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"We've been publicly trying to convince record labels that they should be selling MP3s for a while now," writes Yahoo Music blogger Ian Rogers. "DRM has a cost. It's very expensive for companies like Yahoo! to implement. We'd much rather have our engineers building better personalization, recommendations, playlisting applications, community apps, etc, instead of complex provisioning systems which at the end of the day allow you to burn a CD and take the DRM back off, anyway."