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GAME Finds Winning Team With Affiliate Window
LONDON, November 13, 2012 /PRNewswire/ --
Leading video game and console specialist retailer, GAME has consolidated
its affiliate activity appointing global performance network, Affiliate Window as its sole
partner.
After years of working with two networks, GAME was able to directly compare service
levels, simplicity of tools and evaluate programme performance. The strategy is to
streamline processes where duplication exists to be more productive, build stronger,
longstanding relationships with publishers, and introduce new and exciting products and
promotional opportunities. This includes a focus on digital downloads
[http://www.game.co.uk/webapp/wcs/stores/servlet/HubArticleView?hubId5722&articleId5723&catalogId201&langIdD&storeId151 ]
as well as some of the latest and highly
anticipated game and console releases such as Call of Duty: Black Ops 2
[http://www.game.co.uk/webapp/wcs/stores/servlet/HubArticleView?hubId0279&articleId0280&catalogId201&langIdD&storeId151 ]
and the Nintendo Wii U
[http://www.game.co.uk/webapp/wcs/stores/servlet/HubArticleView?hubId0589&articleId0591&catalogId201&langIdD&storeId151 ]
.
GAME's plans for 2013 include incorporating multiple platforms and mobile apps to
reach new customers in addition to implementing retargeting and cart abandonment
campaigns. The performance channel will complement GAME's other online marketing
activities to drive cost effective and engaged traffic to the online store in addition to
offline initiatives to drive footfall in-store.
"We needed to re-think how we operated our affiliate programmes as the old advantages
of having two networks seemed outdated and less important than offering our affiliate
partners a consistent and enriched experience," says Steve Arbon, Online Marketing Manager
for GAME. "Working with a single affiliate network just made sense as it allows us to
focus on what really matters - affiliate strategy, partner relationships and most
importantly more focus on the gamer at the heart of our customer centric campaigns."
Anthony Clements, Director of Client Services adds: "The consolidation of Game to
Affiliate Window is the culmination of four years work in building a targeted affiliate
programme that is rich in retail content publishers and able to deliver incremental
performance. A proactive working relationship between the Game and AW teams has been key
to making this consolidation possible, especially over the last few months. We will now
look forward to positioning the brand for success in the key Christmas trading period, as
well as driving acquisition through innovative new m-commerce solutions."
The enhanced programme will aim to enlist a healthy mix of publisher types including
incentive and voucher code sites as well as content. The idea is to address ongoing
changes in consumer behaviours and to support the growth of long-tail affiliates in
addition to the next generation of super affiliates.
Game Group PLC
CONTACT: The Red Consultancy, GAME@redconsultancy.com ,+44-(0)20-7025-6688
GAME Finds Winning Team With Affiliate Window
LONDON, November 13, 2012 /PRNewswire/ --
Leading video game and console specialist retailer, GAME has consolidated
its affiliate activity appointing global performance network, Affiliate Window as its sole
partner.
After years of working with two networks, GAME was able to directly compare service
levels, simplicity of tools and evaluate programme performance. The strategy is to
streamline processes where duplication exists to be more productive, build stronger,
longstanding relationships with publishers, and introduce new and exciting products and
promotional opportunities. This includes a focus on digital downloads
[http://www.game.co.uk/webapp/wcs/stores/servlet/HubArticleView?hubId5722&articleId5723&catalogId201&langIdD&storeId151 ]
as well as some of the latest and highly
anticipated game and console releases such as Call of Duty: Black Ops 2
[http://www.game.co.uk/webapp/wcs/stores/servlet/HubArticleView?hubId0279&articleId0280&catalogId201&langIdD&storeId151 ]
and the Nintendo Wii U
[http://www.game.co.uk/webapp/wcs/stores/servlet/HubArticleView?hubId0589&articleId0591&catalogId201&langIdD&storeId151 ]
.
GAME's plans for 2013 include incorporating multiple platforms and mobile apps to
reach new customers in addition to implementing retargeting and cart abandonment
campaigns. The performance channel will complement GAME's other online marketing
activities to drive cost effective and engaged traffic to the online store in addition to
offline initiatives to drive footfall in-store.
"We needed to re-think how we operated our affiliate programmes as the old advantages
of having two networks seemed outdated and less important than offering our affiliate
partners a consistent and enriched experience," says Steve Arbon, Online Marketing Manager
for GAME. "Working with a single affiliate network just made sense as it allows us to
focus on what really matters - affiliate strategy, partner relationships and most
importantly more focus on the gamer at the heart of our customer centric campaigns."
Anthony Clements, Director of Client Services adds: "The consolidation of Game to
Affiliate Window is the culmination of four years work in building a targeted affiliate
programme that is rich in retail content publishers and able to deliver incremental
performance. A proactive working relationship between the Game and AW teams has been key
to making this consolidation possible, especially over the last few months. We will now
look forward to positioning the brand for success in the key Christmas trading period, as
well as driving acquisition through innovative new m-commerce solutions."
The enhanced programme will aim to enlist a healthy mix of publisher types including
incentive and voucher code sites as well as content. The idea is to address ongoing
changes in consumer behaviours and to support the growth of long-tail affiliates in
addition to the next generation of super affiliates.
Game Group PLC
CONTACT: The Red Consultancy, GAME@redconsultancy.com ,+44-(0)20-7025-6688