Soli Reaffirms Acision Partnership and Outlines Strategic Focus for 2013
Poster: SySAdmin
Posted on February 27, 2013 at 12:14:01 AM
Soli Reaffirms Acision Partnership and Outlines Strategic Focus for 2013
MOBILE WORLD CONGRESS, BARCELONA, Spain, February 27, 2013 /PRNewswire/ --
Soli Interactive, a trusted messaging and direct marketing partner to brands and
operators worldwide, and Acision [http://www.acision.com ], the global leader in mobile
messaging, today announced the success of the Soli - Acision strategic partnership
launched last year at Mobile World Congress while outlining their joint strategic vision
for 2013.
In 2012, Soli and Acision announced the formation of a strategic alliance that would
enable the joint creation of a new innovative mobile engagement model, providing global
corporations the broadest and most direct reach to consumers through mobile messaging.
During 2012, Soli and Acision's relationship evolved significantly and together they have
refined a new mobile marketing ecosystem - driving new standards to directly connect
mobile operators, brands and consumers.
Building on the partnership foundation, Soli has created a new private, multi-channel
consumer engagement ecosystem. Soli Platform is a place where enterprises, operators,
merchants and consumers can converge to engage in meaningful, permission-based marketing.
Soli's global ecosystem consists of certified direct connections to mobile, social and
web-based messaging channels. Through the establishment of a secure and centralized
platform for these connections, Soli consolidates data and synchronizes cross-channel user
interactions to improve user experience and marketer relevancy.
In 2013, Soli and Acision expect to publicly roll out a number of enterprise and
operator engagement models, to leverage the ubiquity and reach of their messaging
ecosystem. Operators will be able to generate new revenues, increase service relevance and
reliability, while improving how they market their services to consumers. In turn,
Enterprises will leverage these operator partnerships to vastly and efficiently expand
marketing reach to engage global audiences. By utilizing Soli, enterprises and operators
can benefit from simple reach, data transparency, and cost efficiency on both a global and
local scale. The solution provides marketers the opportunity to develop campaigns that are
dynamic and relevant to their target consumer audience no matter the location or channel.
When discussing the strategic partnership, Mark Kaplan, CEO at Soli, said, "Our
mission has focused on creating this global ecosystem and to make this mission a reality,
we have worked hard to create a solid and trusted network of commercial partnerships, such
as with Acision, to allow marketers to target their audience in a trusted, streamlined and
measurable way. While Soli has focused on our brand relationships and developing
innovative ways they can further engage, Acision has leveraged its operator relationships
to enable intelligent subscriber interactions with full reporting and segmentation that
function across multiple channels with carrier grade assurance. With Acision's help, we
have already successfully delivered campaigns with well known FMCG brands and are excited
about the momentum we can drive in 2013."
"There has been much work behind the scenes to validate the enterprise and operator
engagement model and ensure we maintain the same high standard of service that is expected
by our customers," said, JF Sullivan, CMO, Acision. "We are now in a position to offer
full integration with the Soli platform - allowing marketers to utilise multiple
communication channels for targeted mobile marketing campaigns, offering operators new
revenue opportunities through increased usage of messaging, while protecting the
operator-consumer relationship."
Ken Hart, Chief Revenue Officer at Soli, said: "Alongside ensuring a positive mobile
marketing experience for the consumer, Soli's proposition is also committed to delivering
return on investment for both our enterprise and operator customers. Acision's market
leadership in mobile messaging and proven global operator network provides a single point
of entry to connect operators, enterprises and consumers, to deliver effective, reliable
and measured campaigns via the mobile."
Jorgen Nilsson, Chief Executive at Acision, concluded by saying: "Together, our
strategic partnership with Soli allows us to provide a truly united mobile engagement
model to connect consumers to enterprises and enrich their experience, and we look forward
to extending our relationship in 2013 to drive further success."
NOTES TO EDITORS
About Soli
Soli produces trusted messaging services for enterprise and network operators
worldwide. Soli's platform enables multi-channel messaging including mobile, social and
web-based communications. Soli is fully dedicated to providing a private and secure
network that meets carrier grade assurance and sets a new standard for data transparency
in mobile marketing.
Soli's corporate offices are located in New York and Shanghai, while also having a
presence in UK, Netherlands and Argentina.
