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Acision Extends Mobile Messaging Functionality for Turkcell's Customers
READING, England, February 27, 2013 /PRNewswire/ --
Award-winning personalised messaging platform gives users an enriched
experience with greater messaging control
Acision, the global leader in mobile messaging, today announced the deployment of its
award-winning*, personalised messaging platform, Acision Message Plus, at Turkcell
(NYSE:TKC, ISE: TCELL), the leading communications and technology company in Turkey.
Acision Message Plus enables Turkcell's customers to enjoy innovative messaging services
that enhance the functionality of traditional SMS with features such as (online) message
archiving, message delivery control (copy/forward), black and white list creation, and SMS
auto signature, providing an enriched user experience and service differentiation for
Turkcell in a highly competitive market.
The popularity of mobile messaging still has not hit its ceiling, particularly with
the arrival of richer messaging services into the market. To increase the longevity of
text, operators globally are looking for innovative ways to enrich the SMS experience by
introducing service enhancements. Personalised messaging services from Acision, provide
new features which meet the unique requirements of different subscriber segments, making
text messaging a richer, more valued medium. Acision estimates that personalisation
services for messaging can increase revenue by up to 15% when offered to customers.
"Having enjoyed a long-standing relationship with Acision for a number of years, they
continue to be our trusted mobile messaging partner of choice, particularly because of
their unparalleled experience in deploying value added services," said Burak Sevilengul,
Chief Consumer Marketing Officer at Turkcell. "With the addition of personalised messaging
with Acision Message Plus, we are able to offer our subscribers enhanced messaging
capabilities that enrich the user experience, whilst giving more choice and empowerment on
the services they select and use. In meeting our customer's individual needs and creating
sticky services, we believe this differentiation will raise customer satisfaction thereby
building customer loyalty."
The initial services are being launched to a sub set of Turkcell's total 35.1 million
subscriber base in Turkey. However, as a result of the highly-scalable, high-capacity
infrastructure of Acision Message Plus, Turkcell can continue to extend its messaging
capability to design and launch new, innovative messaging services for its subscribers in
the future.
"Consumer messaging behaviours have changed radically over the last few years, with
users messaging more and expecting a richer experience. They want services that provide
reach, reliability, can be customised and are easy to use and address their specific
needs," said, Russell Grahame, SVP and GM at Acision. "Just as conventional voice and
email were enhanced with services such as divert copy, personalised messaging from Acision
provides similar functionality extensions to SMS which are suitable for both smartphone
and feature phone owners. This enables network operators to differentiate their messaging
services beyond price and in doing so generate additional chargeable traffic."
Acision Message Plus easily integrates into Turkcell's existing Acision SMSC
infrastructure - one of the largest Acision SMSC deployments in Europe. The platform is
underpinned by the Acision Management Station (AMS), a simplified, centralised management
system which offers superior reporting and analysis tools so Turkcell can monitor service
performance and usage enabling them to tailor the services to meet subscribers' needs.
Jorgen Nilsson, Chief Executive at Acision, said: "The real opportunity with Acision
Message Plus is to provide an enriched customer messaging experience regardless of the
device that is being used which enables operators to make their services stand out."
* Acision and MTS were jointly honoured for the Global Telecoms Text Messaging
Innovation Award 2012, for the deployment of Acision Message Plus (SMS Pro) at the
operator. The awards, in their sixth year, are designed to honour innovative projects that
involve at least one telecoms operator and vendor.
NOTES TO EDITORS
About Acision
As the global leader in mobile messaging, Acision connects the world by powering
relevant, seamless messaging services, which enrich the mobile communications experience
and create new opportunities for carriers and enterprises across the world. For more
information, visit Acision at http://www.acision.com
About Turkcell
Turkcell is the leading communications and technology company in Turkey, with 35.1
million subscribers as of December 31, 2012. Turkcell is a leading regional player, with
market leadership in five of the nine countries in which it operates with its
approximately 69.2 million subscribers as of December 31, 2012. It has become one of the
first among the global operators to have implemented HSPA+. It has achieved up to 43.2
Mbps speed using the Dual Carrier technology, and is continuously working to provide the
latest technology to its customers, e.g. 84 Mbps in the near future. Turkcell Superonline,
a wholly owned subsidiary of Turkcell, is the one and only telecom operator to offer
households fiber broadband connection at speeds of up to 1,000 Mbps in Turkey. As of
December 31, 2012, Turkcell population coverage is at 99.17% in 2G and 84.02% in 3G.
Turkcell reported a TRY10.5 billion (US$5.9 billion) revenue with total assets of TRY18.7
billion (US$10.5 billion) as of December 31, 2012. It has been listed on the NYSE and the
ISE since July 2000, and is the only NYSE-listed company in Turkey. Read more at
http://www.turkcell.com.tr
Acision
CONTACT: Press contacts: Maria Hudson, Acision, Tel: +44-118-930-8826, Email: maria.hudson@acision.com ; Kya de Roma, Hotwire PR, Tel: +44(0)207-608-2500, Email: acision@hotwirepr.com
Acision Extends Mobile Messaging Functionality for Turkcell's Customers
READING, England, February 27, 2013 /PRNewswire/ --
Award-winning personalised messaging platform gives users an enriched
experience with greater messaging control
Acision, the global leader in mobile messaging, today announced the deployment of its
award-winning*, personalised messaging platform, Acision Message Plus, at Turkcell
(NYSE:TKC, ISE: TCELL), the leading communications and technology company in Turkey.
