Acision Hosts RCS in the Cloud, Enabling Operators to Introduce Rich Messaging Services Without Deploying an IMS Core

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February 26, 2013
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Acision Hosts RCS in the Cloud, Enabling Operators to Introduce Rich Messaging Services Without Deploying an IMS Core

READING, England, February 26, 2013 /PRNewswire/ --

    Acision, the global leader in mobile messaging, today announced the availability of
its leading Rich Communication Suite (RCS) services, as a hosted solution from the Acision
Cloud environment. First launched in October 2011, the Acision Cloud model enables mobile
operators to quickly and cost effectively respond to rapidly changing technology
developments and end user preferences, by having the ability to access and offer customers
new rich services while maximising their revenue-generating potential. By delivering RCS
from the cloud, Acision is enabling operators to launch Rich Messaging quickly and with
limited up-front cost, without the need to deploy an IMS Core. Since the beginning of
2012, RCS has been offered as a key service on Acision's consolidated messaging platform,
Acision Broadband Messaging Service Centre (BMSC).

    In today's IP-centric world, where time to market and enriching user experience is
everything, mobile operators around the globe are investing in rich and superior services
to enhance the user experience, based on platforms such as IP Multimedia Subsystem (IMS) -
which can be a costly and complex infrastructure implementation. By offering mobile
operators easy access to Acision's hosted RCS solution, operators can bring richer
services to market faster with easy connectivity, flexibility and delivery models,
including:

       
        - RCS5, including SMS and MMS interworking
        - Social Networks integration
        - Triggering for consumer services
        - Open APIs for enterprise content and services

    All this is the basis for new revenue streams through new value added consumer
services and enterprise applications.

    "Acision offers a high level of flexibility in its delivery options and business
models for RCS. For operators that require in-network delivery, we can deploy our hardware
independent RCS solution either on their dedicated hardware or in the operator's private
cloud environment. For operators that are looking to minimise time to market and
investments, and launch RCS without having to deploy an IMS Core, we can deliver RCS as a
service from the Acision cloud environment. A quick, easy and cost effective option to RCS
delivery without the added complexity of IMS," said Jorgen Nilsson, Chief Executive
Officer at Acision. "By virtualising our solutions operators can access and deploy the
latest rich services, and scale these easily without the hefty costs traditionally
associated with deployment, which also enables greater economies of scale across operator
groups and alliances. RCS from the cloud enhances our proposition to rapidly deliver
IP-based, rich messaging services in 2013, and builds on our 20 years of messaging
expertise in evolving the messaging ecosystem."

    Now available in Acision's cloud or as a virtualised offering, mobile operators can
access Acision's RCS solutions from virtually any location in the world. Acision's data
centres will deliver scalable, reliable connectivity to multiple domestic and
international sites underpinned by fibre backbone networks and undersea cabling. This will
ensure that operators can take advantage of easily monetised rich messaging services with
cost effective expenditure and investment in bandwidth costs. Furthermore, the data
centres will be backed up by 24/7 support, complimented with Acision's complete KPI and
service intelligence reporting, to test and gauge usage results of the services delivered
in the cloud.

    NOTES TO EDITORS

    About Acision

    As the global leader in mobile messaging, Acision connects the world by powering
relevant, seamless messaging services, which enrich the mobile communications experience
and create new opportunities for carriers and enterprises across the world. For more
information, visit Acision at http://www.acision.com

    About Acision Broadband Messaging Service Centre

    As Acision's enabler of RCS, Acision Broadband Messaging Service Centre (BMSC) is a
consolidated messaging platform, providing the full set of messaging services, including
SMS, MMS, voicemail and the GSMA's Rich Communication Suite (RCS) of services such as
instant messaging, group chat, file transfer and video sharing.

    As a unique value add to operators, Acision BMSC goes beyond RCS standards by enabling
a consistent user experience across all messaging services:

       
        - 3rd parties and enterprises benefit from richer messaging services using
          RCS capabilities as enhancements to the popular SMS / MMS services we know today.
        - Value added personalized services (auto-reply, copy forward, parental control)
          applied across SMS, MMS and RCS.
        - Seamless interworking across mobile and internet messaging communities and
          social networks.

Acision

CONTACT: Press contacts: Maria Hudson, Acision, Tel: +44-(0)118-930-8826, Email: maria.hudson@acision.com; Kya de Roma, Hotwire PR, Tel: +44-(0)207-608-2500, Email: acision@hotwirepr.com

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