Gameloft, Universal Pictures and Illumination Entertainment Reach 50 Million Downloads of Top Mobile Game, "Despicable Me: Minion Rush"
Poster: SySAdmin
Posted on July 18, 2013 at 1:42:01 PM
Gameloft, Universal Pictures and Illumination Entertainment Reach 50 Million Downloads of Top Mobile Game, "Despicable Me: Minion Rush"
PARIS, July 18, 2013 /PRNewswire/ --
Following the launch of Gameloft's hit mobile title, "Despicable Me: Minion Rush," the
game reached more than 50 million downloads on the App Store and Google Play in one month.
Since its release on June 13, 2013, the game reached #1 of the Top Free Apps in more than
100 countries on iOS, and maintained that peak position for three consecutive weeks in the
U.S. Customer ratings are also exceptional, with an average rating of 4.5/5 on the App
Store and Google Play. The game was developed in coordination with Universal Partnerships
& Licensing (UP&L) and Illumination Entertainment.
"We are proud to have brought all the fun, humor and mischief of the film into this
original game, said Gonzague De Vallois, Senior Vice-President Publishing at Gameloft.
"Despicable Me: Minion Rush is a huge success for Gameloft, Universal and Illumination
alike, and we are thrilled that our players have put so much support behind this
franchise!"
"We are excited to see the amazing success of the game and the fact that players are
so engaged with the characters from Despicable Me that audiences have come to know and
love," said Stephanie Sperber, President of Universal Partnerships & Licensing. "The
teamwork between Gameloft, Universal and Illumination resulted in a visually stunning
game, offering hours of fun for everyone."
Gameloft plans to continue to support "Despicable Me: Minion Rush" with new content,
beginning with the first free update, available on iOS and very soon on Android. The
update is directly inspired from the 3D-CG comedy adventure, Despicable Me 2, which set
new box office records across the globe and placed number one in 45 of 53 markets,
including North America, in its opening week.
New game features include:
- A full new environment: El Macho's Lair, including the film's new villain
El Macho and the purple Evil Minions.
- New costumes for Minions: The Golfer and highly popular "Bee-do" alarm Minion!
- New challenges: more than 150 new missions and achievements
This first update to "Despicable Me: Minion Rush" is now available on the App Store
and very soon on Google Play.
About Despicable Me 2
Universal Pictures and Illumination Entertainment's worldwide blockbuster Despicable
Me entertained audiences around the globe in 2010, grossing more than $540 million and
becoming the 10th-biggest animated motion picture in U.S. history.
Released this July, Chris Meledandri and his acclaimed filmmaking team created an
all-new comedy adventure featuring the return of (former?) super-villain Gru (Steve
Carell), his adorable girls, the unpredictably hilarious Minions...and a host of new and
outrageously funny characters. http://www.despicable.me
About Gameloft
A leading global publisher of digital and social games, Gameloft(R) has established
itself as one of the top innovators in its field since 2000. Gameloft creates games for
all digital platforms, including mobile phones, smartphones and tablets (including
Apple(R) iOS and Android(R) devices), set-top boxes and connected TVs. Gameloft operates
its own established franchises such as Asphalt(R), Real Football(R), Modern Combat, and
N.O.V.A.: Near Orbit Vanguard Alliance(R), and also partners with major rights holders
including Disney(R), Marvel(R), Hasbro(R), FOX(R), Mattel(R) and Ferrari(R). Gameloft is
present on all continents, distributes its games in over 100 countries and employs over
5,000 developers.
Gameloft is listed on NYSE Euronext Paris (NYSE Euronext: GFT.PA, Bloomberg: GFT FP,
Reuters: GLFT.PA). Gameloft's sponsored Level 1 ADR (ticker: GLOFY) is traded OTC in the
US.
About Universal Partnerships & Licensing
UP&L oversees Universal's consumer product licensing, film and home entertainment
promotions, and all corporate alliances for Universal's theatrical, home entertainment,
theme parks and stage productions. This dedicated division is also responsible for
monetizing the Studio's vast library of films and characters through licensing, branding
and marketing opportunities. UP&L is part of NBCUniversal. NBCUniversal is one of the
world's leading media and entertainment companies in the development, production and
marketing of entertainment, news and information to a global audience. NBCUniversal owns
and operates a valuable portfolio of news and entertainment networks, a premier motion
picture company, significant television production operations, a leading television
stations group and world-renowned theme parks. NBCUniversal is owned by Comcast
Corporation.
