Brands Neglecting to Choose the Right Market Research Panelists Risk Making the Activity Ineffective, Warns Cint
Poster: SySAdmin
Posted on August 3, 2012 at 8:14:01 AM
Brands Neglecting to Choose the Right Market Research Panelists Risk Making the Activity Ineffective, Warns Cint
STOCKHOLM, August 3, 2012/PRNewswire/ --
Brands are increasingly turning to market research tools [http://www.cint.com/access ]
in order to underpin elements of their business strategy, ranging from new product
development to the formation of an advertising campaign. However, undertaking this insight
is a futile process if brands are not selecting the most appropriate panelists that meet
their target market, says Cint, the global provider of technology for gaining market
intelligence. [http://www.cint.com/engage ]
Over the past few decades, there have been vast technological advancements in
gathering market insight and it is now possible for brands to select a specific audience
to meet their requirements. For example, using DIY market research solutions, brands are
able to select a defined demographic in terms of audience, not only relating to age,
location, and ethnicity but also to very precise details of their interests and purchasing
habits. Yet, many companies are failing to recognize the tools that are available, and are
continuing to gather insight from a broad demographic, therefore limiting the accuracy of
their feedback.
Research panels consist of groups of individuals that represent particular interests,
for example, students, the 'mothers of babies' sector or two-car ownership households.
This means brands wanting to find out the opinions and priorities of these precise
individuals can be sought easily. For example, a company wishing to launch an innovative
car seat in a new market can target the most relevant survey panel
[http://www.cint.com/explore/survey-panel ] or individuals to ascertain what mothers with
cars in a range of countries think about current products; they can also better understand
what marketing is successful, gather views on pricing and discover if any features or
functionalities are missing across products currently available.
Bo Mattsson, chief executive of Cint, comments: "Most brands acknowledge that consumer
insight is essential in order to support business activities, whether this is crafting an
effective marketing campaign or establishing public opinion following a crisis. Yet many
companies could be wasting their efforts, and budget, by choosing inappropriate panelists
to survey. There is little value in polling a wide audience if they are not engaged with
whatever product or service you are trying to sell.
"It is very simple to narrow down the audience for a survey in a number of easy steps
when using an online tool, such as Cint Access. By selecting the correct age, location,
interests and more, brands can gain targeted insight; valuable and qualitative responses
can be utilized much more effectively to develop ongoing business strategies."
For further information on Cint's products and services including its pioneering DIY
research tool, Cint Access, please visit http://www.cint.com.
Contact: Keredy Andrews - cint@punchcomms.com - +44-1858-411-600
Source: Cint
STOCKHOLM, August 3, 2012/PRNewswire/ --
Brands are increasingly turning to market research tools [http://www.cint.com/access ]
in order to underpin elements of their business strategy, ranging from new product
development to the formation of an advertising campaign. However, undertaking this insight
is a futile process if brands are not selecting the most appropriate panelists that meet
their target market, says Cint, the global provider of technology for gaining market
intelligence. [http://www.cint.com/engage ]
Over the past few decades, there have been vast technological advancements in
gathering market insight and it is now possible for brands to select a specific audience
to meet their requirements. For example, using DIY market research solutions, brands are
able to select a defined demographic in terms of audience, not only relating to age,
location, and ethnicity but also to very precise details of their interests and purchasing
habits. Yet, many companies are failing to recognize the tools that are available, and are
continuing to gather insight from a broad demographic, therefore limiting the accuracy of
their feedback.
Research panels consist of groups of individuals that represent particular interests,
for example, students, the 'mothers of babies' sector or two-car ownership households.
This means brands wanting to find out the opinions and priorities of these precise
individuals can be sought easily. For example, a company wishing to launch an innovative
car seat in a new market can target the most relevant survey panel
[http://www.cint.com/explore/survey-panel ] or individuals to ascertain what mothers with
cars in a range of countries think about current products; they can also better understand
what marketing is successful, gather views on pricing and discover if any features or
functionalities are missing across products currently available.
Bo Mattsson, chief executive of Cint, comments: "Most brands acknowledge that consumer
insight is essential in order to support business activities, whether this is crafting an
effective marketing campaign or establishing public opinion following a crisis. Yet many
companies could be wasting their efforts, and budget, by choosing inappropriate panelists
to survey. There is little value in polling a wide audience if they are not engaged with
whatever product or service you are trying to sell.
"It is very simple to narrow down the audience for a survey in a number of easy steps
when using an online tool, such as Cint Access. By selecting the correct age, location,
interests and more, brands can gain targeted insight; valuable and qualitative responses
can be utilized much more effectively to develop ongoing business strategies."
For further information on Cint's products and services including its pioneering DIY
research tool, Cint Access, please visit http://www.cint.com.
Contact: Keredy Andrews - cint@punchcomms.com - +44-1858-411-600
Source: Cint