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Kenshoo Unveils ActiveCluster[TM]Technology, Taking Algorithmic Bidding for Search Engine Marketing to New Heights Using New Lows
LONDON, July 16, 2013 /PRNewswire/ --
- Patent-pending technology improves four Kenshoo bidding policies, enables small
campaigns with low levels of data to use algorithmic bidding for first time, and improves
accuracy for large campaigns
Kenshoo
[http://www.kenshoo.com/?cidp1D0000000KHbu&ch=Public_Relations&ls=Public_Relations&ad=&offer=Kenshoo ]
(http://www.Kenshoo.com), the global leader in premium digital marketing
technology, today unveiled its new ActiveCluster technology. Now integrated with Kenshoo
Search [http://www.kenshoo.com/solutions/kenshoo-search ] and Kenshoo Local
[http://www.kenshoolocal.com ], ActiveCluster lessens keyword conversion data requirements
for algorithmic bidding by more than ten times. This breakthrough enables marketers
running lower-volume search advertising campaigns to tap into algorithmic bidding for the
first time; while increasing the effectiveness of algorithmic bidding for larger
campaigns.
(Logo:
http://photos.prnewswire.com/prnh/20120907/559592 )
"ActiveCluster takes a unique and dynamic approach compared to other technology on the
market today by using new, more intelligent ways of grouping keywords to make better
predictions about the value of each keyword," said Moti Meir, VP, Head of Research at
Kenshoo. "By grouping keywords based on all the information available about them,
Kenshoo's new ActiveCluster-powered algorithms can bid more effectively, even when low
volumes of data are present."
By lowering the conversion data requirement, ActiveCluster removes a potential barrier
for marketers hoping to take advantage of algorithmic bidding to improve campaign results.
Moreover, unlike other market solutions that manually group keywords into folders based on
one attribute to create data sufficiency, Kenshoo's ActiveCluster technology automatically
clusters keywords based on all data available and reevaluates the groupings every day to
ensure optimal performance is achieved.
"With ActiveCluster, Kenshoo continues its track record of innovation and delivers
another competitive advantage to search marketers. Algorithmic bidding offers a tremendous
advantage in today's marketplace, and Kenshoo's ActiveCluster technology makes it more
accessible and effective than ever to deliver industry leading ROI on behalf of our
Fortune 500 customers," said Bryan Boettiger, Co-Founder & Chief Strategy Officer at
Parallel Path [http://www.parallelpath.com ].
ActiveCluster works in conjunction with four of Kenshoo's algorithmic keyword bidding
models: Bid to ROI, Bid to CPC, Bid to Position, and Revenue to Product Targets (a bespoke
model for Product Listing Ads). Each of these models dictate how the algorithm should bid
on various keywords to achieve the desired return on investment, cost-per-click, position
on the search engine results page or revenue for a specific product. Kenshoo's
ActiveCluster technology makes each of these policies more accessible, accurate, and
effective.
About Kenshoo
Kenshoo is a digital marketing technology [http://www.kenshoo.com ] company that
engineers premium solutions for search marketing, social media and online advertising.
Brands, agencies and developers use Kenshoo Search, Kenshoo Social, Kenshoo Local and
Kenshoo SmartPath to direct more than GBP16 billion in annual client sales revenue. The
Kenshoo platform delivers Infinite OptimisationTM through closed-loop targeting, universal
integration, and dynamic attribution. Kenshoo's adaptive technology, proven algorithms,
and unmatched scale power campaigns in more than 190 countries for nearly half of the
Fortune 50 and all 10 top global ad agency networks. Kenshoo's UK clients include Accor,
Burberry, GroupM, Havas Media, John Lewis and Tesco. Kenshoo has 16 international
locations and is backed by Sequoia Capital, Arts Alliance and Tenaya Capital. Please visit
http://www.Kenshoo.com for more information.
Kenshoo brand and product names are trademarks of Kenshoo Ltd. Other company and brand
names may be trademarks of their respective owners.
