SEO is short for search engine optimization and any business that has a presence
online should be thinking about optimizing their site. With the correct optimization, a
website can rank well in the search engines and ultimately get more traffic and make more
money.
The trouble that business owners face is a lack of time and knowledge about SEO so
it's quite common for a website to be held back from reaching its full potential. Due to
the lack of time and knowledge that people have, there is a huge SEO industry that exists
online with companies offering to optimize websites in exchange for a fee.
A new website has been launched in the city of Preston that offers SEO services and it
can be found at SEO-Preston.com. Owner Jack Morris said, "Having been doing SEO since 2007
and working in some competitive markets, I decided to start a local SEO company in my home
city of Preston."
He continued, "We are willing to look at all websites and businesses, but our main
focus is to help other local business in Preston who maybe don't have the expertise to
fully optimize their site such as local tradesmen and high street businesses and these are
the kinds of clients that we're expecting to get. We don't anticipate many pay day loan or
car insurance companies to come our way and we probably wouldn't want to work on such
sites anyway."
SEO has always been something that can either help a website or potentially harm it
and that is especially the case today with search engines clamping down on what's known as
"black hat" SEO tactics.
Jack concluded by saying, "All too often we see other SEO companies offering nonsense
services to unsuspecting clients such as forum spam that will only get the website owner
into trouble with the search engines. A lot of business owners don't know much about SEO
and they will go along with it without realising that they're putting the longevity of
their site in danger. We have no intentions of engaging in such tactics and while white
hat SEO can be a slow and steady process, it's always the best way to go."