Philips Creates Ad Jacket

Author
Aron Schatz
Posted
August 28, 2006
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1455

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I love how cool technology is instantly theorized to be used for crap. Imagine wearing a jacket that can display pictures with light. Sound cool? The first use is displaying ads! What the hell is that?

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Lumalive fabrics feature flexible arrays of colored light-emitting diodes (LEDs) fully integrated into the fabric - without compromising the softness or flexibility of the cloth. These light emitting textiles make it possible to create materials that can carry dynamic messages, graphics or multicolored surfaces. Fabrics like drapes, cushions or sofa coverings become active when they illuminate in order to enhance the observer’s mood and positively influence his/her behavior.

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