AutoScout24 Uses Magic xpi to Integrate its Salesforce.com CRM with Proprietary Enterprise Systems

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September 12, 2012
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AutoScout24 Uses Magic xpi to Integrate its Salesforce.com CRM with Proprietary Enterprise Systems

OR YEHUDA, Israel, September 12, 2012 /PRNewswire/ --

    Magic Software Enterprises Ltd. [http://www.magicsoftware.com/?utm_source=pr ]
(NASDAQ: MGIC), a global provider of software platforms
[http://www.magicsoftware.com/products?utm_source=pr ] for enterprise mobility
[http://www.magicsoftware.com/enterprise-mobility?utm_source=pr ], cloud applications
[http://www.magicsoftware.com/cloud-enabled-application-platform?utm_source=pr ], and
business integration
[http://www.magicsoftware.com/magic-xpi-integration-platform?utm_source=pr ], announced
today that AutoScout24 [http://www.autoscout24.eu ], the leading German-based Internet
car-trading portal, has chosen Magic xpi Integration Platform
[http://www.magicsoftware.com/magic-xpi-integration-platform?utm_source=pr ] to integrate
its Salesforce.com CRM [http://www.salesforce.com ] with its internal proprietary business
solutions.

    Magic xpi Integration Platform
[http://www.magicsoftware.com/magic-xpi-integration-platform?utm_source=pr ] provides an
out-of-the-box Salesforce.com optimized and certified adaptor
[http://www.magicsoftware.com/magic-xpi-salesforcecom?utm_source=pr ] that generates an
accurate and real-time view
[http://web.magicsoftware.com/SalesforceintegrationSep2012_Landingpage?utm_source=pr ] of
business-critical information, and eliminates the need to manually update on-premise
systems [http://www.magicsoftware.com/magic-xpi-integration-platform?utm_source=pr#Details
] when changes are made in Salesforce.com.

    Magic xpi [http://www.magicsoftware.com/magic-xpi-integration-platform?utm_source=pr ]
delivers enterprise-grade integration
[http://www.magicsoftware.com/magic-xpi-integration-platform?utm_source=pr#Details ],
business process automation
[http://www.magicsoftware.com/magic-xpi-integration-platform?utm_source=pr#Details ], and
data synchronization solutions
[http://www.magicsoftware.com/magic-xpi-integration-platform?utm_source=pr#Details ],
orchestrating the flow of business processes and managing information exchange between
on-premise and/or cloud-based enterprise systems.

    Joachim Rath, Head of IT Productions / Operations at AutoScout24 said, "Magic xpi
enables us to integrate our Salesforce.com CRM with our back-end systems in the most
efficient and risk-free way possible. By integrating our systems
[http://www.magicsoftware.com/magic-xpi-integration-platform?utm_source=PR ] using Magic
xpi, we gain a real-time 360degree(s) view of customer information
[http://www.magicsoftware.com/magic-xpi-integration-platform?utm_source=pr#Details ].
Moreover, automating our workflows and business processes enables us to benefit from
increased productivity and reduced human error."

    About Magic Software Enterprises

    Magic Software Enterprises
[http://www.magicsoftware.com/investor-relations?utm_source=pr ] (NASDAQ: MGIC
[http://www.magicsoftware.com/investor-relations?utm_source=pr ]) empowers customers and
partners around the globe with smarter technology that provides a multichannel user
experience of enterprise logic and data.

    For more information, visit http://www.magicsoftware.com.

    About AutoScout24

    AutoScout24 [http://about.autoscout24.com/au-company/au-company-portrait.aspx ] is the
biggest online car market Europe-wide. With 15.6 million users in Germany each year and
more than 10 million users in Europe each month, AutoScout24 is one of the leading
Internet car portals on the market. Active in 18 countries, and with 40,000 member
dealers, AutoScout24 is present in all the main European markets. AutoScout24 is a
wholly-owned subsidiary of the Scout24 Group, which is, in turn, part of Deutsche Telekom
AG.

    For more information, visit http://www.autoscout24.com.

    Except for any historical information contained herein, matters discussed in this
press release might include forward-looking statements that involve a number of risks and
uncertainties. Regarding any financial statements, actual results might vary significantly
based upon a number of factors including, but not limited to, risks in product and
technology development, market acceptance of new products and continuing product
conditions, both locally and abroad, release and sales of new products by strategic
resellers and customers, and other risk factors detailed in Magic's most recent annual
report and other filings with the Securities and Exchange Commission.

    Magic has made every effort to ensure that the information contained in this press
release is accurate; however, there are no representations or warranties regarding this
information, including warranties of merchantability or fitness for a particular purpose.
Magic assumes no responsibility for errors or omissions that may occur in this press
release.

    Magic is a registered trademark of Magic Software Enterprises Ltd. All other product
and company names mentioned herein are for identification purposes only and are the
property of, and might be trademarks of, their respective owners.

       
        Press Contact:
        Tania Amar | VP Global Marketing
        Magic Software Enterprises
        tania@magicsoftware.com

Magic Software Enterprises Ltd

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