Adobe Announces Launch of New Creative Cloud Offerings in India

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May 13, 2013
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Adobe Announces Launch of New Creative Cloud Offerings in India

NEW DELHI, May 13, 2013 /PRNewswire/ --

    The Full Creative Cloud Offering is now Available, in Time for Customers to Enjoy
Major Updates Delivering Hundreds of new Features in the Latest Versions of Adobe's
Industry-Defining Desktop Tools

    Adobe has announced new launches of Adobe(R) Creative Cloud(TM), the company's
flagship offering for creatives. Creative Cloud for individuals and Creative Cloud for
enterprise join Creative Cloud for teams, launched in March, completing the full Adobe
Creative Cloud membership options available for sale in India. Adobe Creative Cloud is a
subscription-based service that includes more than 30 tools and services enabling
professional-grade content creation and delivery across print, web, mobile apps, video and
photography.

    Simultaneously, at Adobe MAX the Creativity Conference being held this week in Los
Angeles, the company announced a significant update to Creative Cloud, introducing
stunning versions of Adobe's next generation of desktop applications including Adobe
Photoshop(R) CC, InDesign(R) CC, Illustrator(R) CC, Dreamweaver(R) CC and Premiere(R) Pro
CC. Adobe's desktop tools, previously known as Creative Suite (CS), are now branded CC to
reflect that they are an integral part of Creative Cloud and have been reinvented to
support a more intuitive, connected way of creating. In addition, Behance, the world's
leading online creative community, is now integrated with Creative Cloud, so customers can
showcase work, get feedback on projects and gain global exposure.

    "Adobe Creative Cloud's advanced capabilities are making it a hit with the worldwide
creative community: more than a half million paid members, and well over 2 million free
members have signed up for Creative Cloud since it was launched globally in April 2012,"
said Umang Bedi, Managing Director, Adobe South Asia, "Creative Cloud is dramatically
changing how creative professionals and businesses publish finished work, and deliver
enhanced services that build and power websites, mobile apps, tablet publications, online
portfolios, and content for virtually any medium and device. Among the upgrades available
is inbuilt support for ten Indian languages in Photoshop CC and Illustrator CC, so this is
good news for creative professionals in our market."

    Popular Indian motorcyclist and photographer and one of the earliest users of Adobe
Creative Cloud in India, Sundeep Gajjar 'The Motographer' said, "Creative Cloud is a great
idea and I am using multiple products on my 23,000-km motorcycle ride across Australia
right now. I use Lightroom and Photoshop for editing and managing my photos. I also use
Dreamweaver to do small tweaks on the trip website at
http://www.theGrandAustralianRoadtrip.com. I couldn't imagine better photo management
software than Lightroom. I just can't work without it! It's got all my workflow completely
sorted."

    Adobe also announced that the company will now focus its creative software development
efforts on the Creative Cloud. While Adobe Creative Suite(R) 6 products will continue to
be supported and available for purchase, the company has no plans for future releases of
Creative Suite or other CS products. "Focusing development on Creative Cloud will not only
accelerate the rate at which Adobe can innovate but also broaden the type of innovation
the company can offer the creative community," explained Umang Bedi.

    Adobe is facilitating the transition to Creative Cloud with attractive pricing plans
and promotions for individual members, teams and enterprise customers. For more details,
visit http://www.adobe.com/in. Adobe will continue to sell licenses for all CS6
products via electronic download from adobe.com and participating resellers.

    Adobe Creative Cloud Powers Frictionless Creative Workflows

    This milestone update to Adobe Creative Cloud brings everything together in one place,
simplifying the creative process from start to finish. It gives the very latest versions
of the tools and services our customers love, coupled with more efficient ways to
collaborate and share work with the creative community.

    Core features include:

       
        - Desktop, Web and Mobile Access. Creative Cloud allows users to stay
          connected with workgroups and the creative community via their desktop, website, or
          mobile device. With Creative Cloud, your entire creative world gets its own
          centralized hub where ideas, files, fonts, settings, notifications, and team members
          are connected and organized. Join group folders to work collaboratively; track updates
          and comments to shared files; stay connected to work on Behance; get notified when app
          updates are available and download the latest updates; and access favorite colors,
          fonts and settings, wherever you are.
        - Integration With The World's Leading Creative Community. With Behance now
          integrated with Creative Cloud, members will be able to publish their own portfolios,
          follow other creatives, publish work-in-progress from within a growing number of CC
          apps and solicit feedback from the worldwide creative community. Over 1.4 million
          creatives globally are part of the Behance network.
        - Synchronize, Store, Share and Collaborate. All files and assets will be
          automatically synchronized between the desktop, cloud and mobile devices. A designer
          can take a photo on their iPad, use Photoshop Touch to refine the photo while on the
          go, then access that file, via the cloud, and use Photoshop CC on their Mac or Windows
          PC to further enhance the image. Designers can designate shared folders and invite
          others to collaborate on files. Edits are stored with version history so users can
          share their files with confidence. Individual members receive 20GB of storage.
        - Seamless Publishing. Creative Cloud members have access to the services
          necessary to publish highly personalized portfolio web sites using Behance ProSite,
          high-impact digital magazines for iPad using Digital Publishing Suite (DPS) Single
          Edition, and PhoneGap Build to create and publish mobile apps for any device. Adobe
          Typekit features an unmatched library of old-classic to new-favorite fonts for use on
          websites - and, with this update, creatives can use many of these same fonts directly
          in their desktop applications.

