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