Wed Night Tech News

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Aron Schatz
Posted
August 4, 2005
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Yahoo test weblog search. ASEville has Journals.

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Blogs are of particular interest to industry players like Yahoo because they are a powerful and multiplying form of content online, yet there are few tools to sift through all the material in real time. Chief Yahoo rival Google and MSN have yet to introduce blog-specific search tools. Google, however, includes some blogs in general Web results.


Mozilla Corporation.

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The body, called the Mozilla Corporation, is wholly owned by the Mozilla Foundation and will plough all its revenue back into the foundation. Mitchell Baker, president of the Mozilla Corporation, said the foundation decided to create a commercial subsidiary, as its commercial activities were restricted through being a nonprofit organization. "It is difficult to determine what ways of generating revenue make sense for a nonprofit and which ways of generating revenue are not appropriate," Baker wrote in her blog. "The Mozilla Corporation has been created to address this. The Mozilla Corporation is a taxable entity and so is legally permitted greater freedom of action (than) the Mozilla Foundation."


Korea clones a dog.

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Although many other animals have been successfully cloned, dogs are notoriously difficult: the South Korean team only obtained three pregnancies from more than 1,000 embryo transfers into 123 recipients.


Yahoo to launch Adsense type adverts. Google could use some competition.

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While Yahoo and Google already go head-to-head serving major search-advertising partners such as America Online, Google has largely enjoyed a monopoly delivering its signature text-only ads to smaller content sites, including blogs. Now Yahoo will play to that constituency and challenge Google's pricing power in one of the fastest-growing online mediums: blogging. Like Google's service, Yahoo's self-serve product will display text ads deemed relevant to the content of specific Web pages. Advertisers pay only when a reader clicks on their ads. Yahoo and publishers will split the fees.

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