Monetate Launches LivePredict, Automated Customer Segment Discovery Connecting Smart Segmentation and Personalisation with Real-Time Action
Poster: SySAdmin
Posted on August 8, 2013 at 5:14:01 AM
Monetate Launches LivePredict, Automated Customer Segment Discovery Connecting Smart Segmentation and Personalisation with Real-Time Action
LONDON, August 8, 2013 /PRNewswire/ --
New cloud-based product automatically identifies high-value customers and
allows marketers to target them with experiences that drive higher conversions, loyalty
and revenue
Monetate [http://monetate.com/?utm_source=M-PR-LivePredict-080813 ] today announced
the launch of LivePredict,
[http://monetate.com/products/prediction/?utm_source=M-PR-LivePredict-080813 ] an automated
segment discovery product that automatically identifies valuable customer segments and the
attributes that define them, and gives marketers the ability to instantly take action by
targeting offers and content specifically to those segments.
LivePredict addresses the shortcomings of traditional testing and segmentation, which
has marketers swimming in data trying to determine which content to target to which group.
LivePredict identifies, at the brand and campaign levels, highest and lowest-performing
segments, ranked by Impact Score (performance of the segment compared to the site average,
multiplied by number of visitors in that segment), which allows marketers to understand
the potential business opportunity of each segment.
LivePredict also surfaces customer groups that respond well to a brand of campaign,
but have a lower number of visitors. This High Potential dashboard helps marketers drive
strategy and determine where to focus their efforts, in other marketing channels, to drive
more of those high-value customers to their digital sites.
- (Watch Monetate CEO David Brussin discuss how LivePredict will change the
customer segmentation game)
[http://monetate.com/video/the-livepredict-story-with-david-brussin/?utm_source=M-PR-LivePredict-080813 ]
"LivePredict by Monetate provides us with insights about our customers we could
otherwise never uncover," said Gregory Phillips, senior web analyst, testing and
optimisation at OfficeMax. "Before LivePredict, we might have run an A/B test on our site
and evaluated the results across the whole customer base to determine if it was a success.
With LivePredict, we can see the highest and lowest performing segments for each campaign
we run, right within the user interface. So what we might have seen as an overall miss
before actually could have been really successful for certain segments of our customer
base. This insight allows us to target the campaign to segments that responded positively
and try a different approach for the segments that didn't respond well the first time
around."
"LivePredict offers a new way for marketers to understand and influence digital
visitor behaviour," said Brian Hawkins, Partner and Optimisation Specialist at Web
Analytics Demystified. "Enabled by Monetate's proactive targeting technology, LivePredict
automatically surfaces customer segments that might otherwise go unnoticed or
undiscovered, potentially driving significant changes in customer acquisition strategies
and internal resource investments."
- (Click here to download the "Segmentation Dos and Dont's" eBook)
[http://pages.monetate.com/segmentation-ebook/?utm_source=M-PR-LivePredict-080813 ]
With LivePredict, a brand can uncover insights - at the account and campaign level -
like:
- The brand's customers in Manchester have a much higher conversion rate
than visitors from other regions. The marketer can use this information to prioritise
customers from the "Manchester" segment, geo-target them, and deliver even more
relevant experiences.
- Customers coming to the brand's website from tablet devices convert a high
rate, but have a lower average order value (AOV) than desktop users. The brand can use
this info to deliver product recommendations to customers on tablet devices that will
help drive up-sells and higher AOVs.
- Customers who live in areas with high income levels do not respond well to
flash sale-campaigns. A brand can use this info to exclude those customers from flash
sales and instead deliver experiences that reflect these customers' affinity for
certain brands and categories.
"LivePredict delivers the future of personalisation for marketers," said David
Brussin, CEO of Monetate. "With LivePredict, segmentation and personalisation are no
longer a time and labour intensive guessing game. For every campaign run on their
websites, marketers can see which customer segments responded well and which did not.
Smart marketers are focused not on the transaction, but rather on fostering a lasting
relationship between consumer and brand. LivePredict helps them create that lasting bond."
