MICA Launches MICA Indian Marketing Intelligence (MIMI)
Poster: SySAdmin
Posted on March 4, 2013 at 2:56:01 AM
MICA Launches MICA Indian Marketing Intelligence (MIMI)
AHMEDABAD, India, March 4, 2013 /PRNewswire/ --
India's Most Empowering and Comprehensive Market Intelligence Resource
Mudra Institute of Communications, Ahmedabad (MICA), India's premier communications
management institute, has launched a unique market intelligence product called MICA Indian
Marketing Intelligence (MIMI), that assists businesses in making sound and strategic
marketing and business decisions in India.
(Logo:
http://photos.prnewswire.com/prnh/20121107/573558)
(Logo:
http://photos.prnewswire.com/prnh/20130304/600303)
India's complex socio-cultural, political and demographical mix can present challenges
in terms of developing new products, identifying market segments, designing market-entry
strategy and effectively launching products into different regional markets with greater
variation.
Built around a unique data-fusion algorithm developed by the professors and
researchers of MICA, MIMI fuses the variety of structured information, compiled from
authentic sources, to provide a composite, granular market-view. It also provides Market
Potential Index (MPI) and other data separately for rural, urban and total Indian market
for more than 630 districts, hitherto not provided by any other similar product.
The main highlights of MIMI are:
- Provides Market Potential Index: As one of the most acute needs of the marketer is
to arrive at a district prioritization for purposes ranging from market entry to
product/service launch, MIMI provides Market Potential Index (MPI) for 630 districts for
rural, urban and total market. The higher the MPI, the higher is the market
prioritization.
- Provides a Wide Array of Information and Applicability: With 143 variables across
rural and urban market, MIMI provides data related to Demographics, Agricultural,
Financial Services, Media Ownership, Vehicle Ownership, House Hold (HH) Size and Usage, HH
Basic Amenities, HH Light and Fuel, etc. to be applied across sectors ranging from
Construction and FMCG to Telecom.
- Simplifies Decision Making: To interpret the data quickly and effectively, MIMI
provides a host of features like Graphs, GIS maps, Quartile and Potentiometer in
downloadable format. These features are helpful for better presentation of the data and
clarity of analysis. For example, if a marketer would like to target a specific region,
the Quartile-based model helps him to compare various districts on selected variables,
simultaneously, to arrive at a comparative picture.
- User-friendly Interface: With a highly interactive website and user-friendly
interface, one can perform a large number of functions like execute simple arithmetic
functions, customize variables, save work-space, compare districts across the states,
besides others, with the help of MIMI's superlative filtered features.
- Comes With Zero IT Cost: MIMI is based on a powerful cloud platform. It ensures you
get a robust and high performance platform without having to worry about software upgrades
and hardware maintenance.
- Has Composite Score for Selected Categories of Variables: To better understand the
prosperity of a district and penetration of assets, composite score for selected
categories of variables like agriculture, financial services, media ownership, and vehicle
ownership are provided.
Testimonials about MIMI:
- Mr. Santosh Desai (MD & CEO, Future Brands Ltd.)
"MIMI fills a crucial gap by putting together a comprehensive database that will
provide immense value to business and research alike."
- Mr. R. Narasimhan (Former President of ORG/Blackstone Market Facts and has been
associated with AC Nielsen ORG - MARG as an advisor for over 10 years)
"MIMI is a tool developed after extensive research and built on a host of secondary
data, using advanced statistical techniques."
- Dr. N. Bhaskara Rao (Chairman, Center for Media Studies)
"MIMI is an invaluable one-stop reference source and master guide. It cannot be
avoided by anyone interested in strategic marketing at macro and micro levels."
