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TapInfluence's Co-Founder And CEO, Rustin Banks, To Join Influencer Marketing Panel At ad:tech San Francisco 2013
Banks to join panel of marketing luminaries discussing how brands are connecting with millions of consumers using influencer marketing
BOULDER, Colo., April 2, 2013 /PRNewswire/ --
Who: Rustin Banks
Co-founder and CEO
TapInfluence
(http://www.tapinfluence.com)
Banks is the co-founder and CEO of TapInfluence,
formerly BlogFrog, a leading software platform company
that automates all aspects of an influencer marketing
program with a cloud-based offering. Banks got his
start in online communities when he was 12 years old by
hosting computer Bulletin Board Systems (BBS) out of
his parent's closet. With an MS in Electrical
Engineering, he left his position in Aerospace, where
he designed next-gen satellite systems to start
BlogFrog in 2009, which recently re-launched as
TapInfluence. An active blogger, he writes about
leadership and being the father of three small
children.
What: Track: Under the Influence
Panel Session: Collaborative Marketing: Driving Consumer
Powered Products and Marketing
In 2003, communication was primarily one-to-one, and
marketers focused almost exclusively on communicating
directly with a mass audience. Since then, the
marketing industry has rapidly changed and experienced
technological growth that marketers are just beginning
to put into perspective. The common theme across this
revolution is an evolution towards collaboration. This
panel will focus on the future of marketing -where
brands must market "with" consumers, not "at" them,
thinking strategically about how to invite them into
the marketing mix. A Collaborative Marketing Future is
a reality already set in motion, one that is consistent
with consumers' instinctive tendencies to share and
contribute. The future is one where companies that are
closest to those who buy, use and advocate for their
products to win.
As part of this panel, Banks will discuss how brands can
leverage influencer marketing to interact with millions
of consumers. Brand marketers are noticing that
consumers increasingly ignore banner ads and turn to
social networks where friends, peers and like-minded
people share content about their favorite products and
purchasing experiences. Banks will discuss the future
of influencer marketing and how automated, cloud-based
technology platforms will provide everything brands
need to effectively engage with consumers to build
trust and loyalty.
Where: ad:tech San Francisco
Moscone Center West
800 Howard St.
San Francisco, CA 94103
When: Wed., April, 10 from 5:50 p.m. PDT -6:10 p.m. PDT (Room
3006)
Share: #TapInfluence @rustinb to join panel of experts and
discuss collaborative #marketing at #adtechsf
http://www.tapinfluence.com
Info: To register for this conference, please follow this
link:
(http://na.ad-tech.com/sf/register/)
To arrange an interview with Banks or to speak with him
about his presentation please contact:
Christie Denniston
Catapult PR-IR
Office: 303-581-7760 ext. 13
Mobile: 303-827-5164
Email (cdenniston@catapultpr-ir.com)
Twitter: @prhightech
SOURCE TapInfluence
TapInfluence
Web Site: http://www.tapinfluence.com
TapInfluence's Co-Founder And CEO, Rustin Banks, To Join Influencer Marketing Panel At ad:tech San Francisco 2013
Banks to join panel of marketing luminaries discussing how brands are connecting with millions of consumers using influencer marketing
BOULDER, Colo., April 2, 2013 /PRNewswire/ --
Who: Rustin Banks
Co-founder and CEO
TapInfluence
(http://www.tapinfluence.com)
Banks is the co-founder and CEO of TapInfluence,
formerly BlogFrog, a leading software platform company
that automates all aspects of an influencer marketing
program with a cloud-based offering. Banks got his
start in online communities when he was 12 years old by
hosting computer Bulletin Board Systems (BBS) out of
his parent's closet. With an MS in Electrical
Engineering, he left his position in Aerospace, where
he designed next-gen satellite systems to start
BlogFrog in 2009, which recently re-launched as
TapInfluence. An active blogger, he writes about
leadership and being the father of three small
children.
What: Track: Under the Influence
Panel Session: Collaborative Marketing: Driving Consumer
Powered Products and Marketing
In 2003, communication was primarily one-to-one, and
marketers focused almost exclusively on communicating
directly with a mass audience. Since then, the
marketing industry has rapidly changed and experienced
technological growth that marketers are just beginning
to put into perspective. The common theme across this
revolution is an evolution towards collaboration. This
panel will focus on the future of marketing -where
brands must market "with" consumers, not "at" them,
thinking strategically about how to invite them into
the marketing mix. A Collaborative Marketing Future is
a reality already set in motion, one that is consistent
with consumers' instinctive tendencies to share and
contribute. The future is one where companies that are
closest to those who buy, use and advocate for their
products to win.
As part of this panel, Banks will discuss how brands can
leverage influencer marketing to interact with millions
of consumers. Brand marketers are noticing that
consumers increasingly ignore banner ads and turn to
social networks where friends, peers and like-minded
people share content about their favorite products and
purchasing experiences. Banks will discuss the future
of influencer marketing and how automated, cloud-based
technology platforms will provide everything brands
need to effectively engage with consumers to build
trust and loyalty.
Where: ad:tech San Francisco
Moscone Center West
800 Howard St.
San Francisco, CA 94103
When: Wed., April, 10 from 5:50 p.m. PDT -6:10 p.m. PDT (Room
3006)
Share: #TapInfluence @rustinb to join panel of experts and
discuss collaborative #marketing at #adtechsf
http://www.tapinfluence.com
Info: To register for this conference, please follow this
link:
(http://na.ad-tech.com/sf/register/)
To arrange an interview with Banks or to speak with him
about his presentation please contact:
Christie Denniston
Catapult PR-IR
Office: 303-581-7760 ext. 13
Mobile: 303-827-5164
Email (cdenniston@catapultpr-ir.com)
Twitter: @prhightech
SOURCE TapInfluence
TapInfluence
Web Site: http://www.tapinfluence.com