UBM India Launches Inaugural Conference on Mobile Applications

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June 22, 2012
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UBM India Launches Inaugural Conference on Mobile Applications

MUMBAI, June 22, 2012/PRNewswire/ --

    mApps 2012 [http://ubmindia.co.in/cgi-bin18/DM/t/hzaN0dsj5Y0KYO0KASN0EF ], a strategic
conference centered on devising strategies for enterprises to reach target customers
cost-effectively and increase conversion rate through innovative mobile applications, will
be taking place at The Lalit Mumbai on 22-23 August in Mumbai, India. This conference will
have domestic and international enterprises sharing their experience and expertise of
promoting brands, products and solutions through the latest mobile applications.

    The two-day event is structured into days specifically for enterprises and app
developers respectively. The Strategic Enterprise Mobility Day
[http://ubmindia.co.in/cgi-bin18/DM/t/hzaN0dsj5Y0KYO0KASO0EG ] will discuss the most
relevant and pressing issues for enterprises like usability, cost-effective reach to the
target customers and increasing conversion rates through apps like commerce, education,
healthcare, shopping, gaming, etc. The Developer's Day will provide advanced hands-on
training on porting of apps on different platforms, comparison of various operating
systems, designing and developing hybrid apps, customising UI, memory optimisation
techniques, debugging and commercialisation.

    Strategic Enterprise Mobility Day will have industry speakers including Nitin
Bhandari, Associate Vice President New Products and Partnerships, Vodafone; Satyam Sahu,
Head Direct Channel Alliances and Government Acquisitions, ICICI; and Ranjit Satyanath,
Technology Head, Shoppers Stop and Crossword. The workshop on Developer's Day
[http://ubmindia.co.in/cgi-bin18/DM/t/h1Ja0dsj5Y0KYO0KO6u0EM ] will be conducted by
mobile/web developer and trainer, Maximiliano Firtman. Visit http://www.mobileapps-india.com
[http://www.mobileapps-india.com ] for more information.

    About UBM India: UBM India is a subsidiary of UBM plc, which is the second largest
independent exhibition organiser in the world. It is the largest trade exhibition
organiser in India, responsible for 26 exhibitions in different locations across the
country. The company is also involved in the organisation of conference programmes
throughout India and in the publications of trade journals and magazines. For further
details, please visit the UBM India website, http://www.ubmindia.in [http://www.ubmindia.in ].

    Primary Media Contact: Asan Bano, conferences-india@ubm.com, 91-22-4046 1466

Source: UBM India  Pvt. Ltd.

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