Acision Message Plus enables Turkcell's customers to enjoy innovative messaging services
that enhance the functionality of traditional SMS with features such as (online) message
archiving, message delivery control (copy/forward), black and white list creation, and SMS
auto signature, providing an enriched user experience and service differentiation for
Turkcell in a highly competitive market.
The popularity of mobile messaging still has not hit its ceiling, particularly with
the arrival of richer messaging services into the market. To increase the longevity of
text, operators globally are looking for innovative ways to enrich the SMS experience by
introducing service enhancements. Personalised messaging services from Acision, provide
new features which meet the unique requirements of different subscriber segments, making
text messaging a richer, more valued medium. Acision estimates that personalisation
services for messaging can increase revenue by up to 15% when offered to customers.
"Having enjoyed a long-standing relationship with Acision for a number of years, they
continue to be our trusted mobile messaging partner of choice, particularly because of
their unparalleled experience in deploying value added services," said Burak Sevilengul,
Chief Consumer Marketing Officer at Turkcell. "With the addition of personalised messaging
with Acision Message Plus, we are able to offer our subscribers enhanced messaging
capabilities that enrich the user experience, whilst giving more choice and empowerment on
the services they select and use. In meeting our customer's individual needs and creating
sticky services, we believe this differentiation will raise customer satisfaction thereby
building customer loyalty."
The initial services are being launched to a sub set of Turkcell's total 35.1 million
subscriber base in Turkey. However, as a result of the highly-scalable, high-capacity
infrastructure of Acision Message Plus, Turkcell can continue to extend its messaging
capability to design and launch new, innovative messaging services for its subscribers in
the future.
"Consumer messaging behaviours have changed radically over the last few years, with
users messaging more and expecting a richer experience. They want services that provide
reach, reliability, can be customised and are easy to use and address their specific
needs," said, Russell Grahame, SVP and GM at Acision. "Just as conventional voice and
email were enhanced with services such as divert copy, personalised messaging from Acision
provides similar functionality extensions to SMS which are suitable for both smartphone
and feature phone owners. This enables network operators to differentiate their messaging
services beyond price and in doing so generate additional chargeable traffic."
Acision Message Plus easily integrates into Turkcell's existing Acision SMSC
infrastructure - one of the largest Acision SMSC deployments in Europe. The platform is
underpinned by the Acision Management Station (AMS), a simplified, centralised management
system which offers superior reporting and analysis tools so Turkcell can monitor service
performance and usage enabling them to tailor the services to meet subscribers' needs.
Jorgen Nilsson, Chief Executive at Acision, said: "The real opportunity with Acision
Message Plus is to provide an enriched customer messaging experience regardless of the
device that is being used which enables operators to make their services stand out."
* Acision and MTS were jointly honoured for the Global Telecoms Text Messaging
Innovation Award 2012, for the deployment of Acision Message Plus (SMS Pro) at the
operator. The awards, in their sixth year, are designed to honour innovative projects that
involve at least one telecoms operator and vendor.
NOTES TO EDITORS
About Acision
As the global leader in mobile messaging, Acision connects the world by powering
relevant, seamless messaging services, which enrich the mobile communications experience
and create new opportunities for carriers and enterprises across the world. For more
information, visit Acision at http://www.acision.com
About Turkcell
Turkcell is the leading communications and technology company in Turkey, with 35.1
million subscribers as of December 31, 2012. Turkcell is a leading regional player, with
market leadership in five of the nine countries in which it operates with its
approximately 69.2 million subscribers as of December 31, 2012. It has become one of the
first among the global operators to have implemented HSPA+. It has achieved up to 43.2
Mbps speed using the Dual Carrier technology, and is continuously working to provide the
latest technology to its customers, e.g. 84 Mbps in the near future. Turkcell Superonline,
a wholly owned subsidiary of Turkcell, is the one and only telecom operator to offer
households fiber broadband connection at speeds of up to 1,000 Mbps in Turkey. As of
December 31, 2012, Turkcell population coverage is at 99.17% in 2G and 84.02% in 3G.
Turkcell reported a TRY10.5 billion (US$5.9 billion) revenue with total assets of TRY18.7
billion (US$10.5 billion) as of December 31, 2012. It has been listed on the NYSE and the
ISE since July 2000, and is the only NYSE-listed company in Turkey. Read more at
http://www.turkcell.com.tr
Acision
CONTACT: Press contacts: Maria Hudson, Acision, Tel: +44-118-930-8826, Email: maria.hudson@acision.com ; Kya de Roma, Hotwire PR, Tel: +44(0)207-608-2500, Email: acision@hotwirepr.com