Autonomy Named A Leader In Digital Asset Management For Customer Experience By Independent Research Firm
CAMBRIDGE, England and SAN FRANCISCO, May 11, 2012 /PRNewswire/ -- Autonomy, an HP Company, today announced that it has been named a Leader in the May 2012 report: "The Forrester Wave(TM): Digital Asset Management for Customer Experience, Q2 2012." Autonomy is one of two vendors named a Leader in the report, out of twelve vendors evaluated.
The Forrester Wave(TM) report's profile on Autonomy states:
-- "Autonomy offers a comprehensive, first-class solution for advanced use
-- "Virage MediaBin has also stayed ahead of the video curve, offering some
of the most comprehensive functionality for supporting time -based
-- "Autonomy's strategy focuses on key industry mega themes such as
multichannel content creation and intelligent search to aid information
workers. It offers robust functionality and is best suited for the
high-end production use case."
"Autonomy is focused on providing marketers and broadcasters with a platform that helps them create and deliver engaging and compelling customer experiences, across all channels," said Gerard Brossard, CEO of Autonomy Rich Media Management. "Autonomy Virage MediaBin is an integral component of this platform, as businesses increasingly look to combine rich media and video into all of their customer-facing channels. Our technology uniquely recognizes concepts expressed in rich media and video assets, and applies that understanding to deliver targeted, relevant content."
Autonomy, an HP Company, is a global leader in software that processes human information, or unstructured data, including social media, email, video, audio, text and web pages, etc. Autonomy's powerful management and analytic tools for structured information together with its ability to extract meaning in real time from all forms of information, regardless of format, is a unique tool for companies seeking to get the most out of their data. Autonomy's product portfolio helps power companies through enterprise search analytics, business process management and OEM operations. Autonomy also offers information governance solutions in areas such as eDiscovery, content management and compliance, as well as marketing solutions that help companies grow revenue, such as web content management, online marketing optimization and rich media management.
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at http://www.hp.com.
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