Cyber Monday Isn't
Poster: Aron Schatz
Posted on November 28, 2006 at 3:10:28 PM
No, you can't just coin a term and expect people to follow it. Black Friday is called that for a reason. It used to be the day that stores would go into the black on their balance sheets. Making sales for that day is just icing on the cake.
Quote
Now you can add "Cyber Monday" to that end-of-year fantasy list. Another year has come and gone and, as many predicted, by late in the day on the West Coast, Cyber Monday appeared to be just another busy holiday shopping day. Retailers, of course, have breathlessly promoted the first Monday after Thanksgiving as a crucial day for online shopping, the day Web cash registers were supposed to be stuffed as bargain hunters got an early jump on holiday gift buying. But in all the effort to hype the day, somebody forgot to tell consumers.