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PLAYMOBIL Ready to Board Smartphones and Tablets for the First Time
All the iconic figurines from PLAYMOBIL's famous pirates range gathered into one game
PARIS, August 14, 2012/PRNewswire-FirstCall/ --
Gameloft, a leading global publisher of digital and social games, and PLAYMOBIL have
announced a worldwide exclusive partnership for the development of the PLAYMOBIL Pirates
game for smartphones and tablets. For over 38 years, PLAYMOBIL has been a major player in
the toy market. Since its launch in 1974, over 2.5 billion figures have been produced and
are enjoyed by children around the world. Gameloft is the first publisher to develop a
game based on the famous PLAYMOBIL's franchise on mobile devices.
Immersing in the original world of PLAYMOBIL Pirates, players can meet up with the
most iconic toys from the pirates range, from the classic figurines to the newest
additions. Users must build their own pirate camp and recruit crew members while
completing quests and mini-games. The modeling will remain faithful to the PLAYMOBIL
characters, and the exciting pirate universe will delight fans of the franchise and a wide
audience of gamers alike.
"We are thrilled to collaborate with a leader in digital games," said Christian
Buchner, Project Manager New Media, from PLAYMOBIL. "By featuring our world-famous
pirates' toys in an innovative and user-friendly digital game, Gameloft supports us in
bringing PLAYMOBIL fans a new, totally immersive gaming experience."
"PLAYMOBIL is one of the most famous children's brands in the entertainment world and
we're excited to be the first publisher to bring these hugely popular toys to life on
digital platforms," said Gonzague de Vallois, Vice President of Publishing at Gameloft.
"We've put a lot of effort into creating a gaming experience that remains faithful to the
fascinating PLAYMOBIL universe, from the famous pirate ship to the brand's unique
characters."
PLAYMOBIL Pirates will be available for free on iOS and Android smartphones / tablets,
by the end of 2012.
About Gameloft:
A leading global publisher of digital and social games, Gameloft(R) has established
itself as one of the top innovators in its field since 2000. Gameloft creates games for
all digital platforms, including mobile phones, smartphones and tablets (including
Apple(R) iOS and Android(R) devices), set-top boxes, connected TVs and consoles. Gameloft
operates its own established franchises such as Asphalt(R), Real Football(R), Modern
Combat, and N.O.V.A.: Near Orbit Vanguard Alliance(R), and also partners with major rights
holders including Marvel(R), Hasbro(R), FOX(R), Mattel(R) and Ferrari(R).
Gameloft is present on all continents, distributes its games in over 100 countries and
employs over 5,000 developers.
Gameloft is listed on the Paris Stock Exchange (ISIN: FR0000079600, Bloomberg: GFT FP,
Reuters: GLFT.PA). Gameloft's sponsored Level 1 ADR (ticker: GLOFY) is traded OTC in the
US.
ABOUT PLAYMOBIL and geobra Brandstatter GmbH & Co.KG
Geobra Brandstatter GmbH & Co.KG - headquartered in Zirndorf, Germany - is the
producer of PLAYMOBIL and Germany's largest toy manufacturer. The 7.5 cm tall PLAYMOBIL
figure is the cornerstone of this creative toy system, which is a multi-year winner of
international awards. The imaginative role play with historical and modern play themes is
fascinating children and is highly valued by parents and educational practitioners. Since
its launch in 1974 2.5 billion PLAYMOBIL figures have been produced. The company
distributes its toy system consisting of around 30 different play themes in more than 65
countries and employs more than 3,500 people. Worldwide turnover for the Brandstatter
Group rose to a record level of 564 million Euros in 2011. Subsidiaries in the United
States, Canada, France, Great Britain, Belgium, the Netherlands, Luxembourg, Austria,
Switzerland, Italy, Greece, Mexico, Spain and Scandinavia make up the majority of the 69
per cent export share. PLAYMOBIL's certified high quality is guaranteed by using company
owned European production sites in Germany, Malta, the Czech Republic and Spain. For more
information, please visit http://www.playmobil.com.
