Taptica Partners With appnique(TM)

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July 4, 2013
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Taptica Partners With appnique(TM)

SAN FRANCISCO, July 4, 2013 /PRNewswire/ --

    - Provides app store SEO for its advertisers
- New and existing clients of Taptica will receive free initial keyword analysis

    Taptica and appnique(TM) today announced a partnership allowing Taptica's clients to
take advantage of appnique's proprietary services for app store SEO. Taptica, a leading
performance-based mobile user acquisition platform, brings value to its thousands of
clients and helps them acquire valuable users and generate meaningful revenue.

    Optimized SEO is critical to the success of any mobile application, and appnique's
proprietary scoring algorithms optimize keywords and terms to drive app downloads. Leading
app developers and publishers are using appnique's data analytics to monitor download
trends, keyword ideas, and key competitive and performance metrics.

    "We understand that the power of Taptica's network, coupled with strong organic
search, is a win-win for our clients," says Matt Tubergen, GM of US for Taptica.
"Currently there is no better service for optimizing app store keywords than appnique. We
couldn't be more pleased with their offering."

    Jai Jaisimha, appnique founder and CEO, said, "This partnership will help Taptica's
platform gain a unique SEO and performance advantage that will deliver exponential return
in the form of app downloads."

    Under the partnership, new and existing clients of Taptica will receive an initial
keyword analysis at no cost with appnique's proprietary tools.

    Read more about both companies here http://www.taptica.com/lps/appnique

    About Taptica:
Taptica is a leading mobile user acquisition platform that offers brands and app
developers a full suite of advertising and monetization solutions, bringing value to its
thousands of clients by helping them acquire profitable users and generate meaningful
revenue. Taptica's solutions help app developers every step of the way, from the initial
stages of launch and user acquisition to optimizing and enhancing the value of their
user-base.

    Amongst Taptica's clients are EA, Pocketgems, GREE, ngmoco, Hotel Tonight, M&C
Saatchi, Playtika and Game Insight.

       
        Taptica Press Contact:
        Naama Hillman
        naama.h@taptica.com
        +972-3-6550550

Taptica

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