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WellMark Chooses Magic's Mobile Technology to Build iPhone and iPad Apps

Poster: SySAdmin
Posted on August 2, 2012 at 3:56:01 AM
WellMark Chooses Magic's Mobile Technology to Build iPhone and iPad Apps

Magic xpa Application Platform Streamlines Development of Mobile Business Apps for WellMark's Field Sales Teams

OR YEHUDA, Israel, August 2, 2012/PRNewswire-FirstCall/ --

    Magic Software Enterprises Ltd. [http://www.magicsoftware.com/?utm_source=pr ]
(NASDAQ: MGIC), a global provider of software platforms
[http://www.magicsoftware.com/products?utm_source=pr ] for enterprise mobility
[http://www.magicsoftware.com/enterprise-mobility?utm_source=pr ], cloud applications
[http://www.magicsoftware.com/cloud-enabled-application-platform?utm_source=pr ], and
business integration
[http://www.magicsoftware.com/magic-xpi-integration-platform?utm_source=pr ], announced
today that WellMark LLC
[http://www.wellmarkco.com/Home/tabid/36/language/en-US/Default.aspx ], a USA-based
manufacturer of liquid and pneumatic controls and valves for the oil and gas industry, has
chosen Magic xpa Application Platform
[http://www.magicsoftware.com/magic-xpa-application-platform?utm_source=PR ] to develop and
deploy iPhone and iPad mobile business applications
[http://www.magicsoftware.com/enterprise-mobility?utm_source=PR ].

    WellMark created a system for sales representatives, which extends their dynamic and
growing collection of services wherever and whenever they are needed. WellMark's iPhone
and iPad users can access pricing, in-house and remote warehouse inventory status, and
customer status information, which lead to reduction of sales calls while placing orders,
significant reduction in return material authorizations (RMA), and reduced shipping costs.

    "We chose Magic's mobile offering
[http://www.magicsoftware.com/enterprise-mobility?utm_source=PR ] because we feel it is
optimal for dealing with the challenges most developers have when dealing with multiple
technologies," said Todd Canedy, Manager of Information Systems at WellMark. "Magic is a
technology unifier for us that reduces the number of skill sets needed to deploy business
capabilities across multiple mobile and back-end technologies, regardless of the
underlying systems."

    WellMark chose Magic's scalable solution because of its ability to rapidly and
securely deploy any enterprise application
[http://www.magicsoftware.com/magic-xpa-application-platform?utm_source=PR ] over any
mobile operating system from a single development effort, while supporting native
smartphone features.

    Commenting on these projects, Regev Yativ, President and CEO of Magic Software
Enterprises Americas, said: "WellMark is a great example of a mid-size company that uses
Magic xpa to deliver enhanced capabilities to its sales via mobile apps. Its innovative
use of mobile apps to deliver exceptional proprietary value distinguishes it as a leader
in its industry that is completely committed to providing the best possible service to its
customers."

    About Magic Software Enterprises

    Magic Software Enterprises [http://www.magicsoftware.com/?utm_source=pr ] (NASDAQ:
MGIC) empowers customers and partners around the globe with smarter technology that
provides a multichannel user experience of enterprise logic and data.

    For more information, visit http://www.magicsoftware.com
[http://www.magicsoftware.com/?utm_source=pr ].

    About WellMark

    Established in Oklahoma City in 1981, WellMark is a leading manufacturer of a
comprehensive range of machinery components for the petroleum and petrochemical
industries, including diaphragm-operated valves, pneumatic and electrical level controls,
safety relief valves, chemical pumps, liquid level indicators, switches, point-level
electronic controls, and various accessory products.

    For more information, visit http://www.wellmarkco.com
[http://www.wellmarkco.com/Home/tabid/36/language/en-US/Default.aspx ].

    Except for any historical information contained herein, matters discussed in this
press release might include forward-looking statements that involve a number of risks and
uncertainties. Regarding any financial statements, actual results might vary significantly
based upon a number of factors including, but not limited to, risks in product and
technology development, market acceptance of new products and continuing product
conditions, both locally and abroad, release and sales of new products by strategic
resellers and customers, and other risk factors detailed in Magic's most recent annual
report and other filings with the Securities and Exchange Commission.

    Magic has made every effort to ensure that the information contained in this press
release is accurate; however, there are no representations or warranties regarding this
information, including warranties of merchantability or fitness for a particular purpose.
Magic assumes no responsibility for errors or omissions that may occur in this press
release.

    Magic is a registered trademark of Magic Software Enterprises Ltd. All other product
and company names mentioned herein are for identification purposes only and are the
property of, and might be trademarks of, their respective owners.

   
    Press Contact:

    Tania Amar | VP Global Marketing
    Magic Software Enterprises
    tania@magicsoftware.com

Source: Magic Software Enterprises Ltd
 
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