Sweden's Mutewatch Expanding With Brookstone Partnership
Poster: SySAdmin
Posted on April 26, 2013 at 6:14:01 AM
Sweden's Mutewatch Expanding With Brookstone Partnership
Time Management Tool Meets Fashion
STOCKHOLM, April 26, 2013 /PRNewswire/ --
Mutewatch, one of Sweden's hottest innovations*, has brought its one-of-a-kind touch
screen watch to specialty retailer, Brookstone (select cities) and Brookstone.com
[http://www.brookstone.com/mutewatch-hidden-touchscreen-wristwatch ]. Celebrated by the
tech community for its unique engineering, and the fashion community for its sleek design,
Mutewatch is truly unlike anything else.
Inspired by minimalist Swedish design, the solid-colored watch features a hidden
touchscreen that comes alive with either a tap of the finger or a flick of the wrist.
Functions include a clock, alarm, and timer - each accessible with a swipe of the
touchscreen. The watch's key feature is a silent vibrating alert that can subtly remind
the wearer when it's time to sum up a presentation, move on to another project, or head to
the next appointment.
This silent reminder, from which the watch takes its name, is central to the brand's
goal of creating a fashionable and functional tool for time management. According to
Mutewatch CEO, Mai-Li Hammargren, "Our goal is to develop products that give people the
tools they need to manage their time in a sustainable way. The Mutewatch works for
everyone who has a set of tasks, a goal to achieve, and only 24 hours a day to do so."
Brookstone will be featuring Mutewatch in select stores and online at Brookstone.com
[http://www.brookstone.com/mutewatch-hidden-touchscreen-wristwatch ]. Mutewatch will
retail for $259.00.
Apple co-founder Steve Wozniak called the watch "a masterpiece of combining materials
in ways I've never before seen**" and Chanel creative director Karl Lagerfeld purchased
three watches in Paris.
Press Imagery: http://mutewatch.com/press
Brand Video: http://mutewatch.com/video
About Mutewatch
The idea for Mutewatch came during a business idea competition at the Stockholm School
of Economics in 2008. Product images were released in August 2010, gaining coverage by
Engadget, Gizmodo, and others. Riding a wave of preorders, production began and Mutewatch
was launched in July 2011.
About Brookstone
Brookstone is an innovative product development company and multichannel lifestyle
retailer. Brookstone operates over 200 stores nationwide and in Puerto Rico. Located in
high-traffic shopping malls and airports, the stores feature unique and innovative
consumer products. Brookstone also operates an e-commerce business that includes the
Brookstone catalog [http://www.brookstonemedia.com/eCat ] and Brookstone.com
[http://www.brookstone.com ]. Fans of Brookstone are encouraged to Like Brookstone on
Facebook [http://www.facebook.com/brookstone ], follow on Twitter
[http://www.twitter.com/brookstone.com ] and The Fancy
[http://www.thefancy.com/brookstoneinc ], and pin on Pinterest
[http://pinterest.com/mybrookstone ].
Sources
* http://eng.si.se/new-innovations-to-innovative-sweden
** http://www.cnet.com/2300-33506_1-10010505-2.html
Mutewatch
CONTACT: Contact: Andrew Rozas, Publicity Manager, andrew.rozas@mutewatch.com, +46-76-19-569-41
Time Management Tool Meets Fashion
STOCKHOLM, April 26, 2013 /PRNewswire/ --
Mutewatch, one of Sweden's hottest innovations*, has brought its one-of-a-kind touch
screen watch to specialty retailer, Brookstone (select cities) and Brookstone.com
[http://www.brookstone.com/mutewatch-hidden-touchscreen-wristwatch ]. Celebrated by the
tech community for its unique engineering, and the fashion community for its sleek design,
Mutewatch is truly unlike anything else.
Inspired by minimalist Swedish design, the solid-colored watch features a hidden
touchscreen that comes alive with either a tap of the finger or a flick of the wrist.
Functions include a clock, alarm, and timer - each accessible with a swipe of the
touchscreen. The watch's key feature is a silent vibrating alert that can subtly remind
the wearer when it's time to sum up a presentation, move on to another project, or head to
the next appointment.
This silent reminder, from which the watch takes its name, is central to the brand's
goal of creating a fashionable and functional tool for time management. According to
Mutewatch CEO, Mai-Li Hammargren, "Our goal is to develop products that give people the
tools they need to manage their time in a sustainable way. The Mutewatch works for
everyone who has a set of tasks, a goal to achieve, and only 24 hours a day to do so."
Brookstone will be featuring Mutewatch in select stores and online at Brookstone.com
[http://www.brookstone.com/mutewatch-hidden-touchscreen-wristwatch ]. Mutewatch will
retail for $259.00.
Apple co-founder Steve Wozniak called the watch "a masterpiece of combining materials
in ways I've never before seen**" and Chanel creative director Karl Lagerfeld purchased
three watches in Paris.
Press Imagery: http://mutewatch.com/press
Brand Video: http://mutewatch.com/video
About Mutewatch
The idea for Mutewatch came during a business idea competition at the Stockholm School
of Economics in 2008. Product images were released in August 2010, gaining coverage by
Engadget, Gizmodo, and others. Riding a wave of preorders, production began and Mutewatch
was launched in July 2011.
About Brookstone
Brookstone is an innovative product development company and multichannel lifestyle
retailer. Brookstone operates over 200 stores nationwide and in Puerto Rico. Located in
high-traffic shopping malls and airports, the stores feature unique and innovative
consumer products. Brookstone also operates an e-commerce business that includes the
Brookstone catalog [http://www.brookstonemedia.com/eCat ] and Brookstone.com
[http://www.brookstone.com ]. Fans of Brookstone are encouraged to Like Brookstone on
Facebook [http://www.facebook.com/brookstone ], follow on Twitter
[http://www.twitter.com/brookstone.com ] and The Fancy
[http://www.thefancy.com/brookstoneinc ], and pin on Pinterest
[http://pinterest.com/mybrookstone ].
Sources
* http://eng.si.se/new-innovations-to-innovative-sweden
** http://www.cnet.com/2300-33506_1-10010505-2.html
Mutewatch
CONTACT: Contact: Andrew Rozas, Publicity Manager, andrew.rozas@mutewatch.com, +46-76-19-569-41