Photo:
http://photos.prnewswire.com/prnh/20120907/559592
Photo:http://photos.prnewswire.com/prnh/20120907/559592
http://photoarchive.ap.org/
Kenshoo
CONTACT: Uday Radia, CloudNine PR, +44(0)7940-584161, uradia@cloudninepr.com
Kenshoo Unveils ActiveCluster[TM]Technology, Taking Algorithmic Bidding for Search Engine Marketing to New Heights Using New Lows
LONDON, July 16, 2013 /PRNewswire/ --
- Patent-pending technology improves four Kenshoo bidding policies, enables small
campaigns with low levels of data to use algorithmic bidding for first time, and improves
accuracy for large campaigns
Kenshoo
[http://www.kenshoo.com/?cidp1D0000000KHbu&ch=Public_Relations&ls=Public_Relations&ad=&offer=Kenshoo ]
(http://www.Kenshoo.com), the global leader in premium digital marketing
technology, today unveiled its new ActiveCluster technology. Now integrated with Kenshoo
Search [http://www.kenshoo.com/solutions/kenshoo-search ] and Kenshoo Local
[http://www.kenshoolocal.com ], ActiveCluster lessens keyword conversion data requirements
for algorithmic bidding by more than ten times. This breakthrough enables marketers
running lower-volume search advertising campaigns to tap into algorithmic bidding for the
first time; while increasing the effectiveness of algorithmic bidding for larger
campaigns.
(Logo:
http://photos.prnewswire.com/prnh/20120907/559592 )
"ActiveCluster takes a unique and dynamic approach compared to other technology on the
market today by using new, more intelligent ways of grouping keywords to make better
predictions about the value of each keyword," said Moti Meir, VP, Head of Research at
Kenshoo. "By grouping keywords based on all the information available about them,
Kenshoo's new ActiveCluster-powered algorithms can bid more effectively, even when low
volumes of data are present."
By lowering the conversion data requirement, ActiveCluster removes a potential barrier
for marketers hoping to take advantage of algorithmic bidding to improve campaign results.
Moreover, unlike other market solutions that manually group keywords into folders based on
one attribute to create data sufficiency, Kenshoo's ActiveCluster technology automatically
clusters keywords based on all data available and reevaluates the groupings every day to
ensure optimal performance is achieved.
"With ActiveCluster, Kenshoo continues its track record of innovation and delivers
another competitive advantage to search marketers. Algorithmic bidding offers a tremendous
advantage in today's marketplace, and Kenshoo's ActiveCluster technology makes it more
accessible and effective than ever to deliver industry leading ROI on behalf of our
Fortune 500 customers," said Bryan Boettiger, Co-Founder & Chief Strategy Officer at
Parallel Path [http://www.parallelpath.com ].
ActiveCluster works in conjunction with four of Kenshoo's algorithmic keyword bidding
models: Bid to ROI, Bid to CPC, Bid to Position, and Revenue to Product Targets (a bespoke
model for Product Listing Ads). Each of these models dictate how the algorithm should bid
on various keywords to achieve the desired return on investment, cost-per-click, position
on the search engine results page or revenue for a specific product. Kenshoo's
ActiveCluster technology makes each of these policies more accessible, accurate, and
effective.
About Kenshoo
Kenshoo is a digital marketing technology [http://www.kenshoo.com ] company that
engineers premium solutions for search marketing, social media and online advertising.
Brands, agencies and developers use Kenshoo Search, Kenshoo Social, Kenshoo Local and
Kenshoo SmartPath to direct more than GBP16 billion in annual client sales revenue. The
Kenshoo platform delivers Infinite OptimisationTM through closed-loop targeting, universal
integration, and dynamic attribution. Kenshoo's adaptive technology, proven algorithms,
and unmatched scale power campaigns in more than 190 countries for nearly half of the
Fortune 50 and all 10 top global ad agency networks. Kenshoo's UK clients include Accor,
Burberry, GroupM, Havas Media, John Lewis and Tesco. Kenshoo has 16 international
locations and is backed by Sequoia Capital, Arts Alliance and Tenaya Capital. Please visit
http://www.Kenshoo.com for more information.
Kenshoo brand and product names are trademarks of Kenshoo Ltd. Other company and brand
names may be trademarks of their respective owners.
Photo:
http://photos.prnewswire.com/prnh/20120907/559592
Photo:http://photos.prnewswire.com/prnh/20120907/559592
http://photoarchive.ap.org/
Kenshoo
CONTACT: Uday Radia, CloudNine PR, +44(0)7940-584161, uradia@cloudninepr.com