LivePredict is delivered to clients in a Software as a Service (SaaS)
[http://monetate.com/why-monetate/monetate-technology/?utm_source=M-PR-LivePredict-080813 ]
model. It is part of Monetate's suite of personalisation and customer experience
optimisation technologies, which also includes badging, mobile/tablet, personalisation,
prediction, recommendations, visual search and testing products.
For more information, visit http://www.monetate.com/prediction
[http://www.monetate.com/prediction/?utm_source=M-PR-LivePredict-080813 ], or download the
LivePredict data sheet here
[http://pages.monetate.com/livepredict-datasheet/?src=M-PR-LivePredict-080813 ].
About Monetate
Monetate empowers marketers to leverage big data to create more personalised and
engaging online customer experiences. By providing a more relevant web experience, leading
brands are able to anticipate and react to consumer preferences to generate stronger
customer relationships and significantly increase profits.
Monetate drives billions of pounds of revenue every year for some of the best-known
brands in the world, including Patagonia, The North Face, National Geographic, Kiddicare,
L'Occitane, Best Buy, and Macy's. The company's comprehensive product suite and conversion
expertise enable marketers to deliver a more relevant customer experience with
unprecedented agility.
Leading marketers rely on Monetate's cloud-based browser technology to achieve a new
level of speed and control, allowing them to run 16 times more optimisation campaigns
compared to industry averages. The Monetate technology includes advanced products for
testing, merchandising, targeting and cross-channel consistency, providing an opportunity
to bypass IT restraints and react in real time to customer demands. Monetate also helps
marketers implement best practices and drive online revenue through its expert strategic
services and content publishing teams. For more information visit http://monetate.com/
[http://monetate.com/?utm_source=PR&utm_medium=ForresterWP&utm_campaign1812 ] or follow
us on Twitter @Monetate [https://twitter.com/#!/monetate ].
Monetate
CONTACT: Media Contact: Joshua Breckman, Chameleon PR for Monetate, joshua.breckman@chameleonpr.com, +44(0)20-7680-5500; Marifran Manzo-Ritchie, Director of Corporate Communications, Monetate, mmanzoritchie@monetate.com, +1-215-987-4441; Albie Jarvis, Porter Novelli for Monetate, Monetate@porternovelli.com, +1-617-897-8236
LONDON, August 8, 2013 /PRNewswire/ --
New cloud-based product automatically identifies high-value customers and
allows marketers to target them with experiences that drive higher conversions, loyalty
and revenue
Monetate [http://monetate.com/?utm_source=M-PR-LivePredict-080813 ] today announced
the launch of LivePredict,
[http://monetate.com/products/prediction/?utm_source=M-PR-LivePredict-080813 ] an automated
segment discovery product that automatically identifies valuable customer segments and the
attributes that define them, and gives marketers the ability to instantly take action by
targeting offers and content specifically to those segments.
LivePredict addresses the shortcomings of traditional testing and segmentation, which
has marketers swimming in data trying to determine which content to target to which group.
LivePredict identifies, at the brand and campaign levels, highest and lowest-performing
segments, ranked by Impact Score (performance of the segment compared to the site average,
multiplied by number of visitors in that segment), which allows marketers to understand
the potential business opportunity of each segment.
LivePredict also surfaces customer groups that respond well to a brand of campaign,
but have a lower number of visitors. This High Potential dashboard helps marketers drive
strategy and determine where to focus their efforts, in other marketing channels, to drive
more of those high-value customers to their digital sites.
- (Watch Monetate CEO David Brussin discuss how LivePredict will change the
customer segmentation game)
[http://monetate.com/video/the-livepredict-story-with-david-brussin/?utm_source=M-PR-LivePredict-080813 ]
"LivePredict by Monetate provides us with insights about our customers we could
otherwise never uncover," said Gregory Phillips, senior web analyst, testing and
optimisation at OfficeMax. "Before LivePredict, we might have run an A/B test on our site
and evaluated the results across the whole customer base to determine if it was a success.
With LivePredict, we can see the highest and lowest performing segments for each campaign
we run, right within the user interface. So what we might have seen as an overall miss
before actually could have been really successful for certain segments of our customer
base. This insight allows us to target the campaign to segments that responded positively
and try a different approach for the segments that didn't respond well the first time
around."
