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RRsat to Distribute MiCasa Network to North America, Mexico and Central America
Solution Will Enable MiCasa Network to Reach More Than 50 Million Households in the U.S., Canada, Mexico and Central America
AIRPORT CITY BUSINESS PARK, Israel, June 10, 2013 /PRNewswire/ --
RRsat Global Communications Network Ltd [http://www.rrsat.com ]. (NASDAQ: RRST), a
leading provider of comprehensive digital content management and global distribution
services to the television and radio broadcasting industry, announced today that it will
distribute the MiCasa Network, a new provider of bilingual and bicultural entertainment
and music programming for Hispanic and Latino communities in the U.S., to thousands of
cable head-ends across the US, Canada, Mexico and Central America. According to the
long-term agreement signed today with the MCB Network Corp [http://www.mcbntv.com ], which
broadcasts the MiCasa Network, RRsat will begin distributing the channel on July 1, 2013.
The goal of the agreement is to enable viewers throughout the U.S., Canada, Mexico,
and Central America to access MiCasa's programming. The RRsat broadcast solution for
MiCasa Network utilizes a dedicated fiber that connects MCB Network's Houston, Texas
studio to RRsat facilities in Hawley, Pennsylvania. From the Hawley facility, the channel
is uplinked to RRsat's C-band platform on the Galaxy 23 satellite positioned over North
America, enabling MiCasa to reach thousands of cable head-ends, which serve over 50
million households throughout North and Central America, Canada and Mexico.
Johnathan Gwyn, Chief Executive Officer of MCB Network Corp, said, "We are committed
to bringing the MiCasa Network to all corners of the globe and becoming the best Hispanic
American network in the world. We are excited to be working with RRsat, which offers
comprehensive distribution solutions that can help us achieve that goal."
"Increasingly, networks are looking to target viewers around the world, rather than in
specific countries, and RRsat is pleased that MCB Network chose to partner with us to
achieve this important goal," said Ohad Har-Lev, President RRsat America Global
Communications Network Inc. "We are committed to helping MCB bring the MiCasa Network to
millions of viewers in the United States, Central America and beyond using RRsat
solutions.We look forward to working with MCB Network Corp to help them maximize the
number of viewers they reach worldwide with high quality broadcasts."
About MCB Network Corp
MCB Network Corp, broadcasting as MiCasa Network, will be a leading source for
bilingual and bicultural entertainment and music for Hispanics and Latinos. The network
will air national and international bilingual sitcoms, music, interview shows, standup
comedy and cinematic features. MCBN also produces original programming in its Houston,
Texas studio. MiCasa Network offers family-friendly programming that touches the heart and
soul of Hispanic Americans in urban and rural markets. With U.S. Hispanic buying power
nearing $1.3 trillion, this market is the new entertainment frontier. It is MCBN's goal to
capitalize on this major opportunity and to serve and represent this significant and
growing community. MCBN is currently negotiating agreements for distribution of the MiCasa
Network by many cable and satellite operators in the United States and Mexico.
Visit the company's website http://www.mcbntv.com
About RRsat Global Communications Network Ltd.
RRsat Global Communications Network Ltd. (NASDAQ: RRST) provides global, end-to-end,
content management and distribution services to the rapidly expanding television and radio
broadcasting industries, covering more than 150 countries. Through its RRsat Global
Network, composed of satellite and terrestrial fiber optic capacity and the public
Internet, RRsat provides high-quality and flexible global distribution services 24/7 to
more than 630 channels reaching multiplatform operators, Internet TV and direct-to-home
viewers worldwide and also offers occasional use services for sports, news and events with
a fleet of flyaways and over 10 transportable satellite news gathering services (SNG)
units. More than 130 television and radio channels use RRsat's advanced production and
playout centers comprising comprehensive media asset management services. Visit the
company's website http://www.rrsat.com
Information in this press release concerning MCB Network Corp is based on information
provided by MCB Network Corp and has not been independently verified by RRsat.
Safe Harbor Statement
This press release contains forward looking statements within the meaning of Section
27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange
Act of 1934, as amended, including statements regarding (i) our ability to consummate the
transaction in a timely manner, or at all, (ii) our ability to successfully integrate the
acquired assets, (iii) the growth of our business in the United States and elsewhere,(iv)
the growth of our OU business, (v), our ability to build a stronger local presence in the
North American region (vi) our expectation to expand our client base and sell additional
services to our existing client base, and (vii) our ability to report future successes.
These forward-looking statements involve known and unknown risks and uncertainties and are
based on current expectations, assumptions, estimates and projections about the companies
and the industry as of the date of this press release. We undertake no obligation to
update forward-looking statements to reflect subsequent occurring events or circumstances,
or to changes in our expectations, except as may be required by law. Forward-looking
statements are subject to risks and uncertainties that may cause actual results to differ
materially from those contemplated by the forward-looking statements, including the risks
indicated in our filings with the Securities and Exchange Commission (SEC). For more
details, please refer to our SEC filings and the amendments thereto, including our Annual
Report on Form 20-F for the year ended December 31, 2012 and our Current Reports on Form
6-K.
