Intersec's Loyalty Management Suite Deployed by Mauritel
PARIS, June 5, 2013 /PRNewswire/ --
Intersec to provide its Loyalty Management Suite to offer real-time contextual offers
to its subscribers
Intersec [http://www.intersec.com ], the leading provider of innovative services
platforms for telecom operators, announced today that Mauritel, a subsidiary of Maroc
Telecom, has selected Intersec [https://www.intersec.com ] to provide real-time promotions
for targeted subscribers based on analysis of actual usage patterns. The solution will
enable Mauritel to deliver contextual promotions and services based on their subscribers'
actual usage, behavior and preferences.
Yann Chevalier, CEO at Intersec [https://www.intersec.com ], said: "In a world now
obsessed with Big Data, customer insight has never been more valuable in the Telco sector,
particularly on markets with a vast majority of prepaid subscribers such as Mauritania. As
a result, Mauritel were looking at new ways to collect and analyse the data of their
subscribers, and use this to build a valuable profile of the individual, their
preferences, habits and lifestyle. We answer operator's needs when it comes to real-time
customer knowledge enrichment, event-driven marketing and multi-channel engagement, and
look forward to continuing to build on this successful relationship with Mauritel."
ABOUT INTERSEC
Intersec [https://www.intersec.com ] is the leading software vendor enabling telecom
operators to derive value from their network big data and to facilitate services
innovation. Through its disruptive technology, Intersec [https://www.intersec.com ]
solutions empower MNOs with real-time customer value management, mass scale LBS
monetization and augmented messaging profitability. Acclaimed by 60+ MNOs, Intersec
[https://www.intersec.com ] technology enhances the experience of several hundred million
subscribers worldwide and manages over a billion of smart events day after day.