Global Brands Opt for Webtrends Optimize
Poster: SySAdmin
Posted on August 13, 2012 at 11:42:01 AM
Global Brands Opt for Webtrends Optimize
STAINES, England, August 13, 2012/PRNewswire/ --
Digital Marketing Expert Doubles its Client Portfolio for Optimize in EMEA
Webtrends (http://www.webtrends.com), the global leader in digital marketing
optimisation and relevance through real-time, unified analytics and customer intelligence,
has seen an average growth of 295% each year for the last two years, and has doubled the
client portfolio of its Optimize business across EMEA in the last 12 months.
Webtrends Optimize (http://www.webtrends.com/products/optimize) has been selected
by a large number of Europe's biggest and best-known brands (
http://www.webtrends.com/expertise/customer-stories) to improve conversions, revenue
and brand loyalty. These include household names such as: Alitalia, Barclays, Europcar,
Hornbach, Hotels4U, Play.com, Renault and many more.
Hotels4U, an award-winning travel website designed to make booking hotels quick and
easy 24/7, wanted to improve and simplify the search-to-book process to increase
conversions from website visits. Webtrends Optimize experts delivered an exclusive testing
package capable of detailed analysis and recommendations for website amendments. The team
built multivariate test plans that could be rolled out over a period of time to
continually improve the customer experience. Hotels4U experienced 5.52% uplift in bookings
as a result of multivariate testing.
Steven Moore, Head of eCommerce, Hotels4U, comments on the implementation of Webtrends
Optimize: "Internal opinion about what will work best has become largely irrelevant at
Hotels4U because customer interaction and feedback now shapes the evolution of our website
as we continue to optimise the booking funnel."
Alitalia is Italy's leading airline carrier and flies to 53 destinations in Europe and
internationally. It chose Webtrends Optimize to increase bookings via its website.
Nicola Arnese, VP eCommerce, Alitalia, comments: "The combination of expertise and the
consultative approach provided by the Webtrends Optimize team has enabled us to increase
our bookings by 7.09%. This increase in conversions has a significant impact on our
overall results, and improves our ability to stay ahead of the competition by offering the
best service possible to our customers."
Webtrends Optimize has been selected by these brands for their combination of
technology and digital marketing expertise. The majority of these customers have chosen a
fully managed service whereby Webtrends experts play a primary role in testing and
targeting, working side-by-side with internal teams to provide advice on the best course
of action to ensure optimal results. Brands benefit from instant results, plus the ability
to scale up and add more tests and targets without recruiting additional personnel. This
allows internal teams to learn as they go and build up their own expertise over time,
whilst tapping into a pool of experienced consultants.
Hugh Kimber, Director EMEA & Australia - Optimize, Webtrends, comments: "Brands
increasingly understand the importance of ensuring that digital channels are always
optimised to improve conversions, revenue and brand loyalty, and we are here to help them
achieve their objectives. This is evidenced by the phenomenal growth we are seeing across
our Optimize portfolio, proving the growing recognition of the value true optimisation
delivers. Our mix of technology and expertise means that brands get all the support they
need to embark on a successful optimisation project, making us a popular choice for some
of the world's leading brands that want to see significant and continued increases in
conversions and revenue from digital channels."
About Webtrends, Inc.
Webtrends powers digital marketing success. Webtrends is at the forefront of real-time
digital marketing relevance and customer experience management through unified customer
intelligence. Our industry-leading analytics across mobile, social and web enables
marketers to optimise campaigns, maximise customer lifetime value and deliver highly
relevant digital brand experiences in real-time. Webtrends dramatically improve digital
marketing results for more than 3,500 global brands including, in EMEA and Internationally
, Lloyds Banking Group, Barclays, HSBC, ASOS, Orange, T-Mobile, Microsoft, BMW, Toyota,
Play.com, AllSaints, The Telegraph, and many more.
