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Desitin Pharmaceuticals Selects Cloud-Based Veeva CRM to Support Expansion into the UK Market
BARCELONA, Spain, October 25, 2012 /PRNewswire/ --
When German-based pharmaceutical company, Desitin, expanded into the United Kingdom,
it searched for a Customer Relationship Management (CRM) system that could grow with its
new sales force. After a thorough review of leading CRM systems, the company selected
cloud-based Veeva CRM for the UK field sales team. Desitin cited a number of reasons for
selecting Veeva CRM: low maintenance costs with no infrastructure to manage; integrated
Closed Loop Marketing (CLM) capabilities on the iPad; fast deployment; and, the overall
inherent adaptability that comes only with a multitenant cloud solution.
(Photo:
http://photos.prnewswire.com/prnh/20120425/527164 )
"Veeva was recommended to me by a trusted third party so I took a look," said David
Trevor, managing director for Desitin UK. "After being shown a demo of Veeva CRM I was
very impressed with the system's capabilities, its reporting tools and the friendly user
interface."
Veeva CRM is tailored to meet country-specific requirements, allowing Desitin to
configure the system to meet its changing needs in the UK - adding or changing fields,
integrating with other systems, modifying processes to meet changing UK regulatory
requirements - all with a simple point-and-click administration tool. As a cloud-based
system, Veeva CRM is also easily scalable to meet Desitin's future growth plans.
"We are extremely happy with Veeva CRM, especially the quick, painless deployment and
the ability of the technical team to respond to customisation requests," added Trevor. "We
were up and running with the system in less than two months - easily the fastest CRM
roll-out I have ever seen!"
Desitin's UK sales representatives will be using Veeva iRep for the iPad as well.
Available in 20+ languages, iRep is the first system to combine CRM with comprehensive
Closed Loop Marketing (CLM) on the iPad. iRep has become the industry's CRM and CLM choice
on the iPad with the largest installed base both in Europe and worldwide, according to
recent numbers.
About Veeva Systems
Veeva Systems is the leader in cloud-based business solutions for the global life
sciences industry. Committed to innovation, product excellence and customer success, Veeva
has over 150 customers, ranging from the world's largest pharmaceutical companies to
emerging biotechs. Founded in 2007, Veeva is a privately held company headquartered in the
San Francisco Bay Area, with offices in Philadelphia, Barcelona, Paris, Beijing, Shanghai
and Tokyo. For more information, visit http://www.veevasystems.com.
Copyright (c) 2012 Veeva Systems. All rights reserved. Veeva and the Veeva logo are
registered trademarks of Veeva Systems. Veeva Systems owns other registered and
unregistered trademarks. Other names used herein may be trademarks of their respective
owners.
Media Contact
Selma Nawaz
Marketing Director, Europe
Veeva Systems
selma.nawaz@veevasystems.com
Photo:
http://photos.prnewswire.com/prnh/20120425/527164
Photo:http://photos.prnewswire.com/prnh/20120425/527164
http://photoarchive.ap.org/
Veeva Systems
CONTACT: +34-93-1870200
Desitin Pharmaceuticals Selects Cloud-Based Veeva CRM to Support Expansion into the UK Market
BARCELONA, Spain, October 25, 2012 /PRNewswire/ --
When German-based pharmaceutical company, Desitin, expanded into the United Kingdom,
it searched for a Customer Relationship Management (CRM) system that could grow with its
new sales force. After a thorough review of leading CRM systems, the company selected
cloud-based Veeva CRM for the UK field sales team. Desitin cited a number of reasons for
selecting Veeva CRM: low maintenance costs with no infrastructure to manage; integrated
Closed Loop Marketing (CLM) capabilities on the iPad; fast deployment; and, the overall
inherent adaptability that comes only with a multitenant cloud solution.
(Photo:
http://photos.prnewswire.com/prnh/20120425/527164 )
"Veeva was recommended to me by a trusted third party so I took a look," said David
Trevor, managing director for Desitin UK. "After being shown a demo of Veeva CRM I was
very impressed with the system's capabilities, its reporting tools and the friendly user
interface."
Veeva CRM is tailored to meet country-specific requirements, allowing Desitin to
configure the system to meet its changing needs in the UK - adding or changing fields,
integrating with other systems, modifying processes to meet changing UK regulatory
requirements - all with a simple point-and-click administration tool. As a cloud-based
system, Veeva CRM is also easily scalable to meet Desitin's future growth plans.
"We are extremely happy with Veeva CRM, especially the quick, painless deployment and
the ability of the technical team to respond to customisation requests," added Trevor. "We
were up and running with the system in less than two months - easily the fastest CRM
roll-out I have ever seen!"
Desitin's UK sales representatives will be using Veeva iRep for the iPad as well.
Available in 20+ languages, iRep is the first system to combine CRM with comprehensive
Closed Loop Marketing (CLM) on the iPad. iRep has become the industry's CRM and CLM choice
on the iPad with the largest installed base both in Europe and worldwide, according to
recent numbers.
About Veeva Systems
Veeva Systems is the leader in cloud-based business solutions for the global life
sciences industry. Committed to innovation, product excellence and customer success, Veeva
has over 150 customers, ranging from the world's largest pharmaceutical companies to
emerging biotechs. Founded in 2007, Veeva is a privately held company headquartered in the
San Francisco Bay Area, with offices in Philadelphia, Barcelona, Paris, Beijing, Shanghai
and Tokyo. For more information, visit http://www.veevasystems.com.
Copyright (c) 2012 Veeva Systems. All rights reserved. Veeva and the Veeva logo are
registered trademarks of Veeva Systems. Veeva Systems owns other registered and
unregistered trademarks. Other names used herein may be trademarks of their respective
owners.
Media Contact
Selma Nawaz
Marketing Director, Europe
Veeva Systems
selma.nawaz@veevasystems.com
Photo:
http://photos.prnewswire.com/prnh/20120425/527164
Photo:http://photos.prnewswire.com/prnh/20120425/527164
http://photoarchive.ap.org/
Veeva Systems
CONTACT: +34-93-1870200