Main sources of data utilized by MIMI:
- The Census of India - 2011
- Planning Commission (Government of India)
- Ministry of Agriculture
- Department of Agriculture and Cooperation
- Agricultural Marketing Information System Network
- National Horticulture Mission
- Live Stock - Department of Animal Husbandry (2007)
- Reserve Bank of India (2009)
- Fertilizer Association of India (2009-2010)
- Audit Bureau of Circulations (January-June 2010-2011)
- National Sample Survey Office (2009-2010)
- Bureau of Economics and Statistics of States and UTs
MIMI can be used by strategic decision makers to make informed marketing decision in
various industry sectors Advertising, Manufacturing, FMCG, Durables, Banking and Finance,
Food Products, Automobiles, Pharmaceuticals, Travel and Hospitality, Telecommunication,
Agriculture & Agri-processing, Clothing & Textiles, Retail, Packaging, Delivery
Services/Logistics, ICT-Information& Communication Technology, Environment & Waste,
Transportation, Diamond, Gems and Jewellery, Gas Distribution, Oil & Gas, Power Generation
& Distribution etc.
MIMI can also be used by researchers, consultants, entrepreneurs, academicians and
students to get a better understanding of markets and their potential across India.
Dr. Vina Vani, Dr. Shailesh Yagnik and Dr. Rohit Trivedi are the thought leaders
behind MIMI.
Website: http://www.mica-mimi.in [http://www.mica-mimi.in ]
About Mudra Institute of Communications, Ahmedabad (MICA)
Mudra Institute of Communications, Ahmedabad (MICA), is India's premier communications
management institute, recognized for its excellence in imparting specialized higher
education in marketing, brand management, advertising, media & digital communications
management, besides research & analytics. MICA's mission is "to develop innovative
professionals in the practice, development and management of communications to serve the
needs of industry and society through education, research and advocacy". As part of this
commitment, MICA also spearheads cutting-edge applied research to service the needs of the
industry.
Primary Media Contact: Malika Bhavnani, CMCG India, malika.bhavnani@cmcgindia.com,
91-9820496099
Secondary Media Contact: Mr. Hardip Chandnani, MICA, mimi@micamail.in,
91-9586859700
Photo:
http://photos.prnewswire.com/prnh/20121107/573558
http://photos.prnewswire.com/prnh/20130304/600303
Photo:http://photos.prnewswire.com/prnh/20121107/573558
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20130304/600303
http://photoarchive.ap.org/
Mudra Institute of Communications, Ahmedabad (MICA)
CONTACT: PRN
AHMEDABAD, India, March 4, 2013 /PRNewswire/ --
India's Most Empowering and Comprehensive Market Intelligence Resource
Mudra Institute of Communications, Ahmedabad (MICA), India's premier communications
management institute, has launched a unique market intelligence product called MICA Indian
Marketing Intelligence (MIMI), that assists businesses in making sound and strategic
marketing and business decisions in India.
(Logo:
http://photos.prnewswire.com/prnh/20121107/573558)
(Logo:
http://photos.prnewswire.com/prnh/20130304/600303)
India's complex socio-cultural, political and demographical mix can present challenges
in terms of developing new products, identifying market segments, designing market-entry
strategy and effectively launching products into different regional markets with greater
variation.
Built around a unique data-fusion algorithm developed by the professors and
researchers of MICA, MIMI fuses the variety of structured information, compiled from
authentic sources, to provide a composite, granular market-view. It also provides Market
Potential Index (MPI) and other data separately for rural, urban and total Indian market
for more than 630 districts, hitherto not provided by any other similar product.
The main highlights of MIMI are:
- Provides Market Potential Index: As one of the most acute needs of the marketer is
to arrive at a district prioritization for purposes ranging from market entry to
product/service launch, MIMI provides Market Potential Index (MPI) for 630 districts for
rural, urban and total market. The higher the MPI, the higher is the market
prioritization.
- Provides a Wide Array of Information and Applicability: With 143 variables across
rural and urban market, MIMI provides data related to Demographics, Agricultural,
Financial Services, Media Ownership, Vehicle Ownership, House Hold (HH) Size and Usage, HH
Basic Amenities, HH Light and Fuel, etc. to be applied across sectors ranging from
Construction and FMCG to Telecom.