    New Family of CC Desktop Applications Available Exclusively to Creative Cloud Members

    Hundreds of new features are included in these latest versions of Adobe's
industry-defining desktop tools. Innovations include:

       
        - Photoshop CC, will ship with new sharpening technologies and designer
          workflow enhancements. Camera Shake Reduction removes blur from images that would have
          otherwise been lost due to camera movement. All-new Smart Sharpen makes texture and
          detail pop, and Adobe Camera Raw 8 adds even more powerful photographic controls to
          straighten and perfect images. Photoshop CC is the first Adobe desktop application to
          include the ability to post files directly to Behance from within the application,
          showcasing work immediately and integrating peer feedback into the creative process.
        - For designers, the Touch Type tool in Illustrator CC offers a new level of
          creativity with type. Move, scale, and rotate text characters knowing that it remains
          editable. This feature works with a mouse, stylus or multi-touch device. Illustrator
          also enables painting with a brush made from a photo. Art, Pattern, and Scatter
          brushes can contain raster images, so designers can create complex organic designs
          quickly, with simple brush strokes. A new, modern architecture for InDesign CC
          turbocharges performance, and in-browser editing in Adobe Muse(TM) CC - a tool for
          designers to create and publish HTML websites without writing code - allows clients to
          make edits to a published website, which can then be reviewed, approved, and updated
          by the designer.
        - For video customers, Adobe Premiere Pro CC includes dramatic new editing
          features, customizations and improvements to help editors work efficiently. Premiere
          Pro CC integrates powerful color workflows, with the addition of the Lumetri(TM) Deep
          Color Engine to easily apply rich color grading looks. A high-impact version of Adobe
          After Effects(R) CC brings motion graphics and visual effects artists more creative
          possibilities and allows them to work more easily in 3D with the new Live 3D Pipeline
          with Maxon Cinema4D integration. There are also all-new versions of Adobe SpeedGrade
          CC, Audition(R) CC, Prelude(TM) CC and Adobe Story CC Plus.
        - Web designers and developers can look forward to significant advances in
          Adobe's family of Edge tools and services. The latest Edge Animate CC lets web
          designers create animated and interactive content with amazing ease and precision,
          using native HTML, CSS and JavaScript. Adobe is also previewing a new workflow from
          Photoshop CC to Edge Reflow CC that will enable creatives to build web designs in
          Photoshop that can easily be turned into responsive web sites. Dreamweaver users can
          look forward to the most up-to-date CSS and properties via the intuitive visual
          editing tool, CSS Designer. And Adobe Flash(R) Pro CC features a modern, modular
          64-bit architecture rebuilt from the ground up to be fast and reliable.

    Membership Plans and Availability

    This major update to Creative Cloud is available in June. By signing up for Creative
Cloud today, creatives will be ready to download and use these latest cloud-enabled
innovations from Adobe as soon as they are available. Creative Cloud membership for
individuals is INR 2,700 per month based on annual membership; existing customers who own
CS3 to CS5.5 get their first year of Creative Cloud at the discounted rate of INR 1600 per
month. Promotional pricing is available for some customers, including CS6 users. Please
visit http://www.adobe.com/in/products/creativecloud.html for more information.

    Creative Cloud for teams includes everything individual members receive plus 100GB of
storage and centralized deployment and administration capabilities. Creative Cloud for
teams is priced at INR 3899 per month per seat. Existing customers, who own a volume
license of CS3 or later, get their first year of Creative Cloud for teams at the
discounted rate of INR 2230 per month per seat if they sign up before the end of August
2013.

    Adobe also announced Creative Cloud for enterprise today and special licensing
programs for government. For more details, contact http://www.adobe.com/in/purchase.

    About Adobe Systems Incorporated

    Adobe is changing the world through digital experiences. For more information, visit
http://www.adobe.com/in

    The Adobe India community can connect with the Adobe team and other creative
professionals and enthusiasts directly on Facebook for local news, updates and promotions
at http://www.facebook.com/AdobeIndia or follow @AdobeIndia on Twitter.

    Primary Media Contact: Ritu Tanwar, ritu@the-practice.net, 91-9311459660

    Secondary Media Contact: Bhawana Suri, bhawana.suri@the-practice.net,
91-9311978259

Adobe Systems Incorporated

CONTACT: PRN

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