Mind Candy Partners with Gaming Giant, GREE, to Bring Moshi Monsters to Mobile
Mind Candy, the company behind global family brand, Moshi Monsters(TM) and GREE, a
leader in mobile social gaming have joined forces to take Moshi Monsters(TM) to mobile
devices worldwide. The partnership will kick off with the launch of two new Moshi Monsters
mobile games on the GREE Platform, set for release in Q4 2012.
The partnership will bring Mind Candy's popular family brand Moshi Monsters to GREE's
230 million worldwide users, while introducing the GREE Platform to an active community of
more than 60 million registered Moshi Monsters users globally. The partnership will also
expand upon Moshi Monster's cross-continent success by delivering fully localized mobile
games in multiple languages, including English, French, Italian, German, Spanish,
Portuguese, Japanese, Korean, Mandarin and more.
"Our fans love tablets and smartphones so we're really excited to take our much loved
characters and stories to these new platforms," said Michael Acton Smith, Founder and CEO
of Mind Candy. "GREE has achieved phenomenal success and we're looking forward to working
with them on these two games."
"We're really excited to work with Mind Candy to bring Moshi Monsters to our global
mobile community and to the GREE Platform," said Yoshikazu Tanaka, Founder and Chief
Executive Officer of GREE, Inc. "Moshi Monsters is a leader in the online industry and has
built a great and loyal following. GREE is delighted to be a part of the franchise's move
to mobile and believes the relationship is a great opportunity to further illustrate
GREE's on-going commitment to bringing quality content for all gamers to the new
platform."
GREE is dedicated to building a global social mobile gaming community for players and
developers alike. The GREE Platform features unique and high-quality content bringing
gamers a robust social gaming experience.
As part of its move into the mobile gaming industry Mind Candy is building an in-house
team to handle mobile partnerships and the internal development of all mobile titles,
including several games and apps set for release throughout 2012.
About Mind Candy
Mind Candy is a global entertainment company based in the UK with offices in Los
Angeles and New York, and the creator of the successful Moshi Monsters franchise. Formed
in 2004 by Internet entrepreneur Michael Acton Smith, Mind Candy is considered a pioneer
for digitally based brands in the family entertainment space.
With over 60 million registered users in 150 territories worldwide, Moshi Monsters -
the online world of adoptable pet monsters, is a global phenomenon. Within the Moshi
Monsters online world, players choose from one of six virtual pet monsters to create, name
and nurture. Once their pet has been customized, players navigate their way around Monstro
City, taking the daily puzzle challenge to earn "Rox" (virtual currency), playing games,
solving Super Moshi Missions, personalizing their room, showing off artwork, reading
stories and communicating with friends in a safe environment.
Following its huge online success, Moshi Monsters is expanding beyond the computer
screen with an array of physical products, including best-selling toys; the #1-selling
kids magazine in the UK; a best-selling Nintendo DS(TM) video game; a video on demand
platform (Moshi TV); a music album; books; membership cards; trading cards, and much more.
Total gross retail sales across all Moshi Monsters- related products exceeded $100M in
2011.
GREE is a global mobile social gaming company at the forefront of mobile technology.
GREE is focused on building the world's leading mobile social gaming ecosystem for users
and developers, while creating and supporting unique free-to-play game content. GREE is
continuing to expand globally and its network now reaches more than 230 million users
around the world. GREE has offices in Tokyo, San Francisco, London, Singapore, Seoul,
Beijing, and Amsterdam.
Press Contacts: Nicola Duarte, Head of PR, Mind Candy, T: +44(0)7803-874-927, E: nicola@mindcandy.com , Twitter: @nics_duarte ; MIND CANDY UK: 77PR - London Based Agency, E: Moshi@77PR.co.uk, T: +44(0)20-7492-0977 ; MIND CANDY North America: Katie Gerber, Director PR for the Americas and Canada , T: +1(310)526-2247, E: katie.gerber@mindcandy.com , Twitter: @ktgerber ; Jaymie Presberg, Grand Communications, T: +1(212)584-1133, E: jaymie@grandcommunications.com ; GREE EMEA: Kyoko Matsushita, Public Relations, GREE UK Limited., E: kyoko.matsushita@gree.net ; GREE North America : Tali Fischer. Director, Communications and Events. GREE International, Inc.. T: +1(818)653-9234. E: Tali.fischer@gree.net .; Ken Johnston, VSC for GREE International, Inc., T: +1(415)677-9125 x206, E: ken@vscconsulting