- Simplifies Decision Making: To interpret the data quickly and effectively, MIMI
provides a host of features like Graphs, GIS maps, Quartile and Potentiometer in
downloadable format. These features are helpful for better presentation of the data and
clarity of analysis. For example, if a marketer would like to target a specific region,
the Quartile-based model helps him to compare various districts on selected variables,
simultaneously, to arrive at a comparative picture.
- User-friendly Interface: With a highly interactive website and user-friendly
interface, one can perform a large number of functions like execute simple arithmetic
functions, customize variables, save work-space, compare districts across the states,
besides others, with the help of MIMI's superlative filtered features.
- Comes With Zero IT Cost: MIMI is based on a powerful cloud platform. It ensures you
get a robust and high performance platform without having to worry about software upgrades
and hardware maintenance.
- Has Composite Score for Selected Categories of Variables: To better understand the
prosperity of a district and penetration of assets, composite score for selected
categories of variables like agriculture, financial services, media ownership, and vehicle
ownership are provided.
Testimonials about MIMI:
- Mr. Santosh Desai (MD & CEO, Future Brands Ltd.)
"MIMI fills a crucial gap by putting together a comprehensive database that will
provide immense value to business and research alike."
- Mr. R. Narasimhan (Former President of ORG/Blackstone Market Facts and has been
associated with AC Nielsen ORG - MARG as an advisor for over 10 years)
"MIMI is a tool developed after extensive research and built on a host of secondary
data, using advanced statistical techniques."
- Dr. N. Bhaskara Rao (Chairman, Center for Media Studies)
"MIMI is an invaluable one-stop reference source and master guide. It cannot be
avoided by anyone interested in strategic marketing at macro and micro levels."
Main sources of data utilized by MIMI:
- The Census of India - 2011
- Planning Commission (Government of India)
- Ministry of Agriculture
- Department of Agriculture and Cooperation
- Agricultural Marketing Information System Network
- National Horticulture Mission
- Live Stock - Department of Animal Husbandry (2007)
- Reserve Bank of India (2009)
- Fertilizer Association of India (2009-2010)
- Audit Bureau of Circulations (January-June 2010-2011)
- National Sample Survey Office (2009-2010)
- Bureau of Economics and Statistics of States and UTs
MIMI can be used by strategic decision makers to make informed marketing decision in
various industry sectors Advertising, Manufacturing, FMCG, Durables, Banking and Finance,
Food Products, Automobiles, Pharmaceuticals, Travel and Hospitality, Telecommunication,
Agriculture & Agri-processing, Clothing & Textiles, Retail, Packaging, Delivery
Services/Logistics, ICT-Information& Communication Technology, Environment & Waste,
Transportation, Diamond, Gems and Jewellery, Gas Distribution, Oil & Gas, Power Generation
& Distribution etc.
MIMI can also be used by researchers, consultants, entrepreneurs, academicians and
students to get a better understanding of markets and their potential across India.
Dr. Vina Vani, Dr. Shailesh Yagnik and Dr. Rohit Trivedi are the thought leaders
behind MIMI.
Website: http://www.mica-mimi.in [http://www.mica-mimi.in ]
About Mudra Institute of Communications, Ahmedabad (MICA)
Mudra Institute of Communications, Ahmedabad (MICA), is India's premier communications
management institute, recognized for its excellence in imparting specialized higher
education in marketing, brand management, advertising, media & digital communications
management, besides research & analytics. MICA's mission is "to develop innovative
professionals in the practice, development and management of communications to serve the
needs of industry and society through education, research and advocacy". As part of this
commitment, MICA also spearheads cutting-edge applied research to service the needs of the
industry.
Primary Media Contact: Malika Bhavnani, CMCG India, malika.bhavnani@cmcgindia.com,
91-9820496099
Secondary Media Contact: Mr. Hardip Chandnani, MICA, mimi@micamail.in,
91-9586859700
Photo:
http://photos.prnewswire.com/prnh/20121107/573558
http://photos.prnewswire.com/prnh/20130304/600303
Photo:http://photos.prnewswire.com/prnh/20121107/573558
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20130304/600303
http://photoarchive.ap.org/
Mudra Institute of Communications, Ahmedabad (MICA)
CONTACT: PRN