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"I think what people really want is to be able to access the same sites they access on their PCs, but from their phones," said Matt Hatton, a senior analyst with the Yankee Group based in the United Kingdom. "Once we can get the experience to look and feel more like the traditional Internet, more people will be willing to spend the money to pay for the services." While there is still a lot of disagreement over how subscribers should be accessing mobile Web sites, there's almost complete agreement that when the mobile Internet finally hits mainstream adoption, it's going to be big.