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Introducing Sony SmartWatch 2 -- the World's First Water-Resistant Smartwatch with NFC Connectivity*
MOBILE ASIA EXPO
SHANGHAI, June 25, 2013 /PRNewswire/ -- 
-- A multi-functional message notification device, Android
app interface and music remote, all in a sleek and
water-resistant design
-- Combines Sony's technology and design expertise with
one-touch connectivity and premium build quality
-- Next-generation Sony SmartWatch offers improved
performance, intuitive interface and standalone
capability
-- Reaffirms Sony's leadership in smartwatch and wearable
technology segment**
Sony Mobile Communications ("Sony Mobile") today introduces Sony SmartWatch 2 SW2, the most advanced smartwatch available*.
Sony SmartWatch 2 is a second screen for your Android smartphone ( http://www.sonymobile.com/global-en/products/phones/xperia-z-ultra/?utm_source=sactive&utm_medium=pressrelease&utm_campaign=xperiazultra ) that, as well as enhancing existing phone functionality, offers unique new benefits. Combining form and function in a sleek design, it serves as a multi-functional watch, notifier, Android app interface and phone remote( http://www.sonymobile.com/global-en/products/accessories/smartwatch-2-sw2/?utm_source=sactive&utm_medium=pressrelease&utm_campaign=smartwatch2 ) control, all-in-one.
Openness with Android
App expandability is key to Sony SmartWatch 2. It can be personalised with more dedicated apps than any other smartwatch* to seamlessly suit your needs, whether you are on the go, keeping active, in business meetings or simply at home.
Download a host of SmartWatch apps and experience a range of unique functions - many of which can even be enjoyed without ever needing to reach for your phone:
-- Handle your calls by a simple touch of your wrist
-- Take a photo remotely from your SmartWatch, using a
smart camera app
-- Control your presentations remotely using Presentation
Pal
-- Taking a run or on the bike? Select a mapping app on
SmartWatch to check your route with a quick glance at
your wrist
-- Read previously downloaded e-mails when not connected to
your phone
-- Use lifestyle apps like Runtastic to map and instantly
track your fitness activities on the go
-- Quickly and easily adjust the tracks and volume on your
music player, without ever taking your phone from your
pocket
SmartWatch 2 is also both sleek and reassuringly robust thanks to its water and dust resistant design, giving you the freedom to enjoy it on the beach or simply on the go - come rain or shine.
An increasing market in wearable tech
A typical smartphone user reaches for their phone many times a day to read messages, check the time, view and make social media updates, use their favourite apps, take photos, listen to music and play mobile games. SmartWatch 2 addresses this need by offering you a convenient touch screen device so you no longer need to remove your phone from your pocket or bag.
"Sony is the proud leader in the smartwatch market** since introducing our first Bluetooth watch in 2007," says Stefan K Persson, Head of Companion Products at Sony Mobile Communications.
"Competitors are only now launching first generation devices, while we are already launching a 3rd generation device with all the insight gained from over half a million customers combined with Sony's wealth of technology expertise to create the best ever smartwatch experience.
"The future of wearable devices is incredibly bright with analyst research predicting 41 million 'smart' watches will be sold by 2016," continues Persson. "We have over 200 unique apps dedicated for Sony SmartWatch with over one million downloads to date and we are continuing to work with our strong developer network to deliver ever more compelling smartwatch experiences."
The best of Sony in a SmartWatch
If you use Android, on either smartphone or tablet, Sony SmartWatch 2 is your ideal smartwatch partner.
It's easy and convenient to access notifications from your wrist such as messages, calls, email, Facebook(TM)/Twitter(TM), Calendar, or use it as a remote for your Walkman(TM) or other digital media player. This wireless accessory is ideal for pairing with large-screen devices, such as the newly announced Xperia(TM) Z Ultra, in situations which call for discrete usage.
SmartWatch 2 introduces new features as a natural successor to the current Sony SmartWatch such as NFC connectivity( http://www.sonymobile.com/global-en/products/accessories/smartwatch-2-sw2/specifications/?utm_source=sactive&utm_medium=pressrelease&utm_campaign=smartwatch2 ) for one-touch pairing, stunning premium design and a range of technologies including higher resolution for sharper viewing, better visibility even in sunlight, longer battery stamina, more intuitive interface, standalone watch functionality and a wide range of pre-installed and recommended apps.
When not connected to your phone, SmartWatch 2 works as a standalone digital watch. Read previously received notifications, access the time, set your alarm or even use as a light when searching for your keys.
SmartWatch 2 can also be personalised with any standard 24mm wristband and new Sony watchstraps will soon be available for further expression of your personal style.
