i'm Watch, the Smartwatch Pioneer Conquers Baselworld 2013, Launching the New 2.0 Watch
BASEL, Switzerland, April 26, 2013 /PRNewswire/ --
Digital technology makes its first worldwide entry to the world of fine watchmaking.
The Italian company i'm S.p.A. presents the first luxury smartwatch at Baselworld
launching the i'm Watch Jewel Collection, the evolution 2.0 of the watch. A revolution,
the smartwatch that changed the watch concept, designed by two young Italian businessmen,
Manuel Zanella and Massimiliano Bertolini, has become a cult for those who love
technology. For the first time in a sector mainly dealing with mechanical movements
enclosed in the noble steel cases of luxury watches, gold, silver and platinum pool with
digital technologies raising them to a new, unexpected status.
i'm Watch is the perfect link between the excellence of Italian engineering and an
indisputable style. High-quality materials and excellent manufacturing standards make it a
comfortable, durable and attractive smart-jewel to see and to wear.
Now, they are made to communicate with smartphones so that wearers can receive on
their wrist calls, text messages, e-mails, notifications, music, agenda, weather
forecasts, photos or apps as i'msport. The former allows the monitoring of your workout
performance. A compact masterpiece of technology and jewelling.
Mr. Manuel Zanella comments: "Since its early beginnings, i'm Watch has been pursuing
the pooling of a technological core with a luxury taste. This is why we created three
lines: Color, Tech and Jewel. We always believed that this item would be an absolute
revolution and represent the future of mobile technology and watchmaking evolution. And we
also believed that these three lines would identify, create, and match three different
targets. We are very proud that a company as Citigroup carried out research on a fully
Italian project, and even more that they estimated an expected business figure of
approximately 60 billion dollars."
This opens a new horizon for the watch industry. Innovation is now focusing on watches
as an attractive target of reinventions based on evolving daily requirements. Whilst a
revolution has already taken place in the field of technology creating a new considerable
market, the next future will probably be the setting of a real reconception of watches by
different brands, including the watchmaking industry.
i'm S.p.A. is the holder of the i'm Watch trademark and the product design in over 150
countries.