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Gamesys: Jackpotjoy.com Launches Brand new GBP4 Million Campaign Which Brings a Whole New Meaning to the Word Fun!
LONDON, September 7, 2012/PRNewswire/ --
The leading online gaming site Jackpotjoy.com is launching a brand new GBP4 million
marketing campaign, encouraging both greater interaction with its members and promoting
the idea of having random fun for no reason other than, 'Just for the Jackpotjoy of it!'
[http://www.jackpotjoy.com ]
On site members will be able to engage with the campaign, with new and exciting
features as well as a strong Social Media undercurrent enabling interaction via
Jackpotjoy's Facebook [http://www.facebook.com/jackpotjoy ] and Jackpotjoy's Twitter
[http://twitter.com/Jackpotjoy ] where people can share their own daft fun experiences
with friends.
"Jackpotjoy.com has always focussed on the importance of having fun," states Managing
Director Michael Saunders, "and especially in the current climate, people, more than ever,
need to embrace doing something silly, that's what the campaign's all about, to get the
nation smiling again!"
The new campaign will be supported by a TV advertising segment. The first 60 second
execution features a couple of competitive pensioners drag racing on mobility scooters
[http://www.youtube.com/jackpotjoy ], further adverts will be rolled our later in the
year. The TV campaign will retain Barbara Windsor in her popular role as the 'Queen of
Bingo,' who asks the nation what they would do 'Just for the Jackpotjoy of it.' This idea
encapsulates the primary tenet of the campaign which is to surprise people and make them
smile.
Barbara Windsor herself had to add, "I'm delighted to be back on our TV screens as the
Queen of Bingo for Jackpotjoy.com. It's always fun to dress up as royalty for the day and
I hope that people embrace the light-hearted nature of this campaign and set out to have a
bit of fun in their lives."
'Just for the Jackpotjoy of it' campaign will be available from Friday 7th September
2012 on http://www.jackpotjoy.com.
Visit http://news.jackpotjoy.com for more news from Jackpotjoy.
GAMESYS
The Gamesys Group was founded in April 2001 by Noel Hayden and a small team of
developers. Since then their flagship site, Jackpotjoy.com, has become the UKs leading
online gaming destination giving away over GBP4,000,000 every day and producing 10 winners
every second.
Source: Jackpotjoy
Contact: Gamesys, Aga Reszka, +44(0)20-7478-8100, press@gamesys.co.uk
Gamesys: Jackpotjoy.com Launches Brand new GBP4 Million Campaign Which Brings a Whole New Meaning to the Word Fun!
LONDON, September 7, 2012/PRNewswire/ --
The leading online gaming site Jackpotjoy.com is launching a brand new GBP4 million
marketing campaign, encouraging both greater interaction with its members and promoting
the idea of having random fun for no reason other than, 'Just for the Jackpotjoy of it!'
[http://www.jackpotjoy.com ]
On site members will be able to engage with the campaign, with new and exciting
features as well as a strong Social Media undercurrent enabling interaction via
Jackpotjoy's Facebook [http://www.facebook.com/jackpotjoy ] and Jackpotjoy's Twitter
[http://twitter.com/Jackpotjoy ] where people can share their own daft fun experiences
with friends.
"Jackpotjoy.com has always focussed on the importance of having fun," states Managing
Director Michael Saunders, "and especially in the current climate, people, more than ever,
need to embrace doing something silly, that's what the campaign's all about, to get the
nation smiling again!"
The new campaign will be supported by a TV advertising segment. The first 60 second
execution features a couple of competitive pensioners drag racing on mobility scooters
[http://www.youtube.com/jackpotjoy ], further adverts will be rolled our later in the
year. The TV campaign will retain Barbara Windsor in her popular role as the 'Queen of
Bingo,' who asks the nation what they would do 'Just for the Jackpotjoy of it.' This idea
encapsulates the primary tenet of the campaign which is to surprise people and make them
smile.
Barbara Windsor herself had to add, "I'm delighted to be back on our TV screens as the
Queen of Bingo for Jackpotjoy.com. It's always fun to dress up as royalty for the day and
I hope that people embrace the light-hearted nature of this campaign and set out to have a
bit of fun in their lives."
'Just for the Jackpotjoy of it' campaign will be available from Friday 7th September
2012 on http://www.jackpotjoy.com.
Visit http://news.jackpotjoy.com for more news from Jackpotjoy.
GAMESYS
The Gamesys Group was founded in April 2001 by Noel Hayden and a small team of
developers. Since then their flagship site, Jackpotjoy.com, has become the UKs leading
online gaming destination giving away over GBP4,000,000 every day and producing 10 winners
every second.
Source: Jackpotjoy
Contact: Gamesys, Aga Reszka, +44(0)20-7478-8100, press@gamesys.co.uk