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Approaches to the do-it-yourself idea vary widely. Start-ups, including SocialText and JotSpot are seeking to make it easier to create jointly authored Web pages, or wikis. Companies like Ning and Coghead promise more general hosted application development services. Meanwhile, several companies offer hosted versions of desktop applications, such as DabbleDB and Zoho Creator, which promote collaboration among small groups. And there a huge number of publishing tools, such as SiteKreator, and consumer-oriented services to create blogs or personalized home pages.