Press Contacts:
Heather Cosby
PR Manager
+1-(415)-615-0520
Email: heather.cosby@gameloft.com
Gameloft
PARIS, July 18, 2013 /PRNewswire/ --
Following the launch of Gameloft's hit mobile title, "Despicable Me: Minion Rush," the
game reached more than 50 million downloads on the App Store and Google Play in one month.
Since its release on June 13, 2013, the game reached #1 of the Top Free Apps in more than
100 countries on iOS, and maintained that peak position for three consecutive weeks in the
U.S. Customer ratings are also exceptional, with an average rating of 4.5/5 on the App
Store and Google Play. The game was developed in coordination with Universal Partnerships
& Licensing (UP&L) and Illumination Entertainment.
"We are proud to have brought all the fun, humor and mischief of the film into this
original game, said Gonzague De Vallois, Senior Vice-President Publishing at Gameloft.
"Despicable Me: Minion Rush is a huge success for Gameloft, Universal and Illumination
alike, and we are thrilled that our players have put so much support behind this
franchise!"
"We are excited to see the amazing success of the game and the fact that players are
so engaged with the characters from Despicable Me that audiences have come to know and
love," said Stephanie Sperber, President of Universal Partnerships & Licensing. "The
teamwork between Gameloft, Universal and Illumination resulted in a visually stunning
game, offering hours of fun for everyone."
Gameloft plans to continue to support "Despicable Me: Minion Rush" with new content,
beginning with the first free update, available on iOS and very soon on Android. The
update is directly inspired from the 3D-CG comedy adventure, Despicable Me 2, which set
new box office records across the globe and placed number one in 45 of 53 markets,
including North America, in its opening week.
New game features include:
- A full new environment: El Macho's Lair, including the film's new villain
El Macho and the purple Evil Minions.
- New costumes for Minions: The Golfer and highly popular "Bee-do" alarm Minion!
- New challenges: more than 150 new missions and achievements
This first update to "Despicable Me: Minion Rush" is now available on the App Store
and very soon on Google Play.
About Despicable Me 2
Universal Pictures and Illumination Entertainment's worldwide blockbuster Despicable
Me entertained audiences around the globe in 2010, grossing more than $540 million and
becoming the 10th-biggest animated motion picture in U.S. history.
Released this July, Chris Meledandri and his acclaimed filmmaking team created an
all-new comedy adventure featuring the return of (former?) super-villain Gru (Steve
Carell), his adorable girls, the unpredictably hilarious Minions...and a host of new and
outrageously funny characters. http://www.despicable.me
About Gameloft
A leading global publisher of digital and social games, Gameloft(R) has established
itself as one of the top innovators in its field since 2000. Gameloft creates games for
all digital platforms, including mobile phones, smartphones and tablets (including
Apple(R) iOS and Android(R) devices), set-top boxes and connected TVs. Gameloft operates
its own established franchises such as Asphalt(R), Real Football(R), Modern Combat, and
N.O.V.A.: Near Orbit Vanguard Alliance(R), and also partners with major rights holders
including Disney(R), Marvel(R), Hasbro(R), FOX(R), Mattel(R) and Ferrari(R). Gameloft is
present on all continents, distributes its games in over 100 countries and employs over
5,000 developers.
Gameloft is listed on NYSE Euronext Paris (NYSE Euronext: GFT.PA, Bloomberg: GFT FP,
Reuters: GLFT.PA). Gameloft's sponsored Level 1 ADR (ticker: GLOFY) is traded OTC in the
US.
About Universal Partnerships & Licensing
UP&L oversees Universal's consumer product licensing, film and home entertainment
promotions, and all corporate alliances for Universal's theatrical, home entertainment,
theme parks and stage productions. This dedicated division is also responsible for
monetizing the Studio's vast library of films and characters through licensing, branding
and marketing opportunities. UP&L is part of NBCUniversal. NBCUniversal is one of the
world's leading media and entertainment companies in the development, production and
marketing of entertainment, news and information to a global audience. NBCUniversal owns
and operates a valuable portfolio of news and entertainment networks, a premier motion
picture company, significant television production operations, a leading television
stations group and world-renowned theme parks. NBCUniversal is owned by Comcast
Corporation.
Press Contacts:
Heather Cosby
PR Manager
+1-(415)-615-0520
Email: heather.cosby@gameloft.com
Gameloft