Page All:
Page 1
Sony Mobile Launches New Global Xperia Marketing Campaign Inviting Consumers to Experience the Best of Sony in a Smartphone
LONDON, February 26, 2013 /PRNewswire/ --
- Integrated marketing campaign highlights the best of Sony in the flagship
Xperia(TM) Z smartphone
- Iconic creative execution synonymous with the Sony brand
- Most ambitious marketing campaign to date for the Xperia brand
Sony Mobile Communications [http://www.sonymobile.com ] ("Sony Mobile") has revealed
its most ambitious marketing campaign yet for its Xperia smartphones with a significant
global marketing investment.
(Photo:
http://photos.prnewswire.com/prnh/20130226/595516 )
The integrated campaign, which will be deployed globally in over 20 markets across TV,
print, digital, out-of-home and retail from March 2013, highlights the best of Sony's
innovative technologies as found in its new premium Xperia Z smartphone. In a creative
execution that features a selection of Sony's much-loved products from the past, the
campaign reflects the unique consumer experiences that only Sony can deliver as it looks
back at iconic moments in history and showcases Sony's technologies available today.
"Our latest campaign celebrates Sony's proud heritage of innovation and how the brand
continues to touch the lives of people around the world," said Steve Walker, Chief
Marketing Officer at Sony Mobile. "The launch of our new flagship Xperia Z smartphone
marks a milestone as it truly brings together the innovative Sony technology,
entertainment and connected experiences into a single device."
By utilising the talents of celebrated director Tarsem Singh [http://www.tarsem.org ],
the campaign takes consumers on a colourful journey to experience the vibrancy and
excitement of the Holi festival in India. Every year thousands converge to witness this
festival of colour with its explosion of coloured powders and water, creating the perfect
setting for the Xperia Z smartphone, with its water-and dust resistant design, to
beautifully capture, share and enjoy this visual spectacle. Tarsem's stunning visuals have
been perfectly complemented by David Bowie's aptly titled classic track 'Sound and Vision'
which was specially remixed by Sonjay Prabhakar.
Acclaimed director Tarsem began his career in music video creation, making his name
with his music video for R.E.M.'s track 'Losing My Religion' which won the MTV Video Music
Awards 'Video of the Year' in 1991. His feature film directorial debut came with the
visually striking The Cell (2000) and since then, he has become known for his trademark
colour-saturated and vibrant visual style. His other films include The Fall (2006),
Immortals (2011) and most recently Mirror Mirror (2012) starring Julia Roberts.
"The Xperia Z has one of the most incredible screens you can think of for today,"
commented Tarsem. "It really records colour vividly and this festival of Holi is about as
vivid as you can get."
The global campaign was officially debuted during the premier mobile industry trade
show Mobile World Congress in Barcelona. Visitors to Sony's stand can see demonstrations
of the new and highly anticipated Xperia Z smartphone and Xperia Z tablet - showcasing the
best of Sony innovation including sleek designs, Full HD displays, cutting-edge camera
technologies, One-touch functions for content sharing and connectivity, and unique
water-and dust resistant technology. The full commercial can be viewed here:
http://www.youtube.com/watch?v=9Pp7nDmb5K4&hd=1
About Sony Mobile Communications
Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading
global innovator of audio, video, game, communications, key device and information
technology products for both the consumer and professional markets. With its music,
pictures, computer entertainment and online businesses, Sony is uniquely positioned to be
the leading electronics and entertainment company in the world. Through its Xperia(TM)
smartphone portfolio, Sony Mobile Communications delivers the best of Sony technology,
premium content and services, and easy connectivity to Sony's world of networked
entertainment experiences. For more information: http://www.sonymobile.com
Sony "make.believe" is a trademark or registered trademarks of Sony Corporation.
"Xperia" is a trademark of Sony Mobile Communications AB. All other trademarks or
registered trademarks are the property of their respective owners.
