New study Cable Modem: Market Shares, Strategy, and Forecasts, Worldwide, 2012 to
2018. The 2012 study has 455 pages, 138 tables and figures. Worldwide cable markets are
poised to achieve significant growth as the next generation cable modem systems provide a
way to improve entertainment and healthcare services delivery in the home.
According to Susan Eustis, lead author of the study, "Cable modems bring Internet to
the home. They are used by the cable industry to deliver Internet services. They are
useful to the cable TV services vendors as a way to provide new types of entertainment and
sports oriented services into the home and promise significant growth to the cable
industry as bundled video channels continue to have widespread appeal. Next generation
cable modem and home IP gateway devices offer significant IP based functionality to the
home. Cable modems are useful particularly in the US, with the cable video business model
spreading worldwide. Markets are poised for significant growth. Video content is
proliferating."
Cable TV services providers offer sports, news, shows, real time entertainment, and
music. Videos are mainstream to cable TV offerings in a market environment where video is
set to replace data and text in many, many instances. Religion, food, travel, medicine,
and weather are specialty TV offerings. Cable TV has them all. The ability to bundle these
offerings will not be replaced by single stream offerings. The Internet is good for reruns
and user generated content, but the advertising bundle implemented by cable TV has
distinct advantages for viewers.
Cable industry interrupt-based advertising is accepted by viewers as a tradeoff to the
significantly higher cost of direct purchase, providing a sustainable cable TV industry
business model. Cable TV has enormous value because people can watch channels they might
not otherwise watch as part of a package.
Bundling works for video content in a way that it does not work for the music
industry. People want to create their own music bundles, but video is far more complex.
Bundling in the manner the cable TV industry provides is very sophisticated and is not at
all analogous to the music industry. What is a good show one year is not good the next.
The ability to flip back and forth give people needed ability to change their viewing
habits, without lock-in from single download options is of significant value to users.
The aim of a cable TV network has evolved to support delivery of digital video and
two-way services such as high speed data, video on demand, and telephony. Worldwide there
is a trend for cable operators to increase their investment in their networks.
The cable modem business is driven by industry dynamics related to expansion of
information and entertainment services in the home. Trends toward increased delivery of
use of wireless devices to access video content and data over the Internet are increasing
the use of a variety of digital devices in the home.
Emerging competition between cable operators, telecommunications services providers,
and Internet-based services providers represents a major market disruption.
The Internet is the only network protocol going forward. As cable providers build out
further high bandwidth video capability, It is going to be building on Internet protocols.
The pace of new service introduction continues to increase. The variety of connected
consumer devices continues to increase. This change increases the consumption of bandwidth
and the demand for cable modem products.
MSOs in the cable industry need to defend against competitive next -generation video
services like U-verse and FiOS. They need to make wireless services an integral part of
their lineup. The acquisition of content at lower prices is essential. Enterprise
customers play a larger role in the cable modem business model. Cable modems are
positioned to be part of a profitable and sustainable business opportunity.
Cable operators are demanding advanced network technologies and software solutions.
The increase in volume and complexity of the signals transmitted over broadband networks
as a result of the migration to an all-digital, on demand network is causing the need for
cable operators to deploy new technologies. Transport technologies are based on Internet
Protocol.
This allows cable operators to cost effectively deliver video, voice, and data across
a common network infrastructure. Cable operators are demanding sophisticated network and
service management software applications that minimize operating expenditures needed to
support the complexity of two-way broadband communications systems. cable operators are
focusing on technologies and products that are flexible, cost effective, compliant with
open industry standards, and scalable to meet subscriber growth and effectively deliver
reliable, enhanced services.
Chronic disease conditions are best treated early on when there is a change in patient
condition and an early intervention can make a difference. It is even better to treat them
in a wellness treatment environment before there are indications of chronic disease,
before symptoms develop, by addressing lifestyle issues early on. Cable modems represent a
way to migrate telemedicine treatment to the HDTV giving patients with chronic conditions
access to remote nursing care.
Cable modem dedicated device markets at $4.7 billion in 2011 are anticipated to reach
$8.6 billion by 2018 as next generation gateways are introduced to manage Internet
connectivity in the home.
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