Using groundbreaking design, Sony continues to introduce new technologies and has the largest range of NFC accessories available from wireless headsets( http://www.sonymobile.com/global-en/products/accessories/Stereo-Bluetooth-Headset-SBH50/?utm_source=sactive&utm_medium=pressrelease&utm_campaign=stereobluetoothheadsetsbh50 ) to portable speakers( http://www.sonymobile.com/global-en/products/accessories/wireless-speaker-srs-btv5/?utm_source=sactive&utm_medium=pressrelease&utm_campaign=wirelessspeakersrsbtv5 ), TVs, SmartTags and SmartWatch.
Key features for Sony SmartWatch 2
-- Screen brightness (sunlight readable)
-- Longest battery life for a smartwatch* (battery level
indicator shows low battery warning)
-- Water-resistant (IP57)
-- Easy setup (NFC pairing and connecting)
-- Standalone watch functionality
-- Standard micro USB cable for charging
-- User interface similar to Android UI so it is more
intuitive
-- Bigger screen with higher resolution (1.6 inch, 220 x
176 pixels)
-- High quality materials (aluminium body and stainless
steel wristband)
-- Extended compatibility (works with most Android phones)
-- Swappable wristbands - personalise with any standard
24mm strap
Sony SmartWatch 2 SW2 will be available worldwide from September 2013.
For all the latest news, views and info on Sony Xperia products, follow @SonyMobileNews( http://twitter.com/SonyMobileNews ) on Twitter.
[*]Specifications verified by Strategy Analytics, as of 21st June 2013 the Sony SmartWatch is the world's first smartwatch with NFC, the most versatile smartwatch, has more apps than any other smartwatch, has the longest battery time for a smartwatch.
[**]Verified by Strategy Analytics, as of 21st June 2013, Sony is the leader in the smartwatch category.
For the full media kit and detailed specifications, please visit:
http://blogs.sonymobile.com/wp-content/uploads/2013/06/SmartWatch_2_press_release.pdf
FOR MEDIA INFORMATION PLEASE CONTACT:
For more information, images and videos please visit: http://www.sonymobile.com/pressreleasesSony Mobile Communications, Global Communications & PR department
General Press: +44-(0)208-762-5858
SOURCE Sony Mobile Communications
Sony Mobile Communications
Introducing Sony SmartWatch 2 -- the World's First Water-Resistant Smartwatch with NFC Connectivity*
MOBILE ASIA EXPO
SHANGHAI, June 25, 2013 /PRNewswire/ -- 
-- A multi-functional message notification device, Android
app interface and music remote, all in a sleek and
water-resistant design
-- Combines Sony's technology and design expertise with
one-touch connectivity and premium build quality
-- Next-generation Sony SmartWatch offers improved
performance, intuitive interface and standalone
capability
-- Reaffirms Sony's leadership in smartwatch and wearable
technology segment**
Sony Mobile Communications ("Sony Mobile") today introduces Sony SmartWatch 2 SW2, the most advanced smartwatch available*.
Sony SmartWatch 2 is a second screen for your Android smartphone ( http://www.sonymobile.com/global-en/products/phones/xperia-z-ultra/?utm_source=sactive&utm_medium=pressrelease&utm_campaign=xperiazultra ) that, as well as enhancing existing phone functionality, offers unique new benefits. Combining form and function in a sleek design, it serves as a multi-functional watch, notifier, Android app interface and phone remote( http://www.sonymobile.com/global-en/products/accessories/smartwatch-2-sw2/?utm_source=sactive&utm_medium=pressrelease&utm_campaign=smartwatch2 ) control, all-in-one.
Openness with Android
App expandability is key to Sony SmartWatch 2. It can be personalised with more dedicated apps than any other smartwatch* to seamlessly suit your needs, whether you are on the go, keeping active, in business meetings or simply at home.
Download a host of SmartWatch apps and experience a range of unique functions - many of which can even be enjoyed without ever needing to reach for your phone:
-- Handle your calls by a simple touch of your wrist
-- Take a photo remotely from your SmartWatch, using a
smart camera app
-- Control your presentations remotely using Presentation
Pal
-- Taking a run or on the bike? Select a mapping app on
SmartWatch to check your route with a quick glance at
your wrist
-- Read previously downloaded e-mails when not connected to
your phone
-- Use lifestyle apps like Runtastic to map and instantly
track your fitness activities on the go
-- Quickly and easily adjust the tracks and volume on your
music player, without ever taking your phone from your
SmartWatch 2 is also both sleek and reassuringly robust thanks to its water and dust resistant design, giving you the freedom to enjoy it on the beach or simply on the go - come rain or shine.
