Alden Suites Introduces New Website Designed to Reflect New Branding Efforts and Enhance the User Experience
ST. PETE BEACH, Fla., May 30, 2012 /PRNewswire/ -- St. Pete Beach Resort, Alden Suites, today introduced its new website at AldenBeachResort.com as part of its overall rebranding effort, initially introduced to the public in January 2012. The new site, which has been constructed over the past few months, more accurately reflects the surrounding St. Pete Beach community and the resort's accommodations, and is expected to better serve customers who rely on internet research and reservations to book their travel.
AldenBeachResort.com features significant enhancements to the user experience, with an overhaul of new photography, improved site navigation, improved content, a homepage showcasing limited time promotions and integrations with social media platforms such as Facebook and YouTube.
Rebranding efforts began in January when Alden Suites, A Beachfront Resort, previously known as "The Alden Beach Resort & Suites" was renamed to more accurately reflect the amenities of the property. The property is nestled on 5 acres overlooking the Gulf of Mexico and is one of the few all-suite resorts in the area. Each of the 140 suites is decorated with Florida flair and each includes a fully equipped kitchenette, separate living room, in-room safe, complimentary daily newspaper and spectacular views from the patios and balconies.
"The new website better reflects who we are, as does our new brand," states Tony Satterfield, Vice President of Operations, Alden Suites. "We've made numerous upgrades to our resort over the past few years and it was important that we showcase them to both new and existing customers. We also wanted to promote the nearby attractions and activities that make our immediate area such a desired destination."
Centrally located, Alden Suites is just 30 minutes from Tampa International Airport and the St. Petersburg Clearwater International Airport. The property is just 90 minutes from central Florida's attractions. Immediate surroundings in St. Pete Beach include one of the finest beaches in the country, fine restaurants, shops, sporting events, cultural activities and sightseeing.
Satterfield adds, "From the various specials that can be found on our new site to enabling our customers to engage directly with Alden Suites through social media and more, we expect our digital rebranding efforts to aide and grow online reservations."