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Fashion Brand 55DSL Launches With a Twitter Trend
MUMBAI, November 1, 2012 /PRNewswire/ --
Diesel-brand 55DSL Launches in India With an FWA Site of the Day Nomination and Over 5
Million Impressions
55DSL is the fresh, young spin-off of the iconic Italian fashion brand Diesel. The
brand launched its presence in India with the campaign "Paint Your Town" recently. To
unleash its digital presence, 55DSL partnered with Brandmovers India to launch a visually
appealing and thought-provoking Twitter campaign and micro site built around the concept
of "55 Seconds To Live".
Using the hashtag #55SecondsToLive, users tweeted about what they would do if they had
55 seconds to live. Within the first hour of launch, #55SecondsToLive was a trending topic
across India and continued for the next three days. The associated micro site has
generated over five million media impressions to date and a FWA (Favorite Website Award)
nomination within the first week.
All #55SecondsToLive tweets painted a virtual graffiti wall on a micro site, unlocking
various 55DSL merchandise prizes. To date, the micro site has had more than 6,000 unique
visitors who stick around for 1.30 minutes on average.
You can view the live site at http://www.55SecondsToLive.com [http://www.55SecondsToLive.com
] and also gain more insights with the campaign video,
http://www.youtube.com/watch?v=jTJjT1DWDS0
About Diesel Fashion India Reliance Private Limited:
We're the shiny sports coupe in a convoy of stately, formal sedans. Reliance Brands is
part of the Reliance Industries Group. The company was started in October 2007 by Mr.
Darshan Mehta, with a mandate to "create long term value" through partnering with
international brands in India as also investing in home grown Indian Brands and launching
own Brands. Reliance Brands focuses on the premium to luxury segments of the fashion
business - ready to wear, footwear, beauty, accessories etc. It is dedicated to bringing
iconic international brands to India and elevate the world of fashion and lifestyle.
Primary Media Contact: Pallavi Barman, Pallavi.Barman@ril.com, 91-22-40613283
Diesel Fashion India Reliance Private Limited
CONTACT: PRN
Fashion Brand 55DSL Launches With a Twitter Trend
MUMBAI, November 1, 2012 /PRNewswire/ --
Diesel-brand 55DSL Launches in India With an FWA Site of the Day Nomination and Over 5
Million Impressions
55DSL is the fresh, young spin-off of the iconic Italian fashion brand Diesel. The
brand launched its presence in India with the campaign "Paint Your Town" recently. To
unleash its digital presence, 55DSL partnered with Brandmovers India to launch a visually
appealing and thought-provoking Twitter campaign and micro site built around the concept
of "55 Seconds To Live".
Using the hashtag #55SecondsToLive, users tweeted about what they would do if they had
55 seconds to live. Within the first hour of launch, #55SecondsToLive was a trending topic
across India and continued for the next three days. The associated micro site has
generated over five million media impressions to date and a FWA (Favorite Website Award)
nomination within the first week.
All #55SecondsToLive tweets painted a virtual graffiti wall on a micro site, unlocking
various 55DSL merchandise prizes. To date, the micro site has had more than 6,000 unique
visitors who stick around for 1.30 minutes on average.
You can view the live site at http://www.55SecondsToLive.com [http://www.55SecondsToLive.com
] and also gain more insights with the campaign video,
http://www.youtube.com/watch?v=jTJjT1DWDS0
About Diesel Fashion India Reliance Private Limited:
We're the shiny sports coupe in a convoy of stately, formal sedans. Reliance Brands is
part of the Reliance Industries Group. The company was started in October 2007 by Mr.
Darshan Mehta, with a mandate to "create long term value" through partnering with
international brands in India as also investing in home grown Indian Brands and launching
own Brands. Reliance Brands focuses on the premium to luxury segments of the fashion
business - ready to wear, footwear, beauty, accessories etc. It is dedicated to bringing
iconic international brands to India and elevate the world of fashion and lifestyle.
Primary Media Contact: Pallavi Barman, Pallavi.Barman@ril.com, 91-22-40613283
Diesel Fashion India Reliance Private Limited
CONTACT: PRN