Fitbit Announces New Wristband Activity Tracker - the Fitbit Flex
Poster: SySAdmin
Posted on June 11, 2013 at 11:07:01 PM
Fitbit Announces New Wristband Activity Tracker - the Fitbit Flex
DUBAI, UAE, June 12, 2013 /PRNewswire/ --
Combines Fitbit wireless and Bluetooth 4.0 expertise with a flexible
wristband, comfortable to wear all day and night
Fitbit [http://www.fitbit.com/home ], the leading innovator and market leader in the
growing Connected Health & Fitness category, introduces the Fitbit Flex
[http://www.fitbit.com/store ](TM) Wireless Activity + Sleep Wristband. Flex
[http://www.fitbit.com/flex ] is the first and only wristband on the market to sync with
Bluetooth 4.0 - which means more flexibility when you want to check your stats. By
combining its expertise in building high performance wireless connected devices with a
flexible, comfortable wristband format, Fitbit plans to accelerate the category growth by
becoming the first and only brand to offer a clip and wristband tracker option.
Fitbit Flex is a slim, stylish activity and sleep tracking wristband that's with you
all the time and helps make fitness part of your everyday lifestyle. The new Fitbit Flex
tracks steps taken, distance travelled, and calories burned, encouraging you to walk more
and do more through bright LED indicator lights on the wristband that give you immediate
feedback on your progress toward a goal throughout the day. It also tracks how long and
how well you sleep, allowing you to learn how to sleep better.
Flex uses Bluetooth 4.0 to sync your data automatically to your Fitbit dashboard using
select iPhone, iPad and Android devices [http://www.fitbit.com/product/mobile/iphone ], or
your computer - no buttons to push, nothing to plug in. With Flex, your smartphone or
tablet become your dashboard, giving you access to Fitbit's rich graphs and tools
(leaderboard, badges, etc.) on the go to keep you motivated throughout the day. By adding
a wristband tracker to its activity tracker portfolio, Fitbit offers everyone more ways to
wear their trackers, and more ways to fit them more seamlessly into their everyday
lifestyle.
"People are becoming more aware of the significant health benefits that come from
moving more throughout the day. Fitbit has proven expertise in providing a great
experience that will actually get people to move more each day - this is done with our
easy-to-understand graphs and charts, ability to set daily goals and compete with friends
and family," says James Park, CEO and co-founder of Fitbit. "We're aware that there is no
'one size fits all' option in fitness, so Fitbit wants to offer the widest variety on the
market. When we saw that we could bring our knowledge to a wristband format done right, we
had to create the new Flex."
FitbitFlex (AED 529) will be available in the Middle East from June 2013 in Virgin
megastores, Adventure HQ, Stadium Sports Store, IQ, I Style, Mobily(KSA), Soccer Scene, Go
Sports Qatar, Galaxy Sports Qatar, Xcite stores(Kuwait).
Unforgettable Wristband Design
The slim and stylish Flex is comfortable to wear all day, motivating you to achieve
your daily fitness goals. Flex's indicator lights will illuminate as you hit 20%
increments of reaching a goal(such as walking 10K steps). Flex comes in four great colors
and you can even switch bands to match your mood or help make fitness part of your
lifestyle.
Fitbit Flex features and benefits include:
- Know your stats: Tracks steps, distance, calories burned, and active
minutes
- Getting good ZZZs: Tracks quality of sleep (# of hours, how many times you
wake up, sleep efficiency index)and usesa silent alarm that vibrates to wake you up
gently
- First and only wristband to: Sync to select mobile devices via Bluetooth 4.0
(first all-day wristband tracker to offer this capability). It also syncs wirelessly
and automatically to your computer.
- Multi-platform: Syncs to select iPhone and, now, select Android devices. With
select NFC -enabled Android devices, you can also now tap your device to automatically
launch your Fitbit stats.
- With you all the time: Comfortable enough to wear all day. Water-resistant.
Wear it in the shower.
- Match your mood or personality: Flexible, interchangeable tracker with a
variety of colorful wristbands (Black, Slate, Teal, Tangerine)
- Rich mobile and online offerings: iPhone and Android App and Online
tools-shows activity charts, leaderboards and more. Set goals, view progress and earn
badges.
- Social motivation: Connect with friends and family for support or friendly
competition
- Even more health and fitness tools: Log food, weight and more on Fitbit's
website or apps
Flex to Sync Through Bluetooth 4.0 for select iPhone and Android Devices
Flex is the first all-day wristband tracker with Bluetooth 4.0 connectivity, so it can
wirelessly and automatically sync your stats to select Apple and Android devices. Fitbit
is also updating its Android app with NFC tap capability on NFC-enabled Bluetooth phones.
Using the Fitbit mobile app [http://www.fitbit.com/product/mobile/iphone ]s, you can set a
goal, see stats updated, and track your progress when you are on the go. And because you
can sync wirelessly throughout the day, you can also receive notifications on your phone
when you are close to your goals to keep you motivated and, when you meet your goals, to
celebrate your achievements.
