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November 5, 2012
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Creova and Viamobile Partner With Fransabank Sal to Launch Simba®, an Innovative Mobile Money Solution in Lebanon

PARIS, November 5, 2012 /PRNewswire/ --

    Creova (http://www.creova.com), a leader in developing Mobile Money solutions, and
their partner Viamobile, a pioneering mobile money service provider in the Middle East
region, have announced the launch of Simba(R), a mobile wallet solution.

    Simba(R) is being launched for the first time in Lebanon by Fransabank Sal, one of
Lebanon's leading banks.

    Viamobile is building through Simba(R) an ecosystem with a platform that offers mobile
banking and mobile payment solutions in Lebanon and the region.

    Simba(R) is a mobile wallet with a set of functionalities such as person-to-person
money transfer, mobile phone top-up with all the operators, internet top-up, Parking Fine
payment and Wedding List payment as well as various banking services, in addition to
payments to merchants.

    "Mobile Money is driving a disruptive shift in customer interaction, thereby
accelerating the replacement of cash and bringing new products and payment means to
consumers and merchants. In light of these developments worldwide, Creova is delighted and
thrilled to partner with one of the most renowned and reputable banks in Lebanon and the
best partner we could have hoped for in the Lebanese market," said Ramzi El-Fekih, CEO of
Creova.

    Karim El Khoury, CEO of Viamobile Lebanon, eyes the mobile payment industry as the
natural evolution of payment systems as it offers the convenience and speed needed to
effect payments in today's global world. With Creova being the technology partner, Karim
believes Simba(R) will take a giant leap forward and position itself as a market leader in
the payment arena.

    Nabil Kassar, Secretary General of Fransabank, the first bank to launch the product in
Lebanon, commented: "The high penetration of mobile phones along with continuous advances
in technology, have brought about an unprecedented opportunity to offer economical and
truly innovative mobile payment and banking services. Through Simba(R), Fransabank will be
offering all its clients a service that combines efficiency, convenience, optimal security
and confidence at the most economic terms and conditions."

    About Creova

    Founded in 2008, Creova is a provider of Mobile Money solutions for mobile payment
systems. Creova's solutions can be used by financial institutions, mobile operators,
e/m-commerce providers and merchants for their customers.

    Creova develops innovative, secure, high performance and easy to use technological
solutions, allowing its customers to ensure optimal financial transactions through mobile
devices with or without an Internet environment. Creova provides its customers with the
ability to deliver mobile payment services, person-to-person transfer, bank account
transfer, loan reimbursement, bill payment and mobile top-up, helping companies increase
customer reach by providing access for all mobile phone users.

    Creova is a French company, based in Paris, and present in the US, Italy, Lebanon and
Tunisia where it has some R&D and marketing operations.

    For further information, please contact: info@creova.com

    About Viamobile

    Viamobile provides mobile payment solutions using the most innovative technologies.
The company was founded in 2010 and is based in Beirut.

    Viamobile teams up with some of the world leaders in the domain of mobile payment
platforms' development.

    Viamobile customized mobile payment solutions cater to both corporate and retail
customers. All solutions are: user-friendly, modular, and secure.

    On a corporate level, Viamobile solutions make it possible for partners (banks,
retailers and main market players) to offer mobile money services to their clients by
integrating their offering into our user-friendly platforms and building tailor-made
services that facilitate financial transactions.

    For retail customers (any mobile phone holder), Viamobile solutions allow them to
purchase goods, pay for a multitude of services, and conduct banking transactions with
affiliated banks conveniently and securely.

    About Fransabank Sal

    A leading financial and universal banking player, Fransabank Group offers
sophisticated and tailored retail, commercial, corporate, investment and international
banking products that meet the evolving needs of the societies it serves, through its 143
branches in 8 countries across the world, namely in Lebanon, France, Algeria, Syria,
Belarus, Cyprus, Sudan, and Libya (and shortly in Iraq).

    Forth-largest bank in Lebanon, Fransabank ranks first in terms of local branch network
with 110 branches across the country. This is in addition to a total of eleven Banking and
Non-Banking Subsidiaries and Associates in the same market. Celebrating this year over 9
decades of financial legacy in its motherland, Fransabank Group succeeded in positioning
itself as a forward-looking, trustworthy, dynamic, innovative, creative, and socially
responsible leading financial group.

       
        For further information, please contact:

        Creova
        Mr Emmanuel Paul
        Tel.: +33-1-43900508
        Fax: +33-1-77627156
        Email: emmanuel@creova.com
        http://www.creova.com

        Viamobile
        Mr Karim El-Khoury
        Tel.: +961-1-428628
        Fax: +961-1-424671
        Email: karim@viamobile.biz

CREOVA

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