For further information, please contact:
Nadine ter Meulen, Marketing Director, EMEA, Webtrends
Tel: +44(0)1784-415-700
Web: http://www.webtrends.com
Twitter: @webtrends
Facebook: http://www.facebook.com/webtrends
Source: Webtrends
STAINES, England, August 13, 2012/PRNewswire/ --
Digital Marketing Expert Doubles its Client Portfolio for Optimize in EMEA
Webtrends (http://www.webtrends.com), the global leader in digital marketing
optimisation and relevance through real-time, unified analytics and customer intelligence,
has seen an average growth of 295% each year for the last two years, and has doubled the
client portfolio of its Optimize business across EMEA in the last 12 months.
Webtrends Optimize (http://www.webtrends.com/products/optimize) has been selected
by a large number of Europe's biggest and best-known brands (
http://www.webtrends.com/expertise/customer-stories) to improve conversions, revenue
and brand loyalty. These include household names such as: Alitalia, Barclays, Europcar,
Hornbach, Hotels4U, Play.com, Renault and many more.
Hotels4U, an award-winning travel website designed to make booking hotels quick and
easy 24/7, wanted to improve and simplify the search-to-book process to increase
conversions from website visits. Webtrends Optimize experts delivered an exclusive testing
package capable of detailed analysis and recommendations for website amendments. The team
built multivariate test plans that could be rolled out over a period of time to
continually improve the customer experience. Hotels4U experienced 5.52% uplift in bookings
as a result of multivariate testing.
Steven Moore, Head of eCommerce, Hotels4U, comments on the implementation of Webtrends
Optimize: "Internal opinion about what will work best has become largely irrelevant at
Hotels4U because customer interaction and feedback now shapes the evolution of our website
as we continue to optimise the booking funnel."
Alitalia is Italy's leading airline carrier and flies to 53 destinations in Europe and
internationally. It chose Webtrends Optimize to increase bookings via its website.
Nicola Arnese, VP eCommerce, Alitalia, comments: "The combination of expertise and the
consultative approach provided by the Webtrends Optimize team has enabled us to increase
our bookings by 7.09%. This increase in conversions has a significant impact on our
overall results, and improves our ability to stay ahead of the competition by offering the
best service possible to our customers."
Webtrends Optimize has been selected by these brands for their combination of
technology and digital marketing expertise. The majority of these customers have chosen a
fully managed service whereby Webtrends experts play a primary role in testing and
targeting, working side-by-side with internal teams to provide advice on the best course
of action to ensure optimal results. Brands benefit from instant results, plus the ability
to scale up and add more tests and targets without recruiting additional personnel. This
allows internal teams to learn as they go and build up their own expertise over time,
whilst tapping into a pool of experienced consultants.
Hugh Kimber, Director EMEA & Australia - Optimize, Webtrends, comments: "Brands
increasingly understand the importance of ensuring that digital channels are always
optimised to improve conversions, revenue and brand loyalty, and we are here to help them
achieve their objectives. This is evidenced by the phenomenal growth we are seeing across
our Optimize portfolio, proving the growing recognition of the value true optimisation
delivers. Our mix of technology and expertise means that brands get all the support they
need to embark on a successful optimisation project, making us a popular choice for some
of the world's leading brands that want to see significant and continued increases in
conversions and revenue from digital channels."
About Webtrends, Inc.
Webtrends powers digital marketing success. Webtrends is at the forefront of real-time
digital marketing relevance and customer experience management through unified customer
intelligence. Our industry-leading analytics across mobile, social and web enables
marketers to optimise campaigns, maximise customer lifetime value and deliver highly
relevant digital brand experiences in real-time. Webtrends dramatically improve digital
marketing results for more than 3,500 global brands including, in EMEA and Internationally
, Lloyds Banking Group, Barclays, HSBC, ASOS, Orange, T-Mobile, Microsoft, BMW, Toyota,
Play.com, AllSaints, The Telegraph, and many more.
For further information, please contact:
Nadine ter Meulen, Marketing Director, EMEA, Webtrends
Tel: +44(0)1784-415-700
Web: http://www.webtrends.com
Twitter: @webtrends
Facebook: http://www.facebook.com/webtrends
Source: Webtrends