FOR MEDIA INFORMATION PLEASE CONTACT:
For more information, images and videos please visit: sonymobile.com/press
[http://www.sonymobile.com/press ]
Sony Mobile Communications, Global Communications & PR department
General Press: +44(0)208-762-5858
Photo:
http://photos.prnewswire.com/prnh/20130226/595516
Photo:http://photos.prnewswire.com/prnh/20130226/595516
http://photoarchive.ap.org/
Sony Mobile Communications
Sony Mobile Launches New Global Xperia Marketing Campaign Inviting Consumers to Experience the Best of Sony in a Smartphone
LONDON, February 26, 2013 /PRNewswire/ --
- Integrated marketing campaign highlights the best of Sony in the flagship
Xperia(TM) Z smartphone
- Iconic creative execution synonymous with the Sony brand
- Most ambitious marketing campaign to date for the Xperia brand
Sony Mobile Communications [http://www.sonymobile.com ] ("Sony Mobile") has revealed
its most ambitious marketing campaign yet for its Xperia smartphones with a significant
global marketing investment.
(Photo:
http://photos.prnewswire.com/prnh/20130226/595516 )
The integrated campaign, which will be deployed globally in over 20 markets across TV,
print, digital, out-of-home and retail from March 2013, highlights the best of Sony's
innovative technologies as found in its new premium Xperia Z smartphone. In a creative
execution that features a selection of Sony's much-loved products from the past, the
campaign reflects the unique consumer experiences that only Sony can deliver as it looks
back at iconic moments in history and showcases Sony's technologies available today.
"Our latest campaign celebrates Sony's proud heritage of innovation and how the brand
continues to touch the lives of people around the world," said Steve Walker, Chief
Marketing Officer at Sony Mobile. "The launch of our new flagship Xperia Z smartphone
marks a milestone as it truly brings together the innovative Sony technology,
entertainment and connected experiences into a single device."
By utilising the talents of celebrated director Tarsem Singh [http://www.tarsem.org ],
the campaign takes consumers on a colourful journey to experience the vibrancy and
excitement of the Holi festival in India. Every year thousands converge to witness this
festival of colour with its explosion of coloured powders and water, creating the perfect
setting for the Xperia Z smartphone, with its water-and dust resistant design, to
beautifully capture, share and enjoy this visual spectacle. Tarsem's stunning visuals have
been perfectly complemented by David Bowie's aptly titled classic track 'Sound and Vision'
which was specially remixed by Sonjay Prabhakar.
Acclaimed director Tarsem began his career in music video creation, making his name
with his music video for R.E.M.'s track 'Losing My Religion' which won the MTV Video Music
Awards 'Video of the Year' in 1991. His feature film directorial debut came with the
visually striking The Cell (2000) and since then, he has become known for his trademark
colour-saturated and vibrant visual style. His other films include The Fall (2006),
Immortals (2011) and most recently Mirror Mirror (2012) starring Julia Roberts.
"The Xperia Z has one of the most incredible screens you can think of for today,"
commented Tarsem. "It really records colour vividly and this festival of Holi is about as
vivid as you can get."
The global campaign was officially debuted during the premier mobile industry trade
show Mobile World Congress in Barcelona. Visitors to Sony's stand can see demonstrations
of the new and highly anticipated Xperia Z smartphone and Xperia Z tablet - showcasing the
best of Sony innovation including sleek designs, Full HD displays, cutting-edge camera
technologies, One-touch functions for content sharing and connectivity, and unique
water-and dust resistant technology. The full commercial can be viewed here:
http://www.youtube.com/watch?v=9Pp7nDmb5K4&hd=1
About Sony Mobile Communications
Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading
global innovator of audio, video, game, communications, key device and information
technology products for both the consumer and professional markets. With its music,
pictures, computer entertainment and online businesses, Sony is uniquely positioned to be
the leading electronics and entertainment company in the world. Through its Xperia(TM)
smartphone portfolio, Sony Mobile Communications delivers the best of Sony technology,
premium content and services, and easy connectivity to Sony's world of networked
entertainment experiences. For more information: http://www.sonymobile.com
Sony "make.believe" is a trademark or registered trademarks of Sony Corporation.
"Xperia" is a trademark of Sony Mobile Communications AB. All other trademarks or
registered trademarks are the property of their respective owners.
FOR MEDIA INFORMATION PLEASE CONTACT:
For more information, images and videos please visit: sonymobile.com/press
[http://www.sonymobile.com/press ]
Sony Mobile Communications, Global Communications & PR department
General Press: +44(0)208-762-5858
Photo:
http://photos.prnewswire.com/prnh/20130226/595516
Photo:http://photos.prnewswire.com/prnh/20130226/595516
http://photoarchive.ap.org/
Sony Mobile Communications