An increasing market in wearable tech
A typical smartphone user reaches for their phone many times a day to read messages, check the time, view and make social media updates, use their favourite apps, take photos, listen to music and play mobile games. SmartWatch 2 addresses this need by offering you a convenient touch screen device so you no longer need to remove your phone from your pocket or bag.
"Sony is the proud leader in the smartwatch market** since introducing our first Bluetooth watch in 2007," says Stefan K Persson, Head of Companion Products at Sony Mobile Communications.
"Competitors are only now launching first generation devices, while we are already launching a 3rd generation device with all the insight gained from over half a million customers combined with Sony's wealth of technology expertise to create the best ever smartwatch experience.
"The future of wearable devices is incredibly bright with analyst research predicting 41 million 'smart' watches will be sold by 2016," continues Persson. "We have over 200 unique apps dedicated for Sony SmartWatch with over one million downloads to date and we are continuing to work with our strong developer network to deliver ever more compelling smartwatch experiences."
The best of Sony in a SmartWatch
If you use Android, on either smartphone or tablet, Sony SmartWatch 2 is your ideal smartwatch partner.
It's easy and convenient to access notifications from your wrist such as messages, calls, email, Facebook(TM)/Twitter(TM), Calendar, or use it as a remote for your Walkman(TM) or other digital media player. This wireless accessory is ideal for pairing with large-screen devices, such as the newly announced Xperia(TM) Z Ultra, in situations which call for discrete usage.
SmartWatch 2 introduces new features as a natural successor to the current Sony SmartWatch such as NFC connectivity( http://www.sonymobile.com/global-en/products/accessories/smartwatch-2-sw2/specifications/?utm_source=sactive&utm_medium=pressrelease&utm_campaign=smartwatch2 ) for one-touch pairing, stunning premium design and a range of technologies including higher resolution for sharper viewing, better visibility even in sunlight, longer battery stamina, more intuitive interface, standalone watch functionality and a wide range of pre-installed and recommended apps.
When not connected to your phone, SmartWatch 2 works as a standalone digital watch. Read previously received notifications, access the time, set your alarm or even use as a light when searching for your keys.
SmartWatch 2 can also be personalised with any standard 24mm wristband and new Sony watchstraps will soon be available for further expression of your personal style.
Using groundbreaking design, Sony continues to introduce new technologies and has the largest range of NFC accessories available from wireless headsets( http://www.sonymobile.com/global-en/products/accessories/Stereo-Bluetooth-Headset-SBH50/?utm_source=sactive&utm_medium=pressrelease&utm_campaign=stereobluetoothheadsetsbh50 ) to portable speakers( http://www.sonymobile.com/global-en/products/accessories/wireless-speaker-srs-btv5/?utm_source=sactive&utm_medium=pressrelease&utm_campaign=wirelessspeakersrsbtv5 ), TVs, SmartTags and SmartWatch.
Key features for Sony SmartWatch 2
-- Screen brightness (sunlight readable)
-- Longest battery life for a smartwatch* (battery level
indicator shows low battery warning)
-- Water-resistant (IP57)
-- Easy setup (NFC pairing and connecting)
-- Standalone watch functionality
-- Standard micro USB cable for charging
-- User interface similar to Android UI so it is more
intuitive
-- Bigger screen with higher resolution (1.6 inch, 220 x
176 pixels)
-- High quality materials (aluminium body and stainless
steel wristband)
-- Extended compatibility (works with most Android phones)
-- Swappable wristbands - personalise with any standard
24mm strap
Sony SmartWatch 2 SW2 will be available worldwide from September 2013.
For all the latest news, views and info on Sony Xperia products, follow @SonyMobileNews( http://twitter.com/SonyMobileNews ) on Twitter.
[*]Specifications verified by Strategy Analytics, as of 21st June 2013 the Sony SmartWatch is the world's first smartwatch with NFC, the most versatile smartwatch, has more apps than any other smartwatch, has the longest battery time for a smartwatch.
[**]Verified by Strategy Analytics, as of 21st June 2013, Sony is the leader in the smartwatch category.
For the full media kit and detailed specifications, please visit:
http://blogs.sonymobile.com/wp-content/uploads/2013/06/SmartWatch_2_press_release.pdf
FOR MEDIA INFORMATION PLEASE CONTACT:
For more information, images and videos please visit: http://www.sonymobile.com/pressreleasesSony Mobile Communications, Global Communications & PR department
General Press: +44-(0)208-762-5858
SOURCE Sony Mobile Communications
Sony Mobile Communications