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November 5, 2012
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NICE Real-Time Analytics and Guidance Solutions Selected by CablevisiĆ³n Argentina to Improve Customer Satisfaction

NICE solutions will help the company offer differentiated service to its customers, improve agent performance, and reduce operational costs

RA'ANANA, Israel, November 5, 2012 /PRNewswire/ --

    NICE Systems (NASDAQ: NICE) announced today that it is implementing its Real-Time
Analytics and Guidance solutions at Cablevision Argentina, the largest cable TV company in
the country and one of the largest in Latin America, to modernize its customer service
center of more than 1,000 agents.

    By implementing the solution, the company aims to improve its relationship with
customers, increase new net revenue, and promote customer acquisition. The service
provider also aims to increase sales of current products while at the same time enhancing
agent productivity and operational efficiency. The suite of solutions includes NICE's
real-time Speech Analytics
[http://www.nice.com/cross-channel-analytics/real-time-speech-analytics ], Interaction
Analytics [http://www.nice.com/smartcenter-suite/interaction-analytics ], Interaction
Management [http://www.nice.com/smartcenter-suite/interaction-recording ], and real-time
guidance [http://www.nice.com/smartcenter-suite/real-time-guidance ].

    Cablevision offers subscription TV and Internet through a single network to over 3.5
million customers.

    "We are evolving our contact center with the goal of increasing customer satisfaction
and operational efficiency, and reducing operational costs," said Sebastian Galletti,
Customer Care Manager at Cablevision Argentina. "We expect to achieve a significant return
on investment in under 10 months by meeting our goals of a six-percent reduction in
average handle time on calls and a seven-percent increase in first-call resolution."

    "We are excited to deliver innovative solutions in a market that demands real-time
action for real-time challenges," said Barak Eilam, President of NICE Americas. "This
project reinforces NICE's commitment to creating industry-leading technologies that help
companies shape interactions as they happen and impact the Decisive Moment(TM)."

    About Cablevision Argentina

    Cablevision is the largest company for Cable TV in Argentina and one of the largest in
Latin America. It has become one of the leading telecommunications companies in the
region, offering subscription TV service, Internet and Telephony through a single network.
Cablevision currently has over 3.5 million customers and Fibertel has over 1.3 million
customers.

    About NICESystems

    NICE (NASDAQ: NICE) is the worldwide leader of software solutions that deliver
strategic insights by capturing and analyzing mass quantities of structured and
unstructured data in real time from multiple sources, including phone calls, mobile apps,
e-mails, chat, social media, and video. NICE's solutions enable organizations to take the
Next-Best-Action to improve customer experience and business results, ensure compliance,
fight financial crime, and safeguard people and assets. NICE solutions are used by over
25,000 organizations in more than 150 countries, including over 80 of the Fortune 100
companies. http://www.nice.com.

    Trademark Note: NICE and the NICE logo are trademarks or registered trademarks of NICE
Systems. All other marks are trademarks of their respective owners. For a full list of
NICE Systems' marks, please see: http://www.nice.com/nice-trademarks.

    Forward-Looking Statements

    This press release contains forward-looking statements as that term is defined in the
Private Securities Litigation Reform Act of 1995. Such forward-looking statements,
including the statements by Messer Eilam, are based on the current expectations of the
management of NICE-Systems Ltd. (the Company) only, and are subject to a number of risks
and uncertainties that could cause the actual results or performance of the Company to
differ materially from those described herein, including but not limited to the impact of
the global economic environment on the Company's customer base (particularly financial
services firms) and the resulting uncertainties; changes in technology and market
requirements; decline in demand for the Company's products; ability to timely develop and
introduce new technologies, products and applications; difficulties or delays in absorbing
and integrating acquired operations, products, technologies and personnel; loss of market
share; pressure on pricing resulting from competition; and inability to maintain certain
marketing and distribution arrangements. For a more detailed description of the risk
factors and uncertainties affecting the company, refer to the Company's reports filed from
time to time with the Securities and Exchange Commission, including the Company's Annual
Report on Form 20-F. The forward-looking statements contained in this press release are
made as of the date of this press release, and the Company undertakes no obligation to
update or revise them, except as required by law.

       
        Corporate Media Contact
        Erik Snider, +1-877-245-7448, erik.snider@nice.com

       
        Investors
        Marty Cohen, +1-212-574-3635, ir@nice.com, ET
        Anat Earon-Heilborn +972-9-775-3798, ir@nice.com, CET

NICE Systems Ltd.

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