Magic Announces the Release of its Revolutionary Mobile Offering for the Development of Business Applications, with New Native Clients for iOS and Android Platforms

Magic Announces the Release of its Revolutionary Mobile Offering for the Development of Business Applications, with New Native Clients for iOS and Android Platforms

OR YEHUDA, Israel, May 16, 2012/PRNewswire-FirstCall/ --

    Magic Software Enterprises Ltd. [http://www.magicsoftware.com ] (NASDAQ: MGIC
[http://www.nasdaq.com/symbol/mgic ]), a global provider of mobile
[http://www.magicsoftware.com/en/solutions/?catID13 ] and cloud-enabled application
[http://www.magicsoftware.com/en/products/?catIDp ] and business integration
[http://www.magicsoftware.com/en/products/?catIDA ] platforms, announced today the
availability of native iOS and Android clients for its mobile enterprise application
platform [http://www.magicsoftware.com/en/products/?catIDp ], in addition to its
existing clients for BlackBerry and Windows Mobile.

    Magic's productive mobile enterprise application platform
[http://www.magicsoftware.com/en/products/?catIDp ] enables the development of complex,
highly interactive business solutions for all major mobile platforms, including iOS
[http://en.wikipedia.org/wiki/IOS ], Android [http://www.android.com ], BlackBerry
[http://worldwide.blackberry.com ], and Windows Mobile
[http://en.wikipedia.org/wiki/Windows_Mobile ], from a single development effort on both
the client and server sides. Mobile applications
[http://www.magicsoftware.com/en/solutions/?catID13 ] can be deployed as native apps,
hybrid (native and HTML5), or Web browser applications.

    Commenting on the release, Guy Bernstein, Chief Executive Officer of Magic Software
Enterprises [http://www.magicsoftware.com/en ], said: "The fast-growing enterprise
mobility market is a major opportunity for Magic and the enterprise software industry as a
whole. Magic's forward-looking approach and smart technology enable us to offer a
comprehensive, rich user-experience solution, now also for the popular iOS and Android
mobile platforms. Magic's platform facilitates rapid and cost-effective back-end
integration-typically the most costly and time-consuming aspect of mobile enterprise
application development-by providing optimized, certified connectors to leading enterprise
systems, such as SAP [http://www.magicsoftware.com/en/products/?catIDA&pageIDb ],
Oracle [http://www.magicsoftware.com/en/products/?catIDA&pageIDe ], Salesforce.com
[http://www.magicsoftware.com/en/products/?catIDA&pageIDf ], Microsoft
[http://www.magicsoftware.com/en/products/?catIDA&pageID99 ], IBM
[http://www.magicsoftware.com/en/products/?catIDA&pageIDh ], Google, and many more."

    Numerous enterprises and ISVs around the world are already successfully using Magic's
new mobile offering in a number of pre-launch projects, developing applications that will
run natively on Android and iOS devices. One such customer is SAGE [http://www.sage.ch ]
in Switzerland, a leading vendor of integrated and innovative financial software, who
sought the right technology to mobilize its Prospero suite of financial solutions for
portfolio managers, brokers, traders, and other financial professionals.

    Jean-Luc Freymond, CEO of SAGE, said: "Magic's mobile solution gives us the
versatility we need for fast and easy development and multi-platform deployment.
Implementing Magic's technology enables us to significantly enhance our product offering
and provide greater value to our customers, who require fast, reliable, and secure mobile
access to their financial systems."

    Another customer using Magic's mobile technology is California-based Dove Tree Canyon
Software, Inc. [http://www.dovetree.com ], a leading vendor of automated warehouse
material handling systems. Bill Woo, President of Dove Tree Canyon Software stated:
"Having used Magic's technology to successfully deploy an application on Windows Mobile
devices, Magic's mobile application platform was the obvious best choice for us in our
decision to support iOS and Android tablets. The flexibility of Magic's uniPaaS
application platform enables Dove Tree to deliver fully customized solutions to our end
user with maximum speed and minimum resources."

    Magic will co-host a webinar on June 19 with Jean-Luc Freymond, CEO of SAGE, and
Jeffrey Hammond, Principal Analyst at Forrester, to present Real-life Solutions for
Enterprise Mobility [http://web.magicsoftware.com/Magic_Forrester_SAGE_Registration.html
].

    About Magic Software Enterprises

    Magic Software Enterprises Ltd. [http://www.magicsoftware.com/en/company/?catID=6 ]
(NASDAQ: MGIC) is a global provider of mobile and cloud-enabled application and business
integration platforms.

    For more information, visit http://www.magicsoftware.com.

    Except for any historical information contained herein, the matters discussed in this
press release include forward-looking statements that might involve a number of risks and
uncertainties. Actual results might vary significantly based upon a number of factors
including, but not limited to, risks in product and technology development, market
acceptance of new products and continuing product conditions, both locally and abroad,
release and sales of new products by strategic resellers and customers, and other risk
factors detailed in Magic's most recent annual report and other filings with the
Securities and Exchange Commission.

    Magic is a registered trademark of Magic Software Enterprises Ltd. All other product
and company names mentioned herein are for identification purposes only and are the
property of, and might be trademarks of, their respective owners.

   
    Press Contact:
    Tania Amar, VP Global Marketing
    Magic Software Enterprises
    tania@magicsoftware.com

Source: Magic Software Enterprises Ltd