"LivePredict offers a new way for marketers to understand and influence digital
visitor behaviour," said Brian Hawkins, Partner and Optimisation Specialist at Web
Analytics Demystified. "Enabled by Monetate's proactive targeting technology, LivePredict
automatically surfaces customer segments that might otherwise go unnoticed or
undiscovered, potentially driving significant changes in customer acquisition strategies
and internal resource investments."
- (Click here to download the "Segmentation Dos and Dont's" eBook)
[http://pages.monetate.com/segmentation-ebook/?utm_source=M-PR-LivePredict-080813 ]
With LivePredict, a brand can uncover insights - at the account and campaign level -
like:
- The brand's customers in Manchester have a much higher conversion rate
than visitors from other regions. The marketer can use this information to prioritise
customers from the "Manchester" segment, geo-target them, and deliver even more
relevant experiences.
- Customers coming to the brand's website from tablet devices convert a high
rate, but have a lower average order value (AOV) than desktop users. The brand can use
this info to deliver product recommendations to customers on tablet devices that will
help drive up-sells and higher AOVs.
- Customers who live in areas with high income levels do not respond well to
flash sale-campaigns. A brand can use this info to exclude those customers from flash
sales and instead deliver experiences that reflect these customers' affinity for
certain brands and categories.
"LivePredict delivers the future of personalisation for marketers," said David
Brussin, CEO of Monetate. "With LivePredict, segmentation and personalisation are no
longer a time and labour intensive guessing game. For every campaign run on their
websites, marketers can see which customer segments responded well and which did not.
Smart marketers are focused not on the transaction, but rather on fostering a lasting
relationship between consumer and brand. LivePredict helps them create that lasting bond."
LivePredict is delivered to clients in a Software as a Service (SaaS)
[http://monetate.com/why-monetate/monetate-technology/?utm_source=M-PR-LivePredict-080813 ]
model. It is part of Monetate's suite of personalisation and customer experience
optimisation technologies, which also includes badging, mobile/tablet, personalisation,
prediction, recommendations, visual search and testing products.
For more information, visit http://www.monetate.com/prediction
[http://www.monetate.com/prediction/?utm_source=M-PR-LivePredict-080813 ], or download the
LivePredict data sheet here
[http://pages.monetate.com/livepredict-datasheet/?src=M-PR-LivePredict-080813 ].
About Monetate
Monetate empowers marketers to leverage big data to create more personalised and
engaging online customer experiences. By providing a more relevant web experience, leading
brands are able to anticipate and react to consumer preferences to generate stronger
customer relationships and significantly increase profits.
Monetate drives billions of pounds of revenue every year for some of the best-known
brands in the world, including Patagonia, The North Face, National Geographic, Kiddicare,
L'Occitane, Best Buy, and Macy's. The company's comprehensive product suite and conversion
expertise enable marketers to deliver a more relevant customer experience with
unprecedented agility.
Leading marketers rely on Monetate's cloud-based browser technology to achieve a new
level of speed and control, allowing them to run 16 times more optimisation campaigns
compared to industry averages. The Monetate technology includes advanced products for
testing, merchandising, targeting and cross-channel consistency, providing an opportunity
to bypass IT restraints and react in real time to customer demands. Monetate also helps
marketers implement best practices and drive online revenue through its expert strategic
services and content publishing teams. For more information visit http://monetate.com/
[http://monetate.com/?utm_source=PR&utm_medium=ForresterWP&utm_campaign1812 ] or follow
us on Twitter @Monetate [https://twitter.com/#!/monetate ].
Monetate
CONTACT: Media Contact: Joshua Breckman, Chameleon PR for Monetate, joshua.breckman@chameleonpr.com, +44(0)20-7680-5500; Marifran Manzo-Ritchie, Director of Corporate Communications, Monetate, mmanzoritchie@monetate.com, +1-215-987-4441; Albie Jarvis, Porter Novelli for Monetate, Monetate@porternovelli.com, +1-617-897-8236