DataCash and Redecard Launch the Most Comprehensive eCommerce Solution in Brazil

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May 30, 2013
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DataCash and Redecard Launch the Most Comprehensive eCommerce Solution in Brazil

LONDON, May 30, 2013 /PRNewswire/ --

    Redecard takes advantage of DataCash's dynamic and flexible white label payment
services to meet the specific needs of the Brazilian market

    Global payments solution provider, DataCash [http://www.datacash.com ], a MasterCard
company, today announces that it is partnering with Redecard to provide the most complete
eCommerce solution in Brazil, E-commerce Redecard. The partnership will result in a state
of the art payment solution for merchants across the entire Brazilian market.

    DataCash is providing Redecard with its secure and highly resilient payment gateway to
ensure that Redecard's merchants are able to provide consumers with an efficient and
convenient payment experience. DataCash connects multiple suppliers to its payment
platform, simplifying the payment process and facilitating interconnections between
merchants, issuing banks and Redecard itself.

    Redecard is a subsidiary of Itau, the largest bank in Latin America and one of the
largest banks globally. Itau employs over 96,000 people and has businesses across the
Americas, Asia, Middle East and Europe. In 2012 Itau's net income was around US$7 billion.

    "We have over a million clients who see us as a synonym for tradition and cutting edge
technology in payment methods. We will bring all of this experience to the 'online world'
to address all of the challenges and demands this market presents," said Marcelo Kopel,
Redecard's Executive Director.

    The product offers advanced connectivity, linking various suppliers in the payment
transaction via a single, secure and highly resilient platform. This means that merchants
who adopt E-commerce Redecard will benefit from a single system which enables them to
accept and process a wide range of payment methods, including both national and
international credit and debit cards as well as Boleto Bancario, all backed up with fraud
prevention tools and a transaction management system.

    "The Brazilian market is one of the world's most rapidly growing eCommerce markets,"
said Ajay Bhalla, president at DataCash. "DataCash's payment gateway not only meets
Redecard's specific need for a platform that can process payments from multiple sources,
but also has the flexibility to up-scale as Redecard further expands its footprint in
Brazil. Ultimately this flexibility can be offered to merchants, ensuring they are able to
meet the growing demands of the end consumer to transform the digital payments
experience."

    About DataCash

    Founded in 1996, DataCash Group Ltd (part of MasterCard Incorporated) provides
multi-channel global payment processing services and advanced fraud prevention and risk
management solutions to merchants and banks. As a global partner to some of the world's
most recognisable brands in the gaming, travel, retail and finance sectors, DataCash
combines smart thinking and an end-to-end solution to help its customers transcend the
complexities and expense associated with payment processing. Advanced technology from
DataCash enables customers to accept and process payments in over 177 currencies, from
over 45 brands across e-commerce, m-commerce channels and cardholder present channels -
with the security and confidence of tools tailored to meet exacting and expanding business
needs. DataCash customers protect their brand and reputation, enhance end-user experience
and capitalise on new global market opportunities.

    About Redecard

    Redecard, part of the Itau Unibanco group, is one of the leading accreditation
companies on the Brazilian market. Its activities include accreditation as well as
capturing, transmitting, processing and settling debit and credit card transactions. The
company also offers its clients prepayment for receivables, terminal (POS) rental,
terminal (POS) check verification, as well as capturing and processing services for
benefit cards (Voucher) and store cards (Private Label).

DataCash

CONTACT: PRESS Contact: Simon Chan, Edelman for DataCash, simon.chan@edelman.com, +44(0)20-3047-2433

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