StyleOwner turns fashion lovers into STYLEpreneurs
Social selling platform makes it fun to have your own online store
NEW YORK, May 10, 2012 /PRNewswire/ --StyleOwner, a new social-selling platform allows style-savvy individuals to create, curate, and market their own personalized online fashion boutique while earning a generous commission on all sales. By harnessing the power of a personalized recommendation from friends, StyleOwner empowers the Facebook generation to become entrepreneurs while living the dream of running their own fashion retail site. Store owners range from fashion personalities and young working professionals, to college students and stay at home moms.
Today, the site announced that Anna Fuller, a University of Michigan college student, opened "Hava," StyleOwner's 5,000(th) store. A self-proclaimed accessory lover majoring in communications and entrepreneurship, Anna defines her style as modern, simplistic, and distinguished. "My online store was created as a starting point for my dreams of one day owning a retail clothing boutique of my own. StyleOwner has given me the ability to do that. My store is where I can highlight trending fashions while expressing my own personal style."
Fashion bloggers such as Sonia Evers of Runway Hippie, Cailianne and Samantha Beckerman of the Beckerman Bite Plate, and Lauren Behfarin and Julie from Born and Bread have all opened stores on StyleOwner. Lauren and Julie from Born and Bread opened their StyleOwner boutique to make a richer experience for their readership and profit from their passion for styling. "StyleOwner has allowed us to create an amazing store without the hassle of setting up an ecommerce site, buying inventory, and worrying about credit card payments and shipping. StyleOwner takes care of all of this for us. We are able to focus on what we do best-curate amazing product and put together looks we love from StyleOwner's "Master Closet" of over 2,000 incredible brands! Plus we remain authentic to our blog while connecting with our readers in a new way."
Julie Wax, a fashion enthusiast and mother launched her store, I Heart Heels, in February because of the entrepreneurial opportunity StyleOwner offers. She invests a few hours a week updating her merchandise and marketing her store to her loyal network. "I love fashion and StyleOwner has allowed me to turn my passion into an easy to manage business. I make my own hours and that flexibility is crucial while juggling my family and other work responsibilities," said Julie.
"We have created the first true social commerce platform where everyone wins," said Joel Weingarten, CEO and founder of StyleOwner. With a background in technology and a fascination with shopping behavior, Weingarten created StyleOwner to personalize the otherwise impersonal experience of shopping online. "The customer gets a personalized curated experience, the store owners live out their dream to have their own fashion business, and the brands/retailers harness the power of social selling by turning consumers into brand advocates."