Press Contact:
Jessica W. Lewinstein
NA PR Manager
+1-415-265-5725
Jessica.Lewinstein@Gameloft.com
Source: Gameloft
PLAYMOBIL Ready to Board Smartphones and Tablets for the First Time
All the iconic figurines from PLAYMOBIL's famous pirates range gathered into one game
PARIS, August 14, 2012/PRNewswire-FirstCall/ --
Gameloft, a leading global publisher of digital and social games, and PLAYMOBIL have
announced a worldwide exclusive partnership for the development of the PLAYMOBIL Pirates
game for smartphones and tablets. For over 38 years, PLAYMOBIL has been a major player in
the toy market. Since its launch in 1974, over 2.5 billion figures have been produced and
are enjoyed by children around the world. Gameloft is the first publisher to develop a
game based on the famous PLAYMOBIL's franchise on mobile devices.
Immersing in the original world of PLAYMOBIL Pirates, players can meet up with the
most iconic toys from the pirates range, from the classic figurines to the newest
additions. Users must build their own pirate camp and recruit crew members while
completing quests and mini-games. The modeling will remain faithful to the PLAYMOBIL
characters, and the exciting pirate universe will delight fans of the franchise and a wide
audience of gamers alike.
"We are thrilled to collaborate with a leader in digital games," said Christian
Buchner, Project Manager New Media, from PLAYMOBIL. "By featuring our world-famous
pirates' toys in an innovative and user-friendly digital game, Gameloft supports us in
bringing PLAYMOBIL fans a new, totally immersive gaming experience."
"PLAYMOBIL is one of the most famous children's brands in the entertainment world and
we're excited to be the first publisher to bring these hugely popular toys to life on
digital platforms," said Gonzague de Vallois, Vice President of Publishing at Gameloft.
"We've put a lot of effort into creating a gaming experience that remains faithful to the
fascinating PLAYMOBIL universe, from the famous pirate ship to the brand's unique
characters."
PLAYMOBIL Pirates will be available for free on iOS and Android smartphones / tablets,
by the end of 2012.
About Gameloft:
A leading global publisher of digital and social games, Gameloft(R) has established
itself as one of the top innovators in its field since 2000. Gameloft creates games for
all digital platforms, including mobile phones, smartphones and tablets (including
Apple(R) iOS and Android(R) devices), set-top boxes, connected TVs and consoles. Gameloft
operates its own established franchises such as Asphalt(R), Real Football(R), Modern
Combat, and N.O.V.A.: Near Orbit Vanguard Alliance(R), and also partners with major rights
holders including Marvel(R), Hasbro(R), FOX(R), Mattel(R) and Ferrari(R).
Gameloft is present on all continents, distributes its games in over 100 countries and
employs over 5,000 developers.
Gameloft is listed on the Paris Stock Exchange (ISIN: FR0000079600, Bloomberg: GFT FP,
Reuters: GLFT.PA). Gameloft's sponsored Level 1 ADR (ticker: GLOFY) is traded OTC in the
US.
ABOUT PLAYMOBIL and geobra Brandstatter GmbH & Co.KG
Geobra Brandstatter GmbH & Co.KG - headquartered in Zirndorf, Germany - is the
producer of PLAYMOBIL and Germany's largest toy manufacturer. The 7.5 cm tall PLAYMOBIL
figure is the cornerstone of this creative toy system, which is a multi-year winner of
international awards. The imaginative role play with historical and modern play themes is
fascinating children and is highly valued by parents and educational practitioners. Since
its launch in 1974 2.5 billion PLAYMOBIL figures have been produced. The company
distributes its toy system consisting of around 30 different play themes in more than 65
countries and employs more than 3,500 people. Worldwide turnover for the Brandstatter
Group rose to a record level of 564 million Euros in 2011. Subsidiaries in the United
States, Canada, France, Great Britain, Belgium, the Netherlands, Luxembourg, Austria,
Switzerland, Italy, Greece, Mexico, Spain and Scandinavia make up the majority of the 69
per cent export share. PLAYMOBIL's certified high quality is guaranteed by using company
owned European production sites in Germany, Malta, the Czech Republic and Spain. For more
information, please visit http://www.playmobil.com.
Press Contact:
Jessica W. Lewinstein
NA PR Manager
+1-415-265-5725
Jessica.Lewinstein@Gameloft.com
Source: Gameloft