Bring Dad Up to Date With the Help of isme.com

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June 11, 2012
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Bring Dad Up to Date With the Help of isme.com

LONDON, June 11, 2012/PRNewswire/ --

    It feels like only yesterday that we were scrabbling around for Mother's Day gifts,
but it will soon be time to celebrate our dear old Dads.

    Around 1.5 billion fathers across the world will be celebrating Father's Day on 17
June - and that's a lot of gifts. But Dads are notoriously tricky to buy for, and picking
the perfect present can be a difficult task.

    To help ensure you hit the nail on the proverbial head, home shopping experts isme.com
[http://www.isme.com ] have got all bases covered. And you can forget about novelty socks,
2012 is the year to bring our father figures bang up to date. Choose from a great
collection of handy gadgets and fashion must-haves to suit Dads from all walks of life.

    Celebrate genes with jeans

    Denim is a Dad's best friend. But that doesn't mean that he has to wear old and tired
jeans. Ben Sherman jeans will instantly update a Dad's look, with a range of styles and
fits to choose from. Cotton Traders [http://www.isme.com/cotton-traders/e/b/4294951623.end
] chinos and stretch twill trousers make a great alternative to denim for those looking to
keep it smart.

    Don't leave Dad in the shade

    A pair of stylish Lacoste sunglasses is the perfect way to celebrate the beginning of
summer. The aviator design of these thin frames is guaranteed to make Dad feel like a Top
Gun, whilst a smart carry case will keep your gift safe and sound.

    Don't get shirty

    A crisp new shirt is a classic Father's Day gift, but adding a pop of colour is a
great way to liven up the occasion. Ben Sherman shirts are available in a range of fresh
summer shades, including this season's on-trend pastels.

    Capture the memories

    A new camera is guaranteed to excite snap-happy Dads. The versatile Nikon L810 digital
camera is ideal for capturing both family memories and holiday landscapes. A 3D shooting
mode captures panoramic images that can be displayed on an HD television - ideal for
technology-savvy fathers. With a 'buy now, pay later' facility, it's the perfect option
for anyone looking to treat their Dad to the latest model.

    Watch him smile

    The elegant D&G Medicine Man watch will transport a nostalgic Dad back to the
pre-internet television age. The colourful design is based on the BBC's first
electronically-generated test card, which was displayed when the television stations shut
down for the night.

    Tee off

    A new golf bag is the perfect way to improve Dad's handicap. Nike's lightweight
duel-sided bag is compatible with both buggies and trolleys, and includes a rain hood to
protect his precious clubs against the unpredictable British weather. And you won't even
have to wait in all day for delivery with isme.com's collect plus service.

   
    PR Contact Details:

    Consumer PR Team - Shop Direct Group
    Address: Skyways House
    Speke Road
    Speke
    L70 1AB
    Email: consumerpr@shopdirect.com
    Phone: +44(0)844-292-1314

Source: isme.com

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