RichSocial and Mobile Platform for Motivation and On-the-Go Stats
Like all Fitbit trackers, you can also sync your data to your online account through
your computer with an included Bluetooth 4.0 USB dongle. Whether online or on a mobile
device, you can see graphs, earn activity badges, set up a friendly competition with
friends and family, and log food or other work-outs. These tools encourage you to stay
active and keep you motivated. You can even compete on the Fitbit leaderboard that
refreshes throughout the day for moment-to-moment inspiration. If you're more
self-motivated, you can earn badges for daily or lifetime achievements.
Fitbit also integrates with many popular health and fitness apps, including Endomondo,
LoseIt, MapMyFitness, MyFitnessPal and Sparkpeople, to allow users to share data from
their favorite apps.
Android Syncing
More news! Not only is Fitbit the only player in the personal connected health and
fitness device space to offer an Android app, it also will be the first to offer Bluetooth
4.0 syncing capabilities to select Android devices, coming late in January/early February.
Owners of the Fitbit One, Zip and now Flex will be able to track their progress on select
Android phones. The updated Android app will be compatible with the Samsung Galaxy SIII
and Samsung Note II. More devices will be available soon.
This new development emphasizes Fitbit's investment in multiplatform mobility. Earlier
this month, Fitbit released an app built specifically for the Microsoft Surface Tablet.
Rapidly Growing Product Line and Company Growth
Fitbit Flex follows on the successful launches of three Fitbit products within the
last year: the Fitbit Aria Wi-Fi Smart Scale, Fitbit Zip and Fitbit One Wireless Activity
+ Sleep Trackers. Fitbit products are carried in over 10,000 U.S. retailer stores, and
sold internationally, in countries like Canada, Spain, UK, France, Germany, Australia and
New Zealand.
About Fitbit
Founded in 2007 in San Francisco, Calif., Fitbit is dedicated to designing tools and
experiences that fit seamlessly into people's lives. Fitbit offers the insights and
encouragement to make smart choices and to see how small, everyday changes add up to big
results. The Fitbit Zip and Fitbit One are the leading wireless fitness trackers in the
market, while its Aria Wi-Fi Smart Scale is a top-selling connected weight scale. Fitbit
has distribution at leading U.S. retailers such as Apple, Amazon, AT&T, Best Buy,
Brookstone, Radio Shack, REI, Verizon and Target. Fitbit products are sold in the U.S.,
Canada, the EU, New Zealand and Australia. Fitbit is funded by the Foundry Group, True
Ventures and SoftTech VC. For more information please visit http://www.Fitbit.com or
connect with us on Facebook or Twitter.
Media inquiries & images
Sam Armitage
+971506957906
Sam@8pointmedia.net
Fitbit
DUBAI, UAE, June 12, 2013 /PRNewswire/ --
Combines Fitbit wireless and Bluetooth 4.0 expertise with a flexible
wristband, comfortable to wear all day and night
Fitbit [http://www.fitbit.com/home ], the leading innovator and market leader in the
growing Connected Health & Fitness category, introduces the Fitbit Flex
[http://www.fitbit.com/store ](TM) Wireless Activity + Sleep Wristband. Flex
[http://www.fitbit.com/flex ] is the first and only wristband on the market to sync with
Bluetooth 4.0 - which means more flexibility when you want to check your stats. By
combining its expertise in building high performance wireless connected devices with a
flexible, comfortable wristband format, Fitbit plans to accelerate the category growth by
becoming the first and only brand to offer a clip and wristband tracker option.
Fitbit Flex is a slim, stylish activity and sleep tracking wristband that's with you
all the time and helps make fitness part of your everyday lifestyle. The new Fitbit Flex
tracks steps taken, distance travelled, and calories burned, encouraging you to walk more
and do more through bright LED indicator lights on the wristband that give you immediate
feedback on your progress toward a goal throughout the day. It also tracks how long and
how well you sleep, allowing you to learn how to sleep better.
Flex uses Bluetooth 4.0 to sync your data automatically to your Fitbit dashboard using
select iPhone, iPad and Android devices [http://www.fitbit.com/product/mobile/iphone ], or
your computer - no buttons to push, nothing to plug in. With Flex, your smartphone or
tablet become your dashboard, giving you access to Fitbit's rich graphs and tools
(leaderboard, badges, etc.) on the go to keep you motivated throughout the day. By adding
a wristband tracker to its activity tracker portfolio, Fitbit offers everyone more ways to
wear their trackers, and more ways to fit them more seamlessly into their everyday
lifestyle.
"People are becoming more aware of the significant health benefits that come from
moving more throughout the day. Fitbit has proven expertise in providing a great
experience that will actually get people to move more each day - this is done with our
easy-to-understand graphs and charts, ability to set daily goals and compete with friends
and family," says James Park, CEO and co-founder of Fitbit. "We're aware that there is no
'one size fits all' option in fitness, so Fitbit wants to offer the widest variety on the
market. When we saw that we could bring our knowledge to a wristband format done right, we
had to create the new Flex."
