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Consumer-to-Merchant Negotiation Platform Netotiate Offers Inbound Product Feed - Merchants can Upload their Products Directly onto Netotiate.com
Offers a Cost-Per-Acquisition (CPA) Fee Model for a Better Return-On-Investment
NEWTON, Mass., June 5, 2012 /PRNewswire/ -- Netotiate (pronounced 'ne-toh-shee-ate', meaning 'negotiate over the net'), a unique consumer-to-merchant negotiation platform, announced today the launch of its Netotiate Inbound Product Feed. The new service allows merchants to list their product inventory on Netotiate.com. Netotiate enables consumers to name their price and make binding offers for products directly to the merchants of their choice.
Unlike a cost-per-click (CPC) fee structure, which is used by most comparison shopping engines (CSEs) and is not cost-effective for many products, with the Netotiate Inbound Product Feed merchants can publish their entire inventories on Netotiate.com on a cost-per-acquisition (CPA) fee structure that is only triggered upon a sale, yielding a better ROI. This more appealing model for merchants enables them to list most (if not all) of their products. At the same time, Netotiate continues to work with one of the leading comparison shopping engines for its extensive product inventory on Netotiate.com.
"Our Inbound Product Feed is a very powerful marketing channel for merchants who want to offer a broad range of products to a quality audience of ready-to-buy consumers," said Keren Zimmerman, Netotiate's co-founder and Chief Revenue Officer. "It's a great new way for businesses that want to offer their inventory for netotiation on a CPA basis, attracting consumers before they buy the product somewhere else, and by thus increasing conversions, revenues and profit margins. Consumers also benefit because they gain access to a much larger volume of products that can be netotiated for lower than advertised prices."
Merchants that publish their inventory on Netotiate.com are also able to get around Minimum Advertised Price (MAP) restrictions, often dictated by the manufacturers. When consumers engage in netotiation it is not considered an advertised price, hence allowing the merchant the flexibility to agree to prices that are lower than the MAP. Merchants may still list the products at the MAP point, but have the ability to offer netotiation in order to spark demand and control their margins via an effective price-discrimination approach.
Netotiate will be demonstrating their entire product offering, including the newly released Inbound Product Feed functionality, at the Internet Retailer Conference and Expo (IRCE) this June 5th - 8th in Chicago at McCormick Place. The company will be located at exhibit booth 159. For additional information on the benefits of becoming a netotiating merchant, email sales[at]netotiate.com.
About Netotiate:
Patent-pending Netotiate is a unique consumer-to-merchant online negotiation platform that allows consumers to "netotiate" with merchants in order to secure better deals on products. Launched as a beta platform in early 2012, the solution provides multiple benefits to both consumers and merchants. Backed by venture capital, the company is headquartered in Newton, Massachusetts, with R&D offices in Tel-Aviv, Israel. For more information, visit http://www.netotiate.com.
SOURCE Netotiate
Netotiate
CONTACT: Hanni Itah of SSPR, +1-847-415-9324, hitah@sspr.com
Web Site: http://www.netotiate.com
Consumer-to-Merchant Negotiation Platform Netotiate Offers Inbound Product Feed - Merchants can Upload their Products Directly onto Netotiate.com
Offers a Cost-Per-Acquisition (CPA) Fee Model for a Better Return-On-Investment
NEWTON, Mass., June 5, 2012 /PRNewswire/ -- Netotiate (pronounced 'ne-toh-shee-ate', meaning 'negotiate over the net'), a unique consumer-to-merchant negotiation platform, announced today the launch of its Netotiate Inbound Product Feed. The new service allows merchants to list their product inventory on Netotiate.com. Netotiate enables consumers to name their price and make binding offers for products directly to the merchants of their choice.
Unlike a cost-per-click (CPC) fee structure, which is used by most comparison shopping engines (CSEs) and is not cost-effective for many products, with the Netotiate Inbound Product Feed merchants can publish their entire inventories on Netotiate.com on a cost-per-acquisition (CPA) fee structure that is only triggered upon a sale, yielding a better ROI. This more appealing model for merchants enables them to list most (if not all) of their products. At the same time, Netotiate continues to work with one of the leading comparison shopping engines for its extensive product inventory on Netotiate.com.
"Our Inbound Product Feed is a very powerful marketing channel for merchants who want to offer a broad range of products to a quality audience of ready-to-buy consumers," said Keren Zimmerman, Netotiate's co-founder and Chief Revenue Officer. "It's a great new way for businesses that want to offer their inventory for netotiation on a CPA basis, attracting consumers before they buy the product somewhere else, and by thus increasing conversions, revenues and profit margins. Consumers also benefit because they gain access to a much larger volume of products that can be netotiated for lower than advertised prices."
Merchants that publish their inventory on Netotiate.com are also able to get around Minimum Advertised Price (MAP) restrictions, often dictated by the manufacturers. When consumers engage in netotiation it is not considered an advertised price, hence allowing the merchant the flexibility to agree to prices that are lower than the MAP. Merchants may still list the products at the MAP point, but have the ability to offer netotiation in order to spark demand and control their margins via an effective price-discrimination approach.
Netotiate will be demonstrating their entire product offering, including the newly released Inbound Product Feed functionality, at the Internet Retailer Conference and Expo (IRCE) this June 5th - 8th in Chicago at McCormick Place. The company will be located at exhibit booth 159. For additional information on the benefits of becoming a netotiating merchant, email sales[at]netotiate.com.
About Netotiate:
Patent-pending Netotiate is a unique consumer-to-merchant online negotiation platform that allows consumers to "netotiate" with merchants in order to secure better deals on products. Launched as a beta platform in early 2012, the solution provides multiple benefits to both consumers and merchants. Backed by venture capital, the company is headquartered in Newton, Massachusetts, with R&D offices in Tel-Aviv, Israel. For more information, visit http://www.netotiate.com.
SOURCE Netotiate
Netotiate
CONTACT: Hanni Itah of SSPR, +1-847-415-9324, hitah@sspr.com
Web Site: http://www.netotiate.com