Eyes on the Go, Inc. and GANDER.tv Release Integration and Enhanced Features for Facebook, Twitter, and Mobile Devices
BROOKLYN, N.Y., May 17, 2012 /PRNewswire/ -- Eyes on the Go, Inc. (AXCG.PK) announced today that they implemented an enhanced video player which enables users to embed live feeds on 3rd party websites and share content via Facebook and Twitter. The Facebook share is unique because you can now watch streaming video directly within the social site, allowing all viewers to easily engage with GANDER's feeds without being redirected to another page.
According to Jamie Karczewski, Vice President of Product Development for GANDER.tv, "Over half of mobile traffic is video based; what better way to increase engagement than to provide users with a simple way to share our live content? Facebook has become the top referring site for video compared to typical search engines. This is a fantastic vehicle for users to share, discover, and promote live video from our venues."
As venues advertise performances via Facebook, Twitter, Email, and on their own websites, they can now include GANDER's live video within all of their digital channels. GANDER.tv, venue websites, and artist website traffic will grow organically and exponentially as users begin sharing live video feeds with their social networks. The 18-35 demographic typically picks up their smartphone over 150 times a day and having video in the social feed context lets customers interact with content in their own preferred mode of consumption.
Eyes on the Go provides online streaming video and audio for the Hospitality industry through its GANDER.tv web site. Web browsers can view their favorite bars, clubs and performance spaces, or look at venues they are thinking about visiting. The venue can utilize this service to leverage social media and digital age communications to increase traffic and to promote their locations.
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