For more information, visit Soli at http://www.soliunited.com
About Acision
As the global leader in mobile messaging, Acision connects the world by powering
relevant, seamless messaging services, which enrich the mobile communications experience
and create new opportunities for carriers and enterprises across the world. For more
information, visit Acision at http://www.acision.com
Acision
CONTACT: Press contacts: Maria Hudson, Acision, Tel: +44-118-930-8826, Email: maria.hudson@acision.com; Emily Roetzel, Soli United, Tel: +1-479-502-6749, Email: emily@soliunited.com; Kya de Roma, Hotwire PR, Tel: +44(0)207-608-2500, Email: acision@hotwirepr.com
MOBILE WORLD CONGRESS, BARCELONA, Spain, February 27, 2013 /PRNewswire/ --
Soli Interactive, a trusted messaging and direct marketing partner to brands and
operators worldwide, and Acision [http://www.acision.com ], the global leader in mobile
messaging, today announced the success of the Soli - Acision strategic partnership
launched last year at Mobile World Congress while outlining their joint strategic vision
for 2013.
In 2012, Soli and Acision announced the formation of a strategic alliance that would
enable the joint creation of a new innovative mobile engagement model, providing global
corporations the broadest and most direct reach to consumers through mobile messaging.
During 2012, Soli and Acision's relationship evolved significantly and together they have
refined a new mobile marketing ecosystem - driving new standards to directly connect
mobile operators, brands and consumers.
Building on the partnership foundation, Soli has created a new private, multi-channel
consumer engagement ecosystem. Soli Platform is a place where enterprises, operators,
merchants and consumers can converge to engage in meaningful, permission-based marketing.
Soli's global ecosystem consists of certified direct connections to mobile, social and
web-based messaging channels. Through the establishment of a secure and centralized
platform for these connections, Soli consolidates data and synchronizes cross-channel user
interactions to improve user experience and marketer relevancy.
In 2013, Soli and Acision expect to publicly roll out a number of enterprise and
operator engagement models, to leverage the ubiquity and reach of their messaging
ecosystem. Operators will be able to generate new revenues, increase service relevance and
reliability, while improving how they market their services to consumers. In turn,
Enterprises will leverage these operator partnerships to vastly and efficiently expand
marketing reach to engage global audiences. By utilizing Soli, enterprises and operators
can benefit from simple reach, data transparency, and cost efficiency on both a global and
local scale. The solution provides marketers the opportunity to develop campaigns that are
dynamic and relevant to their target consumer audience no matter the location or channel.
When discussing the strategic partnership, Mark Kaplan, CEO at Soli, said, "Our
mission has focused on creating this global ecosystem and to make this mission a reality,
we have worked hard to create a solid and trusted network of commercial partnerships, such
as with Acision, to allow marketers to target their audience in a trusted, streamlined and
measurable way. While Soli has focused on our brand relationships and developing
innovative ways they can further engage, Acision has leveraged its operator relationships
to enable intelligent subscriber interactions with full reporting and segmentation that
function across multiple channels with carrier grade assurance. With Acision's help, we
have already successfully delivered campaigns with well known FMCG brands and are excited
about the momentum we can drive in 2013."
"There has been much work behind the scenes to validate the enterprise and operator
engagement model and ensure we maintain the same high standard of service that is expected
by our customers," said, JF Sullivan, CMO, Acision. "We are now in a position to offer
full integration with the Soli platform - allowing marketers to utilise multiple
communication channels for targeted mobile marketing campaigns, offering operators new
revenue opportunities through increased usage of messaging, while protecting the
operator-consumer relationship."
Ken Hart, Chief Revenue Officer at Soli, said: "Alongside ensuring a positive mobile
marketing experience for the consumer, Soli's proposition is also committed to delivering
return on investment for both our enterprise and operator customers. Acision's market
leadership in mobile messaging and proven global operator network provides a single point
of entry to connect operators, enterprises and consumers, to deliver effective, reliable
and measured campaigns via the mobile."
Jorgen Nilsson, Chief Executive at Acision, concluded by saying: "Together, our
strategic partnership with Soli allows us to provide a truly united mobile engagement
model to connect consumers to enterprises and enrich their experience, and we look forward
to extending our relationship in 2013 to drive further success."
NOTES TO EDITORS
About Soli
Soli produces trusted messaging services for enterprise and network operators
worldwide. Soli's platform enables multi-channel messaging including mobile, social and
web-based communications. Soli is fully dedicated to providing a private and secure
network that meets carrier grade assurance and sets a new standard for data transparency
in mobile marketing.
Soli's corporate offices are located in New York and Shanghai, while also having a
presence in UK, Netherlands and Argentina.
For more information, visit Soli at http://www.soliunited.com
About Acision
As the global leader in mobile messaging, Acision connects the world by powering
relevant, seamless messaging services, which enrich the mobile communications experience
and create new opportunities for carriers and enterprises across the world. For more
information, visit Acision at http://www.acision.com
Acision
CONTACT: Press contacts: Maria Hudson, Acision, Tel: +44-118-930-8826, Email: maria.hudson@acision.com; Emily Roetzel, Soli United, Tel: +1-479-502-6749, Email: emily@soliunited.com; Kya de Roma, Hotwire PR, Tel: +44(0)207-608-2500, Email: acision@hotwirepr.com