FitbitFlex (AED 529) will be available in the Middle East from June 2013 in Virgin
megastores, Adventure HQ, Stadium Sports Store, IQ, I Style, Mobily(KSA), Soccer Scene, Go
Sports Qatar, Galaxy Sports Qatar, Xcite stores(Kuwait).
Unforgettable Wristband Design
The slim and stylish Flex is comfortable to wear all day, motivating you to achieve
your daily fitness goals. Flex's indicator lights will illuminate as you hit 20%
increments of reaching a goal(such as walking 10K steps). Flex comes in four great colors
and you can even switch bands to match your mood or help make fitness part of your
lifestyle.
Fitbit Flex features and benefits include:
- Know your stats: Tracks steps, distance, calories burned, and active
minutes
- Getting good ZZZs: Tracks quality of sleep (# of hours, how many times you
wake up, sleep efficiency index)and usesa silent alarm that vibrates to wake you up
gently
- First and only wristband to: Sync to select mobile devices via Bluetooth 4.0
(first all-day wristband tracker to offer this capability). It also syncs wirelessly
and automatically to your computer.
- Multi-platform: Syncs to select iPhone and, now, select Android devices. With
select NFC -enabled Android devices, you can also now tap your device to automatically
launch your Fitbit stats.
- With you all the time: Comfortable enough to wear all day. Water-resistant.
Wear it in the shower.
- Match your mood or personality: Flexible, interchangeable tracker with a
variety of colorful wristbands (Black, Slate, Teal, Tangerine)
- Rich mobile and online offerings: iPhone and Android App and Online
tools-shows activity charts, leaderboards and more. Set goals, view progress and earn
badges.
- Social motivation: Connect with friends and family for support or friendly
competition
- Even more health and fitness tools: Log food, weight and more on Fitbit's
website or apps
Flex to Sync Through Bluetooth 4.0 for select iPhone and Android Devices
Flex is the first all-day wristband tracker with Bluetooth 4.0 connectivity, so it can
wirelessly and automatically sync your stats to select Apple and Android devices. Fitbit
is also updating its Android app with NFC tap capability on NFC-enabled Bluetooth phones.
Using the Fitbit mobile app [http://www.fitbit.com/product/mobile/iphone ]s, you can set a
goal, see stats updated, and track your progress when you are on the go. And because you
can sync wirelessly throughout the day, you can also receive notifications on your phone
when you are close to your goals to keep you motivated and, when you meet your goals, to
celebrate your achievements.
RichSocial and Mobile Platform for Motivation and On-the-Go Stats
Like all Fitbit trackers, you can also sync your data to your online account through
your computer with an included Bluetooth 4.0 USB dongle. Whether online or on a mobile
device, you can see graphs, earn activity badges, set up a friendly competition with
friends and family, and log food or other work-outs. These tools encourage you to stay
active and keep you motivated. You can even compete on the Fitbit leaderboard that
refreshes throughout the day for moment-to-moment inspiration. If you're more
self-motivated, you can earn badges for daily or lifetime achievements.
Fitbit also integrates with many popular health and fitness apps, including Endomondo,
LoseIt, MapMyFitness, MyFitnessPal and Sparkpeople, to allow users to share data from
their favorite apps.
Android Syncing
More news! Not only is Fitbit the only player in the personal connected health and
fitness device space to offer an Android app, it also will be the first to offer Bluetooth
4.0 syncing capabilities to select Android devices, coming late in January/early February.
Owners of the Fitbit One, Zip and now Flex will be able to track their progress on select
Android phones. The updated Android app will be compatible with the Samsung Galaxy SIII
and Samsung Note II. More devices will be available soon.
This new development emphasizes Fitbit's investment in multiplatform mobility. Earlier
this month, Fitbit released an app built specifically for the Microsoft Surface Tablet.
Rapidly Growing Product Line and Company Growth
Fitbit Flex follows on the successful launches of three Fitbit products within the
last year: the Fitbit Aria Wi-Fi Smart Scale, Fitbit Zip and Fitbit One Wireless Activity
+ Sleep Trackers. Fitbit products are carried in over 10,000 U.S. retailer stores, and
sold internationally, in countries like Canada, Spain, UK, France, Germany, Australia and
New Zealand.
About Fitbit
Founded in 2007 in San Francisco, Calif., Fitbit is dedicated to designing tools and
experiences that fit seamlessly into people's lives. Fitbit offers the insights and
encouragement to make smart choices and to see how small, everyday changes add up to big
results. The Fitbit Zip and Fitbit One are the leading wireless fitness trackers in the
market, while its Aria Wi-Fi Smart Scale is a top-selling connected weight scale. Fitbit
has distribution at leading U.S. retailers such as Apple, Amazon, AT&T, Best Buy,
Brookstone, Radio Shack, REI, Verizon and Target. Fitbit products are sold in the U.S.,
Canada, the EU, New Zealand and Australia. Fitbit is funded by the Foundry Group, True
Ventures and SoftTech VC. For more information please visit http://www.Fitbit.com or
connect with us on Facebook or Twitter.
Media inquiries & images
Sam Armitage
+971506957906
Sam@8pointmedia.net
Fitbit