Company Contact Information:
Miki Hakak, Head of Marketing
Tel: +972-3-9280808
marketing@RRsat.com
Investor Relations Contacts:
Hayden/MS-IR LLC
Brett Maas/ Miri Segal-Scharia
+1-646-536-7331/ +1-917-607-8654
Brett@haydenir.com / msegal@ms-ir.com
RRSat Global Communications Network Ltd
RRsat to Distribute MiCasa Network to North America, Mexico and Central America
Solution Will Enable MiCasa Network to Reach More Than 50 Million Households in the U.S., Canada, Mexico and Central America
AIRPORT CITY BUSINESS PARK, Israel, June 10, 2013 /PRNewswire/ --
RRsat Global Communications Network Ltd [http://www.rrsat.com ]. (NASDAQ: RRST), a
leading provider of comprehensive digital content management and global distribution
services to the television and radio broadcasting industry, announced today that it will
distribute the MiCasa Network, a new provider of bilingual and bicultural entertainment
and music programming for Hispanic and Latino communities in the U.S., to thousands of
cable head-ends across the US, Canada, Mexico and Central America. According to the
long-term agreement signed today with the MCB Network Corp [http://www.mcbntv.com ], which
broadcasts the MiCasa Network, RRsat will begin distributing the channel on July 1, 2013.
The goal of the agreement is to enable viewers throughout the U.S., Canada, Mexico,
and Central America to access MiCasa's programming. The RRsat broadcast solution for
MiCasa Network utilizes a dedicated fiber that connects MCB Network's Houston, Texas
studio to RRsat facilities in Hawley, Pennsylvania. From the Hawley facility, the channel
is uplinked to RRsat's C-band platform on the Galaxy 23 satellite positioned over North
America, enabling MiCasa to reach thousands of cable head-ends, which serve over 50
million households throughout North and Central America, Canada and Mexico.
Johnathan Gwyn, Chief Executive Officer of MCB Network Corp, said, "We are committed
to bringing the MiCasa Network to all corners of the globe and becoming the best Hispanic
American network in the world. We are excited to be working with RRsat, which offers
comprehensive distribution solutions that can help us achieve that goal."
"Increasingly, networks are looking to target viewers around the world, rather than in
specific countries, and RRsat is pleased that MCB Network chose to partner with us to
achieve this important goal," said Ohad Har-Lev, President RRsat America Global
Communications Network Inc. "We are committed to helping MCB bring the MiCasa Network to
millions of viewers in the United States, Central America and beyond using RRsat
solutions.We look forward to working with MCB Network Corp to help them maximize the
number of viewers they reach worldwide with high quality broadcasts."
About MCB Network Corp
MCB Network Corp, broadcasting as MiCasa Network, will be a leading source for
bilingual and bicultural entertainment and music for Hispanics and Latinos. The network
will air national and international bilingual sitcoms, music, interview shows, standup
comedy and cinematic features. MCBN also produces original programming in its Houston,
Texas studio. MiCasa Network offers family-friendly programming that touches the heart and
soul of Hispanic Americans in urban and rural markets. With U.S. Hispanic buying power
nearing $1.3 trillion, this market is the new entertainment frontier. It is MCBN's goal to
capitalize on this major opportunity and to serve and represent this significant and
growing community. MCBN is currently negotiating agreements for distribution of the MiCasa
Network by many cable and satellite operators in the United States and Mexico.
Visit the company's website http://www.mcbntv.com
About RRsat Global Communications Network Ltd.
RRsat Global Communications Network Ltd. (NASDAQ: RRST) provides global, end-to-end,
content management and distribution services to the rapidly expanding television and radio
broadcasting industries, covering more than 150 countries. Through its RRsat Global
Network, composed of satellite and terrestrial fiber optic capacity and the public
Internet, RRsat provides high-quality and flexible global distribution services 24/7 to
more than 630 channels reaching multiplatform operators, Internet TV and direct-to-home
viewers worldwide and also offers occasional use services for sports, news and events with
a fleet of flyaways and over 10 transportable satellite news gathering services (SNG)
units. More than 130 television and radio channels use RRsat's advanced production and
playout centers comprising comprehensive media asset management services. Visit the
company's website http://www.rrsat.com
Information in this press release concerning MCB Network Corp is based on information
provided by MCB Network Corp and has not been independently verified by RRsat.
Safe Harbor Statement
This press release contains forward looking statements within the meaning of Section
27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange
Act of 1934, as amended, including statements regarding (i) our ability to consummate the
transaction in a timely manner, or at all, (ii) our ability to successfully integrate the
acquired assets, (iii) the growth of our business in the United States and elsewhere,(iv)
the growth of our OU business, (v), our ability to build a stronger local presence in the
North American region (vi) our expectation to expand our client base and sell additional
services to our existing client base, and (vii) our ability to report future successes.
These forward-looking statements involve known and unknown risks and uncertainties and are
based on current expectations, assumptions, estimates and projections about the companies
and the industry as of the date of this press release. We undertake no obligation to
update forward-looking statements to reflect subsequent occurring events or circumstances,
or to changes in our expectations, except as may be required by law. Forward-looking
statements are subject to risks and uncertainties that may cause actual results to differ
materially from those contemplated by the forward-looking statements, including the risks
indicated in our filings with the Securities and Exchange Commission (SEC). For more
details, please refer to our SEC filings and the amendments thereto, including our Annual
Report on Form 20-F for the year ended December 31, 2012 and our Current Reports on Form
6-K.
Company Contact Information:
Miki Hakak, Head of Marketing
Tel: +972-3-9280808
marketing@RRsat.com
Investor Relations Contacts:
Hayden/MS-IR LLC
Brett Maas/ Miri Segal-Scharia
+1-646-536-7331/ +1-917-607-8654
Brett@haydenir.com / msegal@ms-ir.com
RRSat Global Communications Network Ltd