Pulsant Continues as Official Internet Services Provider for Edinburgh International Festival
READING, England, May 15, 2012/PRNewswire/ --
Virtual hosting supports richer content and online booking for
world-leading arts event
In the run up to the 2012 Edinburgh International Festival, cloud and managed hosting
expert Pulsant is working hard behind the scenes to maintain the event's increasing
For the sixth year, Pulsant will take its place as official Internet Services Provider
for the Festival.
The 2012 Edinburgh International Festival (9 August - 2 September 2012) will see 3,000
top artists from 47 countries bringing dance, music, opera and theatre to venues across
the Scottish capital.
This year Pulsant will be hosting the Festival's official website eif.co.uk on its
cloud-based virtualized platform which will provide the capacity, availability and
flexibility which is crucial in coping with fluctuating usage and huge traffic spikes
generated by high-profile events.
Last year the Edinburgh International Festival website received 600,000 visits by over
450,000 unique visitors who collectively registered over 2.2million page views. In
addition, 45% of all of tickets were booked online.
The Festival 2012 website includes an ecommerce platform; detailed multi-media
information on the productions; the latest news on shows and artists; Standard Life
Festival backstage films; and in the run up to the Festival itself unique online content
on how to make the most of your Festival experiences.
"With Pulsant, we are able to ensure that the online experience reflects the quality
and diversity of our event with compelling and captivating content that is available 24/7,
anywhere in the world," comments Joanna Baker, Managing Director of Edinburgh
International Festival. "Pulsant delivers the reliable infrastructure we need to handle
high volumes of online traffic and the flexibility to continually enhance our website and
make it more appealing to a broader audience both at home and abroad."
The website also plays an important role in encouraging a younger audience. Recent
studies show that it is the main source of information for new international attendees
aged between 15 and 34 years.
"The Edinburgh International Festival draws visitors to Scotland, has a global profile
and makes a significant contribution to Scotland's economy," confirms Mark Howling, CEO of
Pulsant. "We are proud to be involved and, conscious of how important the website is to
Edinburgh International Festival's success, we take our role very seriously. Our dedicated
team is committed to ensuring that the website is optimised to ensure fast access and the
best user experience possible. In this way, we can help the Festival build awareness,
generate sales and help visitors get the very best out of the event."
Pulsant powers IT for the mid-market. Formed following the merger of DediPower,
Lumison and BlueSquare Data, it is backed by strong investment and a philosophy of
"Support with Passion". A leading provider of reliable, high quality IP network,
colocation and managed application hosting services, Pulsant supports thousands of
customers from eight UK datacentres, in five locations. Using the latest technology, it
helps companies manage, store and safeguard their data, helping them reduce costs, improve
service levels and maximise their commercial potential.